in SEO Resources by Jeffrey_Smith

We’ve all heard that content is king, but what kind of kingdom are you giving your people?

If Content is King, Relevance is Queen!

If Content is King, Relevance is Queen!

The average marketer will run a totalitarianism kingdom, in which all content focuses around a particular product or company. “Shamefully self promoting” is how my SEO co-workers refer to it and nobody appreciates it, or reads it for that matter, except the marketers themselves.

Repetitively posting your shameful promotion material every 15 minutes on Facebook and Twitter is officially deemed annoying and pointless. If anything, you’re repelling potential clientele.

What you, as ruler, want to do is run a socialist kingdom, where everyone (you and your reader) gets equal benefits from your writing. If you treat all of your subjects like royalty, they will become loyal subjects, follow your blog and, eventually, start looking at what you have to sell.

How is this done?

Luckily, with informational content, you don’t have to be the village’s best writer, although it’s always helpful. But you do need to know your industry inside and out. If you’re a good businessman, then you already have this down. If not, pick a different day job?

Let’s throw out some examples. If you are a mechanic, you sell the services that you offer. But nobody is going to read a blog that shouts out the hot deals at Bert’s Terrific Transmissions on I-94.

Instead, write about all that knowledge that is floating around in your brain. Believe it or not, it is worth a lot of money. But instead, you’re going to use that power for good and give it to your readers for free.

Blog about simple car maintenance that every car owner should know.

Blog about the three worse things you can do to your car.

Blog about your favorite transmission oil and why you prefer it to others, or what happens if you don’t change your oil frequently.

If you become an information outlet, instead of a promotion machine, then people will naturally gravitate to your blog for insightful information on their car troubles. Your goal is to become their go-to man for all their mechanical problems.

When you give people free, valuable stuff (i.e. information), consumers tend to trust you. Before you know it, they will trust you for all their car-related needs.

More examples?

“We are the best and smartest SEO provider in the world,” – shameful self promotion.

4 Easy SEO Copywriting Tips for Smart Bloggers,” – useful industry information that entices readers (hopefully).

Bottom line is that everyone is an expert in their chosen area, so why not share all that juicy information with your readers, or should I say potential customers?

Jewelry designers can blog about how to spot flawed jewels. Real estate agents can blog about market trends. Restaurant owners should blog about in-season foods. And SEO providers should blog about how to rank on the first page of search results for your industry.

Hmmmm…….well, I digress.

So, the lesson to be learned is to be concerned about the well being of the people of your kingdom, instead of yourself. If you are a selfless ruler, you will soon learn that your subjects will come to respect, trust and confide in you.

In due time, they will offer up their shillings (or whatever currency you do business in) and then both you and your kingdom will live happily ever after.

The end. 

Read More Related Posts
SEO Ultimate 1.0 Released From SEO Design Solutions
The tenth major release to the ultimate WordPress SEO suite, SEO Ultimate 1.0 upgrades the Canonicalizer module with a new, exclusive feature labeled "Redirect requests for nonexistent pagination." This seemingly-simple setting ...
READ MORE
Below, we have identified an array of emotionally-charged, SEO tested search queries and modifiers (descriptive words used to clarify purchase intent) used by millions each month to find and purchase ...
READ MORE
Are you stuck on page 2 or worse?
What are a few viable SEO solutions you can use when your search engine optimization efforts "stall out" and your targeted keywords are trapped past page 2 and simply won’t ...
READ MORE
How to Use SEO to Target Markets and Not Just Keywords
Search engine optimization (SEO) is all about keywords, relationships and traction. Despite the fact that not all keywords are worth pursuing, for those that are, there is a formula to ...
READ MORE
SEO or Conversion Optimization?
What's the point of having a website if you don't have traffic? Sure, SEO can attract visitors but what good is that in the long-run if that traffic does not ...
READ MORE
Choosing the Right Keywords for Commerce
Keyword research is the first step in any SEO (search engine optimization) campaign. This is the phase where you compile various critical keywords based on your vertical market, competitors, trend ...
READ MORE
What is the Purpose of SEO?
Life is about cause, effect and purpose, search engine optimization and using a search engine are no different. When you take the experience of a normal search into account, it ...
READ MORE
Your website design is the first and possibly last thing your visitors will see when assessing your business. So, it is important to put your best foot forward and (a) ...
READ MORE
Seasonal SEO
There’s no question some businesses rely solely or heavily on seasonality and holidays to generate a majority of their revenues. The holiday season surrounding December proves to pay large dividends ...
READ MORE
20 Tips to Curb SEO Frustration
Need a way to curb frustration while you are waiting for your SEO and rankings to kick in? Try implementing any of these 20 basic SEO tips to cut down ...
READ MORE
SEO Ultimate WordPress SEO Plugin Version 1.0 Released
SEO Modifiers for Affiliate Marketing
Rankings Stuck? Try these 5 SEO Tips
Using SEO to Target Markets Not Just Keywords
SEO or Conversion Optimization?
Keyword Research is the Key to E-Commerce
What is the Purpose of SEO?
Website Design – Designed for Traffic & Search
Seasonal SEO
SEO Tips to Shorten Time to The Top

About Jeffrey_Smith

In 2006, Jeffrey Smith founded SEO Design Solutions (An SEO Provider who now develops SEO Software for WordPress).

Jeffrey has actively been involved in internet marketing since 1995 and brings a wealth of collective experiences and marketing strategies to increase rankings, revenue and reach.

3 thoughts on “In the Kingdom of Content, Relevance Rules
  1. I loved the humor here.

Comments are closed.