Here are 5 critical SEO tips to keep in mind if you are frustrated, considering giving up or abandoning a keyword or group of keywords while engaging the optimization process.
If you can see the moving parts (the process within the process) one can realize the results are cumulative. This cohesion is a synopsis of the 5 critical stages of organic search engine optimization which can flourish in any market on any website that adheres to these parameters.
1. SEO is a Process.
2. You Get Out of It What You Put Into It.
3. Competitors are a Barometer of the Collective.
4. Timing Is Everything.
5. SEO Can Get Visitors to Your Website, But Can’t Make them Purchase.
SEO is a Process:
SEO is a process, and as a process, everything has a beginning and an end. Depending on how these overlapping objectives are executed determines the output for each cycle. It is safe to say that relevance, content and link transference plays a big part in getting ranked on page one (but without using the right protocol at the right time you can waste time, resources or target ineffectual or dated methodologies).
At the foundation SEO Involves:
- Market Analysis
- Keyword Research
- Resource Assessment
- Site Architecture, Information Architecture
- Content and Internal Links
- Off Page Promotion
- Analytics, Tracking and Refinement
With so many moving parts, it’s all about achieving maximum velocity through a collective unification of a single purpose that ties the various parts, stages and processes together.
This cohesion is represented by action items involving research, infrastructure and continuity. Collectively this providence is algorithmically infused into a target site as a result of tactful execution. One fumble could mean inertia, delays or the inability to reach your target.
You Get Out of It What You Put Into It:
With SEO, abandonment is not uncommon. So few have the patience to keep moving forward (when they are not seeing the results), which is what separates first page rankings from page 2, 3 and beyond. Results take time and if you give up or fail to integrate the proper approach for the proper stage of development your SEO process is in, you will not see the appropriate indicators to flourish.
For example, building links to a website with poor site architecture, orphaned pages or not having enough content to cross the tipping point for a specific keyword or keyword cluster only results in lackluster results.
Knowing this, be prepared to spend money on content as the first tier to any strategy (for on site or off site purposes) as content is the spine of relevance that like a thread is the basis of rankings via optimized results.
If you have 2 pages and you need 20 to compete, then do not hesitate to scale to offset competitors and your own websites lack of relevance or a low relevance score for the keywords in question, which leads into the next topic.
While many think of competitors as pesky insects that need to be crushed, on the contrary, your competition allows you to see a broader picture and that there is more than one way to reach the top. The great thing about remaining open to see competitors in this light instead of thinking of them as SPAM (sites position above mine) is to assess their methodology and dissect which mediums are in play and how they created “the result”.
It is fairly easy to assess why, the question is, what are you going to do about it and how. For example, sites either rank from:
- Citation form other sites
- Optimized internal links
- Age and trust
Or some combination of the above. The key is to determine what those percentages are and to supplement your strategy with the critical characteristics it lacks or build it properly in the first place and allow the pieces to develop over time.
Timing is Everything:
From mapping link velocity (the rate and volume of links per keyword required), managing content development and fine tuning landing pages to hit the prospect with the right message in the sales cycle, timing is everything when it comes to SEO.
We have a method for determining a time line based on past performance of various sample sets which it tied into on page, off page and competitor thresholds, but each SEO must find their own method for forecasting time lines based on competitive metrics and relevance thresholds.
The main thing is to get started and monitor critical metrics to stave inertia or inactivity. Fresh content to use as supporting pages to rank primary landing pages, building links to links to increase link-flow without leaving a footprint, concentrating internal links to push a page higher and various other tactics all make their debut at this stage of the game.
SEO Won’t Make Consumers Purchase
Just like the saying, you can take a horse to water but can’t make them drink; you can get users to your pages, but that alone is not enough to make them purchase. SEO is a means to an end, without purpose or without conversion funnels to capitalize on that traffic represents a wasted opportunity.
Honing your (USP) unique selling proposition and satisfying the “what’s in it for me” mentality is a necessary step acting as a precursor to conversion or triggering that emotional impulses that make people act, purchase, investigate your offer, etc.
This facet of transactional analysis is equally as important as the original objective of wanting to rank for a keyword in the first place. There is no reason to create a campaign, unless the conversion funnel is streamlined, split tested and tracked for click through and conversion rates.