in SEO by Jeffrey_Smith

While the fond memories of yesteryear may have revealed a less savvy online surfer, times have changed and now consumers surf with purpose.


Today’s online SEO ripples are tomorrows big waves and having the vision, market intelligence, raw talent and budget are a necessity for profiting in a competitive vertical or online landscape.

Metrics such as competition and time to market are a value divisible by conversion and are based on the costs of the human resource required (either through compensation or sweat equity) to fund the endeavor, add up. Other factors such as the price point of the product or service, how many sales are required to break even and profit, the length of sales cycle and other pivotal variables require a new approach.

A languishing economy has created a unique climate for the online business model. People are tired of renting; it’s time to invest in online real estate, (which is a website with an audience).

Let’s face it, people know what they want and they want results.  Consumers now have something they never had before, the ability to opt in and search and numerous options at their fingertips touting relevance and conscious solutions.

Whoever is under the impression that search engine rankings and keywords do not matter, or where you rank in the search engine result pages (SERPs) is missing the big-picture (a generous cross-thatching of market share).

Results are nucleus of SEO, relevant search results drive impressions and impressions can kindle emotional responses such as the impulse to purchase or the curiosity to engage your offer.

Yes, keywords do matter! Pick the wrong ones (like targeting “SEO” vs. “Web Based Marketing”) and your site is spinning its wheels with no traffic in sight. Get it right and have a killer landing page to boot and your website is now one of the most profitable commodities online for that keyword.

The battle for attention share and a scale of economy is played out across risk, reward and the amount of time it takes in between to develop rankings and continuity for lucrative and targeted pivotal phrases.

Action words are great, as they put searchers in the first person. Searches like “Fix my gmail account” or how do I [insert question here?] are quite common.

In fact, many of our top keywords that consistently drive traffic are action word / queries and it is no surprise after this conclusion. In order to broaden your sales funnel, you have to think outside the conventional approach which could confine your tact to the point of mediocrity.

If you just think “red” and most people are using keywords like “vermillion”, then how much of the potential market share are you really missing? And how will you know without the right type of semantic market intelligence?

In this context, market share is more appealing as an objective. The more elaborate keywords that my website appears for, the more opportunity it provides. The more opportunity that exists, the less risk the venture assumes.  Getting your offer in front of as many relevant consumers as possible is the objective, keywords are the keys to search behavior, and with some thought, you can reverse engineer the urgency of the user.

In this instance, approach is everything and people in “purchase mode” use a very unique array of urgent modifiers to accent keywords to find relevant results.

One emotional formula such as 20% off [product] + Free Shipping = landing page nirvana in this simple emotional quotient. Each recipe equates to a larger piece of the pie.

Marketers need to realize, the mental model of the web has evolved. Sure, there is happenstance, but there are also many more who SURF WITH PURPOSE.

By extending the array of semantic phrases and keywords your website is optimized for, you can systemically increase traffic as a by-product of competitive analysis, content creation, time, links and authority to give your pages a competitive advantage over contenders for space above the fold

Read More Related Posts
Managing Keyword Popularity
One of the prerequisites of SEO, is to think holistically and not just measure data points or draw conclusions based on  linear perspective alone. SEO is multidimensional and keywords are the ...
Clicks, Keywords and Conversion
You hear terms like clicks, keywords and conversions thrown around in SEO (search engine optimization) and SEM (search engine marketing), but what is the bottom line? Impressions matter, but without clear ...
This simple SEO Tip shows you how you can use wildcard * search operators to “fill in the blanks” and show you the money based on commercial queries and their ...
Google Optimization: Using Search Operators
The underlying premise of SEO suggests that you understand the task at hand when it comes to outranking the other 999 entrants for any given keyword. Google stops indexing a particular ...
Just type in a keyword and related posts are displayed
SEO Ultimate (the All In One SEO Plugin Created from SEO Design Solutions) has unleashed three new power-packed on page SEO features in the past 6 days. Just last week ...
Consolidating Navigation, 301 Redirects, Content and Link Flow
Many companies realize the importance of having a blog installed on their site, but they don’t understand what the importance is. As a consequence, many blogs across the country are ...
SEO Solution for PR Scultping Provides an Alternative to the Rel="nofollow" Tag!
In case you are searching for SEO alternatives for the rel="nofollow" tag to sculpt page rank, at the end of this post there are links and suggestions for an old ...
Optimizing Internal and External Link Anchor Text
Anchor text (the text in a link) and anchor text optimization (a facet of SEO), provides webmasters with a unique opportunity to sculpt a preferential or tiered pecking order. Using keyword-rich ...
Surviving Shifts in Search Engine Algorithms
When rankings vacillate and a website loses position for a conversion-critical keyword, it can be sheer pandemonium for businesses owners, corporate giants or affiliates alike. There are three things to be ...
Consolidating On Page SEO with Content, Navigation and Links
The first and most powerful source for SEO and rankings is your own website. A website deploying topical content, tiered site structure (keeping hops to 3 or less for critical pages) ...
Managing Keyword Popularity and Conversion
Clicks, Keywords and Conversions
SEO Tips: How to Use Search Queries for
Google Optimization: Using Search Operators
SEO Ultimate Version 6.3 Unleashed: On Page SEO
Does Your Company Have a Business Blog?
Forget No-Follow: Try This PageRank Sculpting SEO Alternative
Anchor Text Optimization: Optimizing Links with SEO
Warning! Search Engine Algorithm Changes Detected!
Consolidating On Page SEO with Content, Navigation and

About Jeffrey_Smith

In 2006, Jeffrey Smith founded SEO Design Solutions (An SEO Provider who now develops SEO Software for WordPress).

Jeffrey has actively been involved in internet marketing since 1995 and brings a wealth of collective experiences and marketing strategies to increase rankings, revenue and reach.