When building links you can think or qualitative or quantitative metrics to measure impact. The purpose of this post is to (a) identify the various types of links (b) calculate their impact on search engine rankings and (c) provide an overview of the link metrics to create a protocol for SEO best practices. Link Building Read More
Knowing which SEO metrics work, why they work and when to employ them, is what differentiates authority sites that enjoy top 3 results in search engines vs. sites that simply can’t pull rank. Domain Trust, Page Strength, the Content and Link Freshness Factor and more… To understand how to create rankings, you have to assess Read More
Creating optimal URL structure is critical to search engine optimization. The one-off site structure is an SEO tactic that has been around for over 10 years and silently kicking dents in the SERPs ever since the inception of search engines. Themed, Flat and One-Off Site Architecture What is the one-off? – The one-off is when Read More
There are various methods to generate traffic to a website, but which is the most cost-effective solution for your business? PPC Management or SEO? Some traffic-building methods include – PPC management services (pay per click management), SEO (search engine optimization), article marketing, content creation and RSS syndication, using social media engagement, acquiring editorial links from Read More
On-page optimizations On Page SEO requires a specific type of tact. Elements of each page, both visible and embedded in the code, can help search engines understand the content of the page, and how that page relates to the theme of a website. On Page Optimizations The opportunities for search engines to understand a page Read More
Earlier, I wrote a post on SEO Tips for using SEO Ultimate’s Title Rewriter functionality, but was cut short on time. Instead of revisiting the topic in written format, I opted to create a video instead. The video summarizes a few of the tactics you can easily implement to enhance your WordPress installation using a Read More
Ok, so you’re using WordPress for your blogging platform or CMS (content management system), why? Because its (1) easy to use (2) scalable and (3) if tweaked properly like these sites can tear a hole in the SERPs and virtually rank for everything if cultivated properly with SEO; but how do you release it’s pure Read More
When we mention SEO copywriting, many business owners scramble to whip out 10 paragraphs of copy that is stuffed with 50 keywords. As many mothers across America would say, “You’re impatience will soon catch up with you.” Watering your "SEO" Tomato Plant. Well, maybe it won’t catch up with you. But, as far as SEO Read More
Search engine optimization involves creating an optimal set of circumstances, metrics and conditions to produce viable shifts for specific keywords in search engines. Google is the most sophisticated search engine ever conceived. Hence, providing its scrutinous algorithms with ample relevance and topical structure is a quintessential step towards acquiring a crowning position in the top Read More
Ok, in case you haven’t noticed, there have been recent recurring reruns in the SERPs (search engine result pages) lately of stale /cached pages and anomalies in rankings like unknown competitors jumping from page 3 to page 1 that rise, rank and vanish. What the "H#@&" is webcache.googleusercontent.com? Vacillations in search results are normal, but Read More
Finding the proper SEO ratios for content, links and competing pages is critical for determining where each keyword fits in the hierarchy. This correlation between site architecture, URL, title, internal links and deep links determines which keywords are liberated from lackluster status to blockbuster SEO rankings. Competing Pages SEO Deep Link / Internal Link Ratio Read More
Disrupting the trust a website has can be catastrophic to SEO. For example, if you have aged legacy content in a website that is indexed, then that page is contributing to some metric which is passing value within your website. Don't Disrupt Trusted Nodes of Relevance The only exception is a completely orphaned page (with Read More
