in SEO Tips by Jeffrey_Smith

Here is a nifty little SEO Tip for mapping out keyword clusters and their corresponding landing pages (within your own site or your competitors) using a combination of the link graph mining tool SEM Rush and Microsoft Excel.

Data Mining SEO Tips Using SEM Rush

Data Mining SEO Tips Using SEM Rush

Many of you may be familiar with this SEO tool from its originating debut years ago under the name of its predecessor SEO Digger (because it mines a website’s on page and off page link profile), but  even since the evolution, the new and improved SEM Rush still has one familiar feature…

That distinguishing feature is that you can enter individual URL’s into the search bar and see how many keywords are driving traffic to a page based on its relative position in the top 20 results of Google. This means that you can put any page you like under the SEO microscope to unravel site architecture and link relationships in a matter of minutes (using the technique below).

If you truly understand the invaluable insight this tactic can provide for your own optimization efforts in addition to a method to reverse-engineer your competitor’s keywords and respective landing page relationships.

This is one instance of the link graph leaving an indelible mark can work for you or against you. Essentially, acquiring any keyword caught in the cross-hairs is only a matter of (a) enough topical content (b) enough trusted links (c) a great unique selling proposition and (d) enough time to build trust and momentum, before a top 10 position becomes a comforting reality.

For those unfamiliar with the context of SEO, keywords and their respective rankings for websites are by the page, so, this type of tactical intelligence can provide immense leverage in tackling multiple keywords in a commerce-driven volley for supremacy.

Instead of a rubber match with competitors, having the ability to peer behind the veil at which pages are targeting what can help you find unthought-of of lucrative keyword combinations.

The SEM Rush Deep Link / Data Mining Technique

This technique is like letting your competitors do all of the hard work for tracking actual effective keywords, and all you have to do is add their URL into a query in SEM Rush and hit search. *Please note that a premium account is required to unlock all of the data.

Enter the domain (or page in SEM Rush)

Enter the domain (or page in SEM Rush)

Next, download the excel spreadsheet so you can inspect the individual page / relationships in greater detail.

Export the Keywords Using Excel Icon

Export the Keywords Using Excel Icon

Then, sort Column H from A-Z and Delete Column D-G so you can focus on keywords and stemmed phrases all going to the same page, then look for which keywords correspond to each respective landing page.

Then you can sort and color coodinate landing pages and keywords

Then you can sort and color coodinate landing pages and keywords

This allows you to determine (a) how many keywords that page ranks for and (b) a rough estimate on the percentage of traffic that page receives from that keyword. Between downloading the excel spreadsheet, sorting the URL column from A-Z. , you can discover keyword stemming and / or keyword clusters associated with each page.

The REAL VALUE is being able to add individual URL’s to the tool to extract only WHAT THAT PAGE ranks for (not just the standard blanket URL default)… The idea is to use it as a gauge to determine how far you have to go to reach a top 10 spot. Used in tandem with NicheWatchor SPYFU you can essentially zero in on a keyword and find how your pages stack up against other known or unknown competitors.

You can also determine how their site architecture may be aiding or impeding their SEO based on the volume of keywords and the spread of anchor text referring to their pages from off page augmentation.

This also allows you to track the inbound link profile of a page and determine where they are getting their most powerful off page push as well. This video on how to discover your competitors keywords provides more detail on how to implement that SEO technique.

Although this is not rocket science, it is a useful tactic that you can add to your SEO toolkit for competitive research and analysis. We hope you enjoyed this post, if you like what you read, then share it with others and pass it on… 

Read More Related Posts
The Gravity of SEO
Just like the laws of momentum or newtons law, when it pertains to SEO, what goes up, must comes down. Its important to remember this when attempting to find the ...
SEO Ultimate Version 1.2 Released
SEO Ultimate, the powerful WordPress SEO plugin from SEO Design Solutions, has just been upgraded with a new Competition Researcher module that provides you with 3-step access to the investigative ...
Finding the Proper Balance of SEO
Finding the proper SEO ratios for content, links and competing pages is critical for determining where each keyword fits in the hierarchy. This correlation between site architecture, URL, title, internal ...
Link Building and Off Page Ranking Factors
After stumbling across a competitors attempt at link building, let's just say that now I know why Google enforces quality control in context to contrived off page SEO and off ...
Are you stuck on page 2 or worse?
What are a few viable SEO solutions you can use when your search engine optimization efforts "stall out" and your targeted keywords are trapped past page 2 and simply won’t ...
The Future of SEO
Since you can't peek at your competitors analytics to glean a distinct competitive advantage, you never really know how many ambient rankings they currently enjoy. The thing to consider about ...
If you're searching for link building tips on how to gain quality backlinks using your blog and RSS feeds, try skimming Google Trends for hot topics sure to build a ...
Man Vs. Machine: Machine Learning Citation and Relevance
In today's competitive SEO landscape between multimillion dollar content wars, automation and improved search engine filters, how does your website stand up to the competition? As a contingency of SEO, we ...
There is a reason why they call this The Last Keyword Tool; since it’s the last keyword tool you will ever need, once you understand how to harness and unlock ...
The Gravity of SEO
SEO Ultimate WordPress SEO Plugin Version 1.2 Released
SEO Ratios for Content, Links and Competing Pages
Link Building and Off Page SEO Ranking Factors
SEO Design Solutions Founder Jeffrey Smith Interviewed by
Rankings Stuck? Try these 5 SEO Tips
The Future of SEO
SEO Tips to Create Backlinks using RSS Feeds
Content Wars, SEO & the Google Caffeine Sandbox
The Last Keyword Tool You’ll Ever Need

About Jeffrey_Smith

In 2006, Jeffrey Smith founded SEO Design Solutions (An SEO Provider who now develops SEO Software for WordPress).

Jeffrey has actively been involved in internet marketing since 1995 and brings a wealth of collective experiences and marketing strategies to increase rankings, revenue and reach.

8 thoughts on “SEO Tips to Spy On Competitors
  1. This is a great tool. But the ideas you present are even greater and effective. Thanks for such a relevant post. It comes at a good time for me..


  2. Thank you very much. This really gonna help us building great pages for competing keywords. Thanks for sharing. I like the article than the tool you have explained..!!

  3. Thank you very much for the article I will now go off and practice the tips you have given

  4. Cheers for this very interesting

  5. aishalal says:

    You have explain steps very well.
    Like your SEO Rush.

Comments are closed.