in SEO Tips by Jeffrey_Smith

How many layers deep are you linking for your websites link building campaign? You often hear about the various tiers of optimization and the types of SEO tactics used by many to create link diversity, but how deep do you link (from site to site), how often and to which pages? Just in case your forgot, here are a few SEO Tips to give pages a push in the right direction.

SEO Tips

Rankings Stuck? SEO Tips to Give Pages a Push!

Although it is true that search engines measure the gravity, frequency, link clusters and relevance of links, leaving pages out to dry in between hopeless and insignificant is never a suitable fate for any of the pages that deserve traffic.

For example, by linking to your links (or linking to sites with fresh links that linked to you) creates a type of link insurance. As the web is constantly in a state of flux, websites with (a) the most authoritative content and links (b) the most citation or (c) the most trusted array of diversity often hold down the top positions in the SERPs.

What many websites often experience is some of the links that linked to them were in some way devalued or stopped passing link-flow as a result of (1) the site growing or churning pages into the archive (2) the site itself not receiving enough links to establish itself as a hub in the link graph or (3) the page may have stagnated.

Using the simple tactic below, you can revitalize some of your internal pages from using a simple SEO tactic like article marketing to give them a temporal boost. Keep in mind, some pages only need a few links to pull them from the supplemental “less authoritative” status they may have been labeled with from a search engine index.

So, its not always the strength of the link or link-flow, but rather just the fact that a page was treated with citation from a diverse array of IP addresses is enough…

What keeps pages where they are in search engines?

1)      Stagnation: Not doing anything.

2)      Focusing on quantity without quality

3)      Focusing on sites with or pages that have been watered down, from having too many outbound links or not enough crawl frequency and citation to become an authority.

4)      Lack of understanding of which metrics pass value

5)      Getting the wrong type of links.

The best links are often the ones that come naturally, but not every website can acquire natural inbound links or just wait around to cross the tipping point until search engines reward them with traffic.

In the real world, people have to promote their websites to (a) appear in search engines (b) appear on other websites that have search engine traffic or traffic from other sources or (c) rely on other means such as email marketing, affiliate marketing,  social media or off site promotion to fill in the gaps.

There is nothing wrong with building links, yet it is a time tested tactic that requires skill to determine which types of links you need and where to build them.

I will just cover one tactic here that can be used to create buoyancy for a website which has reached a relevance plateau.

  1. Start with your keyword or type in your main keyword into the wonder wheel. If you don’t know which keyword your site is targeting (according to Google) for that keyword, use a site:domain.com keyword command.

    Keywords from the Wonder Wheel

    Keyword Examples from the Wonder Wheel

  2. Observe the synonyms and related searches returned by Google as keywords and phrases that have significant related search volume based on your semantic query.
  3. Use those keywords as anchor text in an author’s box using popular article marketing sites and make several variations of those keywords which link to (a) the target page and (b) one link to the homepage. Most author’s box’s allow you to create two when you submit your articles.
  4. Then start syndicating content (based on the original pages theme, which uses the keyword in the title and then links to your landing page and / or the home page of your website).
  5. Rinse and repeat as needed to (1) provide an array of link diversity to stabilize other inbound link strategies (2) get a boost for a less competitive keyword or (3) create a time-released keyword strategy that will build a plethora of links to the target-page over time.
Read More Related Posts
Traffic Sources, Vistors and Conversion
With all of the marketing jargon about sales funnels, sales cycles, message matching and utilizing enticing value propositions to encourage click throughs and conversions its easy to forget what proceeds ...
READ MORE
SEO, Advertising, Automation and Ethics
The line of moral turpitude is what precludes one webmaster from embellishing on another persons property for financial gain. There is a fine line between SEO, Parasite SEO, Advertising and ...
READ MORE
WP Ultimate Theme Sneak Peak
The initial tests are nearly concluded for The WP Ultimate Theme – an SEO Framework for WordPress developed by SEO Design Solutions (the creators of SEO Ultimate All in One ...
READ MORE
Don't Confuse the Messenger with The Message!
What does your websites traffic tell you? Keyword obsession regardless of SEO or PPC (pay per click) marketing is a cold hard reality for most businesses online. However, is there ...
READ MORE
Reduce the Negative Impact of Duplicate Content from Canonical URL's
Great news for the SEO industry has been introduced as a new opt in canonical tag attribute was announced by the Official Google Webmaster Central Blog. Sculpting page rank and avoiding ...
READ MORE
SEO, How Much? and How Long Will it Take?
Don't let your website become a statistic of the lost and found. Creating visibility through SEO and search engine positioning add up as keywords are currency for organic search. Sure, type ...
READ MORE
Crucial Search Engine Optimization Tips
One of the primary objectives of SEO (search engine optimization) is to create structure and manage multiple layers and processes to create an optimal signal for search engines. One of ...
READ MORE
Google Caffeine, Duplicate Content & Sensitive Search Engine Filters
Many websites are reeling from what feels like a Googlebot sweep and kick to the chops when it comes to their main keywords dipping south in the search engine results. While ...
READ MORE
Transferring Latent Ranking Factors
This vitally simple SEO tip allows you to harness legacy pages to augment present-tense SEO efforts. When stale pages plateau, then simply put them to work by transferring that authority ...
READ MORE
How to Implement GEO-Targeting and Local Search
Too often you hear about horror stories of people trusting the wrong SEO companies only to fall flat in the search engine result pages. To avoid this, there are a ...
READ MORE
Alternative Traffic Sources: Diversity and Conversion
The Difference Between SEO, Web 2.0 and Advertising
Sneak Peak of The WP Ultimate Theme by
SEO, PPC or Conversion? Which is More Important?
New Tag Minimizes Canonical URL’s
SEO, How Much? and How Long Will it
Crucial Search Engine Optimization Tips
Google Caffeine, Site Speed and New Search Engine
SEO Tips to Transfer Latent Ranking Factors
SEO Only Works If You Do It Right!

About Jeffrey_Smith

In 2006, Jeffrey Smith founded SEO Design Solutions (An SEO Provider who now develops SEO Software for WordPress).

Jeffrey has actively been involved in internet marketing since 1995 and brings a wealth of collective experiences and marketing strategies to increase rankings, revenue and reach.

9 thoughts on “SEO Tips to Give Stuck Pages a Push
  1. Jay says:

    I’ve noticed that natural links seem to be much harder to acquire than they were a few years ago. I definitely agree with you about what’s required in the ‘real world’ lately.

    I would imagine that the rising popularity of social media sites like Twitter and Facebook probably has resulted in people sharing content in different ways than they did in the past (with nofollow links).

    In an ideal world, all of my links would come from .edu and .org sites (unique domains) and would be deep links from in content posts. Given that’s not going to happen, I’ve tried other linking building strategies lately.

    I’ve been surprised how effective in content links from relevant but not particularly authoritative sites can be for improving search rankings.

  2. isht-bm says:

    goood topic i like it thnx a lot

  3. Lou Unkeless says:

    Thanks! A good approach to diagnosing the stuck pages issue. I am passing this to my team so they can put it to use.

  4. Andrew North says:

    Great post i was looking for some information like this a few months ago, i had my site that i was struggling with. However i found the use a blogging platform to help loads this was due to the regular contents & related posts being added to my site “Stagnation” defiantly keeps pages where they are in search engines.

  5. Time for some deep links and IP diversity. Also, consider using noindex, follow on the category and tags to funnel link flow back to the posts if you are using WordPress.

    Take care Andrew.

  6. I’m fairly new to all this but you have given me some great incites into what to do next with my link building.
    Thanks…

  7. seo wizzard says:

    A great topic discussed here thanks for sharing. Some very helpful tips

  8. XpopX says:

    well good tip. just stuck on TOP3 and TOP5 for many keywords, hope your strategy will works, i was doing mistake to make link with same keyword for main site and second tire also.

    Now going to use your techniques also.

    Thanks again for your tips.

    Regards
    XpopX

Comments are closed.