in SEO Tips by Jeffrey_Smith

A few weeks back we asked for feedback on our writing style, and specifically how we can help our readers, albeit SEO professionals or click-and-brick small business owners, improve their SEO efforts. The result: SDS How-to SEO Section.

Introducing the Ask an SEO Help Section from SEO Design Solutions

Introducing the Ask an SEO Help Section from SEO Design Solutions

In conjunction with the daily advanced SEO written works, we will be answering your questions… so go ahead, and ask away.

Here is the first question of the How-to SEO Series: Is there any benefit to using subdomains versus subfolders? Second, how do I create a subdomain? (–Tim from Chicago)

For the same reason that keyword rich domains sell for upwards of millions of dollars, using subdomains is an attractive solution to increase your relevance score in the SERPs (short for search engine result pages).  Google, and the other search engines give preference to all-in-domain versus all-in-url relevance.

In other words, using a subdomain like chicago.example.com versus www.example.com/chicago will, out of the box, have a better chance for ranking for a query containing “Chicago” and “example”.

Before anyone jumps on that claim, I will make the obvious caveat: SERP positioning is holistic; all-in-domain is just one metric that search engines use to determine relevance.  Other examples can be found here with allintitle, allintext and allinanchor (which respectively reflect the degree a website has based on the aggregate amount of relevant content in the title, body area (text) and anchor text (both within the site and from other sites) for specific keywords.

As for subdomains in application, our team recommends using this tactic to distinguish nodes of relevance within your site. Take yahoo.com as an example. The auto sections of their site is located on the subdomain: autos.yahoo.com. Reason: a separate node of relevance.

Another benefit of using subdomains is bypassing custom development, or issues of incompatibility. For some of our clients, who operate a coding platform that dates back to the dawn of php, we recommend pointing a subdomain to a separate server. Reason: less headaches.  In a same vein of thought, when building websites it is easier to send clients to a subdomain for live demos than a subfolders. Reason: easier to remember; as well as the ability to rank next to your main domain in the SERPs.

So the big question, how do I create a subdomain?

The easiest way is to call your domain registrar and have them walk you through the process.  In most instances, they will point you to the cPanel and hold your hand every step of the way.

But, the process in detail: Navigate to domains>subdomains. Within will be a blank text box as well as a box with your main domain name –cPanels vary in layout. Enter your subdomain in the box and direct the subfolder to either a document root (public_html/subdomain), or a separate IP address (in the case that we are pointing the subdomain to a separate server). Depending on the host, you may need to add a username and password.

Feel free to post additional questions and the new “Ask an SEO” Help section of SEO Design Solutions blog and we will randomly select a question to address in our next entry. 

Read More Related Posts
SEO Requires Planning and Patience
Search Engine Optimization (SEO) is all about layering processes over time. Often we receive calls from prospects who (a) want to rank for the most competitive keywords and (b) do ...
READ MORE
Glitch? New Algorithm? Amnesia? Who Knows...
What happened to the search results for SEO today around 1PM CST? I think at this point, only the Google engineers responsible for hitting the “scramble results for kicks button” ...
READ MORE
To Follow or No Follow the Page Rank Sculpting Saga Continues
As the tension mounts for SEO practitioners regarding the recent comments from Matt Cutts (head of the Google Web Spam Team) at SMX Advanced regarding the Google no-follow conundrum (to ...
READ MORE
SEO and Big Brands…Do they ALL need it?
Let’s say you represent a BIG brand; one that is a household name. Next, let’s say that your products or services are not e-commerce based. Want an example? Sure, let’s ...
READ MORE
Is Your Search Engine Optimization Present Tense SEO?
An interesting take on SEO was presented to me yesterday from one of our sales agents which made me aware that most SEO companies are still using methods and tactics ...
READ MORE
Here is a sneak peak of the recent collaboration with Themezoom / DWS. Although I briefly hinted at the projects we have percolating in the labs, Russell Wright was courteous ...
READ MORE
Why Should Search Engines Rank Your Website?
Sounds like a harsh way to start off a blog post about SEO, but in actuality, if you are not promoting an internal page structure or preferred hierarchy from within ...
READ MORE
Are we on page one yet?
It’s understandable why many feel the same way as the woman in the picture about organic SEO. You'll need patience to see results and cultivating enough patience to reserve judgement ...
READ MORE
Are You Too Hungry for Backlinks and Look Past On Page SEO?
Don't let the craving for links from other websites sabotage your SEO campaign. Make no mistake that backlinks (links from other sites) are great for producing rankings, but if you inflate ...
READ MORE
Do you know how many links you built this month?
There is a fine line between ethical SEO promotion, aggressive engagement and flagrant automation. Finding that balance for SEO is what differentiates websites that are impervious to penalties (since they ...
READ MORE
SEO Requires Planning and Patience
Search Results for SEO Experience Technical Difficulties
To Follow or Not to Follow: The SEO/Google
SEO and Big Brands…Do they ALL need it?
Is Your Search Engine Optimization Present Tense SEO?
New SEO Tools in Progress
Why Should Search Engines Rank Your Pages?
10 SEO Tips to Shorten the Time to
Are You Link Hungry?
Protect Your Rankings from SEO Penalties

About Jeffrey_Smith

In 2006, Jeffrey Smith founded SEO Design Solutions (An SEO Provider who now develops SEO Software for WordPress).

Jeffrey has actively been involved in internet marketing since 1995 and brings a wealth of collective experiences and marketing strategies to increase rankings, revenue and reach.

5 thoughts on “New “Ask an SEO” Help Section from SEO Design Solutions
  1. SlimJim says:

    What is your opinion about adding a trailing slash to all of the internal links on a blog/CMS site?

    I see this blog includes the trailing slash, for all the internal links. Can you explain why it’s needed.

    What happens If I don’t have the trailing slash already, then I go back & add the slash to all my links, will it mess with Google when they can’t find the old (non-slash) links?

    I’ve read a few things about the subject, & still don’t know If it’s really needed on a blog?

    Thanks, :)

  2. Hey Slim Jim:

    Good question, our developer knows the power of canonicalization and implementing redirects for consistency (from any .php, .html) extension.

    It is a personal preference, but there is power in using wildcard redirects to rewrite a CMS as powerful as WordPress. Here are some good examples that work hand in hand with PHP based systems http://httpd.apache.org/docs/2.0/misc/rewriteguide.html

    Enjoy…

  3. SlimJim says:

    Thanks, Jeffrey :)

  4. SlimJim says:

    Will Google penalize a site for duplicate content, If you copy an existing webpage into another language?

    Say I have 2 pages on a blog (same content), 1 page = English, the 2nd page = French…

Comments are closed.