in SEO Tips by Jeffrey_Smith

Creating convergence through topical relevance and links is an extremely powerful SEO technique. In other words, clearly delineating a preferred landing page or champion page to represent specific keywords sends a clear signal to search engines which pages should rank for distinct keyword variations.

SEO Tips to Create a Champion Page

SEO Tips to Create a Champion Page

In specific, concentrating internal links and external links on a page by page basis creates a unique online signature. Through deliberately earmarking specific pages in a website, then augmenting their on page and off page profile, over time this allows those pages to cross a tipping point of relevance and rank for numerous related synonyms and pertinent keyword clusters.

It is typical to jump over the 900 loosely optimized sites for a given keyword or key phrase cluster on the way to the top 10, however, once a page gets into the top 100 results for a given keyword or phrase, the requirements to breach the top results requires a bit more tact.

First, you must consider, what are some of the primary ranking factors responsible for top 5 search engine rankings in search engines? You are competing with metrics such as:

  1. Aged sites who have an excess of authority that when an escape hatch is found “like a new topic” can catapult a keyword or cluster of keywords to the top 10 in a matter of minutes. We dub this “ranking credit” that can’t be spent on any other keyword or site segment.
  2. Sites with a collective array of internal links that link to a page with “exact match” or “broad match” keywords or key phrases.
  3. Sites with a high concentration of links from a variety of IP addresses over time, through syndication, article marketing, RSS feeds, directories, etc.
  4. Sites with trusted deep links to specific landing pages or site segments “sub folders or sub domains” that solidify other similar metrics in search engines. Specifically do-follow .edu or .gov links that have corresponding anchor text to support your preferred keywords. Even without the preferred anchor text, the amount of trust sites like these pass along is immense.

So, how do you compete?

  1. Use co-occurrence – every time a keyword occurs contextually, link it contextually to the preferred landing page.
  2. Get at least 5-10 deep links from other websites to THAT page. This alone can separate your site from other websites targeting the same terms, since most websites rely on their home page for rankings. Then add deep links over time *(by managing the page and inbound anchor text using an xls spreadsheet). You can also reference your websites deep link ratio in contrast to competitors.
  3. Add topical content on a regular basis to reinforce your theme by using keywords that correspond with your champion page. Linking fresh content to aged content (and vice versa) can resuscitate a website and provide dynamic ranking factor in addition to keyword stemming.

The more competitive the keyword, the more time and or authority you will need to overcome the next competitors relevance score. Since it is a moving metric, the rate in which your site and / or pages and your competitors exhibits this relevance will be obvious based on if your rankings stagnate and receded or improve based on the right mixture of variables.

Before you look outside your own website, remember, you have 100% complete control over how you link to your own pages (from page to page). That alone when you combine the tactic of adding deep links tactfully can elevate authority and then turn each page into a surplus of ranking factor which you can apply “as ranking credit” to other critical areas you deem worthy.

The first step is to segment your pages so that your pricing pages rank for pricing queries, your product pages rank for model numbers, brands or other pertinent information. After that, you can target new landing page / keyword combinations from following the internal and external link congruence like the method outlined above.

We hope you have found these SEO Tips useful. If you haven’t already, feel free to subscribe to the SEO Design Solutions RSS feed for additional SEO Tips and Tactics or download our Free SEO  WordPress Themes or SEO Ultimate WordPress Plugin. 

Read More Related Posts
Rankings Slip? Assess Metrics to Minimize SERP Volatility
If you closely monitor your SEO rankings, from time to time a ripple enters the SERP’s (search engine result pages) and shakes things up a bit in the index. You ...
READ MORE
Keywords, Click Throughs and Common Sense
Let's face it, keywords only matter for SEO or PPC, if people actually click them. What occurs next after the post-click is equally as important to make sure they take ...
READ MORE
Crucial Search Engine Optimization Tips
One of the primary objectives of SEO (search engine optimization) is to create structure and manage multiple layers and processes to create an optimal signal for search engines. One of ...
READ MORE
How Scalable is Your SEO?
How scalable is your website, but more importantly how scalable is your SEO? Optimization for a small business site and optimization of a corporate enterprise web property both have unique ...
READ MORE
What are the benefits of PPC vs. organic long tail optimization? With PPC marketing budgets soaring into the 6 figure range for corporations throughout the US, What are the true benefits ...
READ MORE
There are two critical facets to any SEO or SEM campaign (1) the keywords you target and (2) how effective they are  for producing tangible sales,  leads, opt-ins or their ...
READ MORE
How SEO Really Works!
SEO involves a combination of on page and off page factors which produce a distinct effect (a higher ranking for specific exact match and broad match shingles). Therefore, instead of ...
READ MORE
If Content is King, Relevance is Queen!
We’ve all heard that content is king, but what kind of kingdom are you giving your people? The average marketer will run a totalitarianism kingdom, in which all content focuses around ...
READ MORE
Put Your New Google Page Rank To Work!
Since the new page rank update is now complete, the real value aside from flossing your new look on the Google Page Rank Toolbar is imminent as link weight and ...
READ MORE
The Other Side of SEO (as Seen by Search Engines)
In case your wondering why your rankings may have dropped in Google, it appears they have rolled out a new infrastructure for assessing relevance. A few weeks ago SEO specialists ...
READ MORE
My Rankings Fell: Dealing with a Slip in
Keyword Performance: Clickthroughs and Common Sense
Crucial Search Engine Optimization Tips
Scalability and SEO: Small Business or Enterprise SEO?
Why Pay Per Click when Visitors Click Anyway
Find the Best Keywords to Bait New Consumers
How SEO Really Works!
In the Kingdom of Content, Relevance Rules
Put Your New Google Page Rank To Work!
The Other Side of SEO (as Seen by

About Jeffrey_Smith

In 2006, Jeffrey Smith founded SEO Design Solutions (An SEO Provider who now develops SEO Software for WordPress).

Jeffrey has actively been involved in internet marketing since 1995 and brings a wealth of collective experiences and marketing strategies to increase rankings, revenue and reach.

12 thoughts on “SEO Tips to Create a Champion Page
  1. Hi it is really help full information.Imany times I have visited google adwords and try to create my first campaign but I did not get anything their .

  2. Inter linking your pages will help your rank to be on the top. However, you have to follow the right way in doing it so otherwise it will lead you to be unrank.

  3. Amazing article ! I’m going to bookmark this one.

  4. shivkumar says:

    Webspacehosting

    Web Hosting INDIA

    http://www.webspacehosting.in

    SEO, or search engine optimization is one of the best marketing technique for increasing the number of visitors to our site. Our website content must be optimized by having many keywords. so when people use this keywords in search engines, our website will be shown most early than the sites which dont have the same content.

Comments are closed.