SEO and Applied Keyword Research

in SEO by Jeffrey_Smith 8 Comments

Keyword are important for search engine optimization (SEO) and search engine marketing (SEM), but the real fact is that key phrases are what provide your website with the ability to broaden the sales funnel and drive more qualified traffic to your landing pages. SEO and Applied Keyword Research Today, the average search query is 3-4 words Read More

Adding New Content Adds SEO Value

in SEO by Jeffrey_Smith 8 Comments

Today I would like to share a straightforward SEO tactic that serves as a crucial layer for developing topical authority for your website. Adding Content Adds SEO Value There is inherent value for sustaining a consistent post frequency of new content for your website in order to develop a robust online presence in addition to Read More

Make SEO Landing Pages That Rank Like PPC

in SEO by Jeffrey_Smith 16 Comments

If you ever wanted to make SEO landing pages rank like Pay Per Click (PPC) landing pages, then this tutorial is for you. If you understand the implication of this invaluable, long-term SEO tactic, you could free-up thousands of dollars by relinquishing your dependency on pay per click marketing. PPC Landing Pages or SEO Landing Read More

SEO Only Works If You Do It Right!

in SEO by Jeffrey_Smith 2 Comments

Too often you hear about horror stories of people trusting the wrong SEO companies only to fall flat in the search engine result pages. To avoid this, there are a few fundamental characteristics of a good SEO campaign that each of you should be aware of. SEO Only Works, If You Do It Right! Like Read More

SEO Vs. PPC, Which is Better?

in SEO by Jeffrey_Smith 19 Comments

Search engine optimization (SEO) and pay per click marketing differ in many ways. The distinction is primarily in the way that they both measure return on investment and track conversion. PPC is precise and with the ability to target specific landing pages that are best suited for the consumer, PPC is able to increase the Read More

SEO Has Its Ups and Downs!

in SEO by Jeffrey_Smith 3 Comments

Search engine optimization (SEO) is full of ups and downs. One day, you may be ranking on top of the world, then for no apparent reason that ranking diminishes. The only about SEO that remains constant is change, and you need to know which ranking factors to support, ignore or omit to constantly stay ahead Read More

SEO Guidelines

in SEO by Jeffrey_Smith 15 Comments

Search engine optimization also known by the acronym SEO is comprised of multiple facets. SEO is not a linear process, but rather a holistic evolution involving intricate layers, steps and cumulative stages which  are equally as delicate as they are demanding to perfect. Help Search Engines and Visitors Get on the Same Page However, there Read More

Does Your Site Have Off Page SEO Penalties?

in SEO by Jeffrey_Smith 3 Comments

When it comes to SEO (search engine optimization), it’s not always the obvious things you can see that can potentially harm your rankings or websites’ reputation. Check Your Site for Off Page SEO Penalties With the primary emphasis for most webmasters focused on On Page SEO such as which keywords to use, how to use Read More

Proceed to Checkout – Understanding Search Behavior

in SEO by Jeffrey_Smith 10 Comments

Business is all about exposure, value and availability which is the premise of SEO. When the need arises for consumers to find a product or service like your own, it is advantageous to create the path of least resistance when it comes to exposure and visibility of your unique selling proposition vs. your competitions. In Read More

SEO Dependency – Do Your Rankings Rely Too Much on The Home Page?

in SEO by Jeffrey_Smith 6 Comments

Are your search engine rankings depending too much on one page (like your homepage) or one sub folder of your website? If so, here are a few tips to spread the link flow around to hedge your SEO efforts. Chances are, unless you are employing a tiered SEO strategy that you are overly dependent on Read More

Variables that Affect SEO

in SEO by Jeffrey_Smith 2 Comments

One thing to consider about SEO, there are many ways to reach the same objective. The obvious objective of SEO is to increase traffic for specific keywords, so that when people search for them in a search engine that the optimized website is returned in the top 5 or top 10 results. In order to Read More

Keyword Research Where SEO Begins

in SEO by Jeffrey_Smith 12 Comments

At the root of any successful SEO campaign is keyword research. Keyword research is based on the analysis of underlying patterns aggregated from search behavior to assess relative keywords and phrases that consumers might use when looking for products and services such as your own. By mapping out which keywords have the highest yield to Read More