If you spend as much time analyzing the SERPs (search engine result pages) as we do for the purpose of proactive SEO planning, you are bound to catch patterns or ranking anomalies which can provide insight into Google’s constantly evolving search engine algorithm. Getting Back on Track After the Google Mayday Aftermath If a few Read More
How many layers deep are you linking for your websites link building campaign? You often hear about the various tiers of optimization and the types of SEO tactics used by many to create link diversity, but how deep do you link (from site to site), how often and to which pages? Just in case your Read More
After you have found a niche and want to determine who the Super Affiliates are, there are a number of extremely simple SEO techniques you can use to find out which offers, competitors and/or referrer sources are worthwhile to pursue. 3 Simple SEO Tips to Find Affiliate Programs Applying Commercial Tact It’s not like your Read More
Google Analytics and Google Webmaster Tools are a storehouse of data which can be used for search engine optimization. However, when combined with a few other stellar SEO tools creates a winning combination for data-mining your own historical benchmarks to facilitate tangible KPI’s (key performance indicators) and ROI thresholds for future keyword and conversion conquests. Read More
Using a keyword-rich premium domain for SEO purposes is still the Achilles heel for search engine algorithms to dissuade rankings from rising in the SERPs (search engine result pages) spontaneously. Premium Domains are the Achilles Heel to Search Engine Algorithms For example, if you a website with the name:
If you are searching for proven SEO tips for new website promotion, keep in mind, there are multiple techniques to utilize when promoting a new website (each with its corresponding advantages and effects and disadvantages or short-comings). New Website Promotion: SEO Tips for Getting Started The best way to offset variance is to apply structured, persistent and Read More
If you are trying to appease search engines and optimize your content through SEO, then why not look for insights from the trail they leave behind to reverse-engineer the way they interpret semantic clusters of data and the connectedness of certain synonyms, phrases and keyword combinations. Using Google Analytics to Reverse-Engineer Keyword Relevance This post Read More
There are four phases or rather steps that an SEO campaign progresses through in order to reach its ultimate ranking objectives. We have outlined them briefly below and provided tips to maximize traction along the way. SEO Tips to Maximize Your SEO Campaign The four critical steps in a managing a successful SEO campaign are Read More
Inspired by a complex yet fascinating mathematical document on information retrieval from Adam Berger in 2001 on the subject of machine learning and information retrieval (PDF), I couldn’t resist the need to simplify the first concept he introduced in the preface about word relatedness which is one of the underlying principles of SEO as we Read More
How themed is your website to appease both your target audience and search engines? From the two extremes, the first being “keyword cannibalization”, where the overlap in keyword use and abuse pushes far past the norm and the second, meaning that there is no structured topic, form or function whatsoever. How Themed is Your Website? Read More
Each page that you add to your site is an asset for SEO. Depending on your content development strategy and execution, you can harness the various cycles of link flow to maximize visibility in search engines. Managing Content Cycles The three cycles of content (fresh, normalized and authoritative) should be part of your SEO arsenal Read More
On-page optimizations On Page SEO requires a specific type of tact. Elements of each page, both visible and embedded in the code, can help search engines understand the content of the page, and how that page relates to the theme of a website. On Page Optimizations The opportunities for search engines to understand a page Read More
