Question: What happens when the relevance set changes and metrics used to score and collect data are dismissed? Answer: The pages that were ranked based on those metrics in a search engines’ index are dismissed as well. Change is Constant When you see violent shifts in rankings, it is not always something your SEO or Read More
There are three stages to managing keywords for an SEO campaign. The steps are (1) keyword research and discovery (2) preparation and (3) acquisition. What happens in between determines if you achieve a favorable position or rankings recede as a result of neglect. Search Engine Optimization Keyword Management The Three Stages of Organic Rankings: The Read More
If you are asking yourself the question, should I advertise on my blog? – what is the value and will it compromise my brand? then read further for additional insight to this present-tense conundrum thousands face daily. Should You Advertise on Your Website? Despite the taboo like pretentiousness and the past prejudice business owners blatantly Read More
How themed is your website to appease both your target audience and search engines? From the two extremes, the first being “keyword cannibalization”, where the overlap in keyword use and abuse pushes far past the norm and the second, meaning that there is no structured topic, form or function whatsoever. How Themed is Your Website? Read More
The thing about SEO that remains the same is its always changing; and keeping in sync with those changes is a full-time responsibility. In rare instances, will you find a company that (a) understands SEO and knows what they are doing and (b) shares it freely with others without a stipulation, hook or fee. Are Read More
When you are searching for SEO companies to assist you in achieving better rankings for your Web site, make sure you do your due diligence as far as comparison shopping. It is wise to interview around three to five companies before you make your decision. Shopping for SEO Companies As SEO campaigns are often costly, Read More
In our previous post called Search Engine Optimization: Creating Tiered Structures, we touched briefly on the importance of site structure and creating cascading or faceted / tiered navigation for search engine optimization through links. Now it’s time to elaborate the SEO strategy and tactic further. Robust Authority Site Tiered Architecture Under this optimization strategy, each Read More
Search Engine Optimization is about creating optimal on page structure. In order to create an effective site architecture , there is a tiered methodology that allows you to designate specific pages and imbue them with all of the appropriate credentials to excel in the SERPs (search engine result pages) while serving a secondary function (to Read More
Wouldn’t it be nice to create streamlined SEO protocols to optimize content naturally or have the ability to go back to your legacy content and revise any element of the output from the title, url, tags, categories, fix canonical issues, find 404 errors (broken links) or implement selective internal linking – now you can with Read More
Searching for low-tech SEO tips and tactics to identify (1) companies that occupy lucrative keywords (2) what percentage of traffic those keyword represent and (3) other keywords they have optimized as well? Then watch the SEO video below for these easy and informative tips.
Each page that you add to your site is an asset for SEO. Depending on your content development strategy and execution, you can harness the various cycles of link flow to maximize visibility in search engines. Managing Content Cycles The three cycles of content (fresh, normalized and authoritative) should be part of your SEO arsenal Read More
Many websites are reeling from what feels like a Googlebot sweep and kick to the chops when it comes to their main keywords dipping south in the search engine results. Google Caffeine, Duplicate Content & Sensitive Search Engine Filters While the results are not in on what could be causing such violent shifts in the Read More
