in SEO Tips by Jeffrey_Smith

This vitally simple SEO tip allows you to harness legacy pages to augment present-tense SEO efforts. When stale pages plateau, then simply put them to work by transferring that authority by creating new landing pages and harvesting the link equity and trust they have acquired.

landing-page-creation

Supplant Rankings by Transferring Latent Ranking Factor

Time (both freshness and trust) are powerful ranking factors when combined. The older the pages are in your website, the more potential link juice (to rank other pages) they can harbor. Don’t think in terms of raw power in the sense of page freshness, but aged pages are alternatively algorithmically elevated as a result of passing spot checks over time in the repository (where search results are returned from) where query data  is cached and archived to feed SERP results.

If a page is spidered and indexed over several months, just like wine it gets stronger if augmented from within a site or from other sites. The result, aged pages typically rank on less inbound links and are more difficult to assess from a competitive SEO standpoint, meaning when your competition is trying to figure out why your pages rank outrank theirs for multiple keywords.

One sure way to revive archived or dormant pages is to link to them from new sources. If you define your ranking objectives (from skimming analytics), you can create new benchmarks and consolidate legacy pages by harvesting SERP and click through data and target rankings on page 2 for promotion and create new landing pages to augment a jump to the top 10 for that new page.

The combination of (a) using a seasoned page with trust (b) a keyword-rich contextual internal anchor text / link to the new page to pass along citation and (c) a few authoritative inbound links from pages with trust and do-follow status are enough to launch a buoyant mid tail ranking (a national keyword).

This strategy works particularly well with aged pages 9 months or older that are exhibiting the ability to rank for their primary keywords and a few alternative synonyms or inverted shingles (groups of words).

Aged pages usually require a fraction of the backlinks to acquire a visible search engine result page position. Also, once a page is in the top 10 results for a specific keyword variation, it has algorithmically proceeded through a series of filters that consider factors such as (1) citation – how many links a page has, “both from internal or external inbound links” (2) content relevance and (3) is the page a preferred landing page or a supporting page designed to pass along ranking factor.

Yet, to expedite alternative keyword variations, it is sometime quicker to just create a new page using exact match naming conventions in the URL (spell-it-out.html) in tandem with a similar h1 and title tag to create the perfect apex for a specific keyword variation.

Each page can easily rank for 2-3 keyword variations depending on what is present (1) on the page (2) in the title and meta data and (3) present in the internal or external inbound links from other sites (each represents 1/3 of the ranking equation) however the thresholds change based on competition, keyword saturation and demand as result of query deserves freshness.

The takeaway here is to leverage legacy content for internal links in batches of 5-10 pages per round, until the new landing page has enough traction to stand on its own new found relevance score as a result of link juice, trust and relevance signals. 

Read More Related Posts
The SEO Darth Vaders of the Dark Side Vs. Derek Powazek
Last week Derek Powazek ruffled a few feathers in the SEO industry with a rant, and as much as I would have like to roast on Derek, I chose to ...
READ MORE
SEO, otherwise known as search engine optimization is a practice which involves streamlining the structure, contents and composition of your web pages to include signifying elements that search engines identify ...
READ MORE
It’s understandable why many feel the same way as the woman in the picture about organic SEO. You'll need patience to see results and cultivating enough patience to reserve judgement ...
READ MORE
How to Create The SEO Wiki Effect
There are multiple applications for SEO, one use of search engine optimization is to bring dormant content to the forefront to increase the value of engagement for your online property. ...
READ MORE
Log in to Google Analytics and "View Traffic Sources".
Google Analytics and Google Webmaster Tools are a storehouse of data which can be used for search engine optimization. However, when combined with a few other stellar SEO tools creates ...
READ MORE
Carbon or Silicon What Defines Intelligence?
Search engines keep a running keyword tally of which pages you have, who links to them, what they are about and how popular they are. If somewhere on some page ...
READ MORE
Overcoming the SEO Barrier to Entry
Websites that are adept in SEO have inherent self defense in search engines. Call it the grandfather effect, topical relevance, term frequency, link popularity, authority or whatever you like, but ...
READ MORE
Two Results are Better than One
The only thing better than one search result in the top 3 positions in Google is two search results from a double ranking.  This SEO tip works from pushing ...
READ MORE
What happens when your pages go stale and there are no fresh or authoritative links to “validate” your websites' relevance score to search engines through the “query deserves freshness” model? ...
READ MORE
I am working on a link building theory / formula called the LPP Ratio(the links per page ratio), if I can find enough substance in the results, than I will ...
READ MORE
The SEO Darth Vaders of the Dark Site
SEO Alone is Not Enough
10 SEO Tips to Shorten the Time to
How to Create The SEO Wiki Effect
Google SEO: SEM Rush, Xenu, Analytics and Webmaster
What Do Search Engines Know, That We Don’t?
Overcoming the SEO Barrier to Entry
SEO Tips to Double Rankings, Traffic and Conversion
Does Your Website Have a Content Development Plan?
Link Building & Deep Links using the LPP

About Jeffrey_Smith

In 2006, Jeffrey Smith founded SEO Design Solutions (An SEO Provider who now develops SEO Software for WordPress).

Jeffrey has actively been involved in internet marketing since 1995 and brings a wealth of collective experiences and marketing strategies to increase rankings, revenue and reach.

10 thoughts on “SEO Tips to Transfer Latent Ranking Factors
  1. Great tip. As obvious as it may seem, I don’t think I would have thought of creating landing pages for particular services, products or any other content for that matter and link back to an older, already strong page. I guess I’ll be doing some work over the weekend. Thanks again for the great info.

  2. wages says:

    Hi, i found your blog through search engine.you have the great knowledge it is such a great SEO tips. you have really a great a great blog about the SEO. Thanks for sharing the nice information.

  3. Well written article, I will continue to focus

  4. Michael:

    Both are important forward linking from dated posts and linking to dated posts from new content. Spiders need to be reminded which page is important as a result of the citation. SEO Ultimate already has this feature in 3.9 called instant post propulsion and is available for download at WordPress.

    Whereby it automatically retroactively links to the new target post with one simple addition of the keyword in a field from the post level of your WordPress dashboard.

  5. SEO agency says:

    I enjoyed reading your blog you have some really good tips I can use thanks

  6. eagle09 says:

    this is a nice post many many thanks for this post..
    Ask Question and get Answer:Questionaries.org

  7. Eric Watts says:

    Never heard of this before but definitely seems like an interesting prospect for buiding up new pages from your older and more powerful ones that you have previously built up. Great read and will be following this for more great articles to come.

  8. SEO has been the most effective way in online marketing. More businesses invest their money to Online Marketing Consultants to do SEO and get quality traffic on their websites to rank them on any significant google search

Comments are closed.