in Search Engine Optimization by Jeffrey_Smith

SEO rankings from natural search offer tremendous value to any website. Considering that nearly 70% of traffic to most sites are a result of search engines or contingent on the visitor stemming from a site they found in a search engine to reach your page.

Improving Natural Search Results

Improving Natural Search Results


Acquiring natural search rankings are a cost-effective means to reach a broader audience to sell products, services or information online. By understanding the premise of SEO and how to apply fundamental aspects of website optimization, you can dial in search results over time through content, relevance and the strength of your pages continuity by sending the appropriate signals to search engines.

The only thing differentiating any one website from another to a search engine is the topical focus, the method for organizing and structuring information and the optimization tactic used to convey and communicate prominence.

Volumes have been written about the importance and application of search engine optimization, particularly natural search with the underlying message of bridging the gap of relevance and discovery. People are searching for information, answers and solutions and the more continuity your content has with their search terms (through topical relevance) the more attention and market share your website can acquire within any given semantic structure of keywords related to their queries.

With millions of new websites being added to the web daily, the sheer number of aggregate pages on any topic (that is written with true intention) is expanding exponentially. So, how does Google or other search engines deal with this influx of information while still maintaining relevance and order in some sense of the word?, they limit the indexing of each keyword or shingle to 1000 search results.

What this means is, despite the number of pages for any given search, you are dealing with a set number of websites that all have some affinity with the topic, keyword or reputation of the search term you are competing for.

With this in mind, natural SEO rankings are a side effect of on page website optimization. Things such as (1) the number of words on a page (2) the types of supporting keywords present (3) which supporting phrases and modifiers used (4) the site architecture, is the site themed by sub domains, relevant sub folders or flat site architecture or links (5) consistent link structures and relevance or the title and tags (linking only when needed with relevant keywords to relevant pages) in addition to (6) off page factors, such as who links to you, with what text and how much authority and relevance the site linking to you has to each page.

Granted it may seem as simple as this when creating a checklist, but each stage must be introduced, balanced and optimized continuously until your pages and hence website cross the tipping point semantically for any given keyword and gain authority on a topic.

Natural SEO is not always about trying to fix a site to rank for specific keywords, it’s more about building a website with intention to devour a particular niche. It takes time to create content, time to develop internal and external links, time for search engines to assess, index and grade each page algorithmically as well as in context to the entire site, the sites linking to you and the impact and reach your website has on the web.

Time is the greatest commodity for natural search and SEO rankings are contingent on the volume of information for any given shingle (keyword, key phrase or group of related words). What this means is, the site with the highest relevance for any given keyword or key phrase (based on proximity, domain authority, link weight, relevance and hundreds of other metrics) is dynamically buoyant and rises to the top of SEO rankings easily.

The thing to consider is (1) are you targeting the right types of keywords (2) do you have enough supporting information on the topic within your website (3) is your website groomed to overcome the other 1000 search results for any given related query or nebulous and sparse when it comes to topical relevance?

For example, if you are on page 7 for a keyword, then you have some relevance for that keywords, but not enough link weight to push it past the other 60+ pages in front of you. However, by going back to look for relevant places from within your own site to link to your champion/landing page, making adjusting titles or tags and creating additional content on the topic you can shift this ranking factor without even venturing outside of your own site.

Most organic rankings are not hindered from off page factors/links (at least not as much as you would like to think) it really boils down to honing the on page factors under your control first in order to be considered a candidate for relevance by the search engines.

Relevance means quality content, coherent internal links and then quite naturally a proper amount of deep links to each page produces a synergy that produces the elevation in natural search results.  

Read More Related Posts
The primary reason why people use search engines is to find answers.  Therefore, your websites success depends on whether or not you fully understand the questions people are searching for ...
READ MORE
Web Design Trends 2010
We are taking a break from SEO related posts today and passing the blog to one of our colleagues Mr. Jim Brody who has some great insights regarding the topic ...
READ MORE
Should You Advertise on Your Website?
If you are asking yourself the question, should I advertise on my blog? - what is the value and will it compromise my brand? then read further for additional insight ...
READ MORE
SEO is All About Performance!
With the top 10 as a benchmark, SEO is all about performance, there are no gray areas (when measuring performance), it either works, or it does not. They key is ...
READ MORE
SEO Web Design Tips
Leaving no stone unturned is the nature of SEO, sometimes, you need to go back and look for opportunities to republish useful information for those who may have missed it ...
READ MORE
Clicks, Keywords and Conversion
You hear terms like clicks, keywords and conversions thrown around in SEO (search engine optimization) and SEM (search engine marketing), but what is the bottom line? Impressions matter, but without clear ...
READ MORE
There are two types of people online (1) people looking for something with the intent to purchase or (2) people perusing the web searching for information (entertainment, social or otherwise). The ...
READ MORE
Often you hear about the need to prevent duplicate content within your own website as it applies to SEO, but why? This is our take on why creating uniquely distinct ...
READ MORE
SEO Tips for Link Structure
When it comes to SEO and search engines, cache is king. One of the most simple metrics of measuring the wealth and authority of a web property is how many ...
READ MORE
You may have heard about website silo architecture or theming your website, but what does it mean? How to Theme and Silo Your Website For those unfamiliar with the jargon or techie ...
READ MORE
3 Painful Keyword Research Pitfalls to Avoid!
Web Design Trends 2010
Should You Advertise on Your Blog?
SEO is All About Performance!
SEO Web Design Tips
Clicks, Keywords and Conversions
SEO Keyword Research: Educational vs. Commercial Queries
Block Segmentation, Duplicate Content, SEO and IR
SEO Tips for Link Structure
What is Website Silo Site Architecture?

About Jeffrey_Smith

In 2006, Jeffrey Smith founded SEO Design Solutions (An SEO Provider who now develops SEO Software for WordPress).

Jeffrey has actively been involved in internet marketing since 1995 and brings a wealth of collective experiences and marketing strategies to increase rankings, revenue and reach.

9 thoughts on “Natural Search: Relevance and SEO Rankings
  1. pinoydeal says:

    with all the competition to get into the top list in the google search, how can we compete with the big guys?

  2. I totally agree with this post. Organic SEO is about creating a solid foundation in your niche over the long term. Good Quality content has always been a mainstay with Google and will continue to be for as long as it exists. Great post!

  3. Relevancy of a website doesnt apply in the website only but also it shines through the profile links, then sites linked should be relevant to your niche.

Comments are closed.