It seems that everyone talks about SEO, but the conversation is typically waist deep. The reason why is, if they spilled their most cherished testing methodologies, two things would happen (1) your competition would use them against you and (2) search engine engineer’s would use that information to nullify results through adapting filters to offset Read More
In the competitive realm of SEO, honest business people are often tempted to resort to less-than-honest forms of internet marketing. We’ve all heard the rumors about competitors clicking on your PPC ads thousands of times to drive up your fees and we’ve all seen the spammers who post content on any blog post they can Read More
If you’ve optimized your website, you’re probably receiving targeted traffic from search engines. You know what phrases prospects are searching with, to find your website. As we’ve said several times, however, SEO can only walk the customers through your door, it can’t make them purchase. SEO and the sales pitch…Are you sending the right message? Read More
Being a strong middle man is crucial to your return on Search Engine Optimization. Before embarking on an all out SEO blitz, it’s important to take a step back and analyze the semantics of the phrases you are targeting. Sure, you’ve analyzed the search volume of all the phrases that are relative to your products Read More
Many companies realize the importance of having a blog installed on their site, but they don’t understand what the importance is. As a consequence, many blogs across the country are sadly being abandoned and neglected through no fault of their own. Why Your Business Should Use a Blog There are wonderful blogs out there just Read More
First I would like to thank Matt Cutts (Software Engineer and Chief of the Webspam Team for Google) and Eric Enge from Stone Temple Consulting for the great interview they published on March 14th. Google SEO: Topics from Matt Cutts Eric Enge Interview Thanks to this interview, a plethora of looming misconceptions about SEO can Read More
If you’ve made it to this page, you’ve probably done at least some preliminary research on SEO. You might have mastered the concept of link flow or the art of content creation. Or, you may merely appreciate the growing importance of SEO in the business world. Either way, there are a two main elements you Read More
Owning a website or blog is great, but how do you make money? One of the most difficult things can be to monetize your web property. Sure, anyone can create a website and engage SEO to drive traffic, but how many can make a profit or let alone a living from the value of that Read More
This blog post tops off my four-part “Now What?” series that has covered three critical components to sales conversions after SEO and increased traffic trends have been achieved: Call-to-action, sleek design and killer sales copy. In the last post I wrote about writing good sales copy. The main thing to take away is that good Read More
As a great blogger once said, in the world of SEO, content is king. And, one of the most efficient methods of adding content to a site is through a blog. Daily posts on a blog will not only steadily increase the amount of content on your site, but it will also provide a resource Read More
Let’s say you represent a BIG brand; one that is a household name. Next, let’s say that your products or services are not e-commerce based. Want an example? Sure, let’s use Deloitte, the consulting firm specializing in tax, accounting, strategy and technology integration. SEO and Big Brands A potential customer isn’t going to use a Read More
Are you thinking to narrow or perhaps “too national” when it comes to SEO and augmenting your global presence? There is a reason for the www in front of your URL, it is after all the world wide web… Harness the Power of the WWW using International SEO But what does this mean to you? The WWW implies that somehow in Read More
