Search engine optimization (SEO) and pay per click marketing differ in many ways. The distinction is primarily in the way that they both measure return on investment and track conversion. PPC is precise and with the ability to target specific landing pages that are best suited for the consumer, PPC is able to increase the amount of actionable items through enticing visitors to take action (with less clutter or editorial chatter).
SEO vs. PPC (Which is Better?)
Search engine optimization can also create this effect, however it is not as clear, cut and dried as PPC. There are short-term and long-term advantages for SEO, but with PPC the advantage is quantifiable (at least for the short-term). You know if you spend $200 to generate $1000 of business (in a traceable time frame) that you can continue to reinvest profits to create more conversion. However, the moment you stop paying, this machine comes to a screeching halt. SEO on the other hand, has the ability to produce short-term and long-term traffic and that traffic is a tangible asset you can determine as a valuable investment.
Unlike other mediums for advertising, like billboard advertising for example, you own the property (your website) with SEO. If you advertise on billboards (much like PPC) you are just renting the space, vs. SEO which means you own the effects that SEO produce (tangible traffic to your site).
Matching user expectation with actionable landing pages is the crux of search engine optimization. By providing the fundamental reasons why someone would visit a page to begin with in a clear, concise conversion tactic, not only are you increasing the likelihood of them taking action, but you are hedging your odds of losing a sale.
Each person has expectations (if they rightfully acknowledge them or not) and when they take the time to enter a keyword or key phrase into a search engine, they are committing to a particular type of result that is acceptable for their relevance threshold to engage.
This threshold could be a word a combination of words, a call to action or any other piece of relevant information parsed from that page. Since most search results are integrated using universal search, titles, descriptions, images, videos or anything embedded in that page can be used in tandem to produce an enticing snippet for searchers.
The difficult part for the optimizer is to get enough internal and external relevance to the landing page in question to satisfy (a) search engines and (b) end users. There is a method to get around this inconsistency of sending the wrong traffic to the wrong page using SEO, but for now, we will have to keep this one under our hat (for the benefit of our clients).
It is safe to say that deep link ratios have a great impact on wrestling relevance away from lop sided link flow within a website. However, there are multiple considerations which need to be integrated into an organic optimization campaign to ensure that the searcher (much like PPC) get to THE MOST RELEVANT page, using related keywords and phrases predetermined by the owner of the website.
As time progresses, the lines of internet marketing will be blurred beyond distinction (SEO, PPC, SMM) and all that will matter is did I find the right page to satisfy my need. Until then, emphasizing the proper execution of landing pages and which types of traffic are best suited for consumption will be a hot topic until something else rivals the collective awareness of consumers.
Until that time, SEO Design Solutions will remain focused on producing organic search engine optimization strategies to rival even the most aggressive PPC campaigns; all by building value one page at a time.
This is an excellent informative article. If more info would have given on long term profits of SEO, it would have been even more the effective article. Bcoz, SEO people that too who are new to the industry always has this confusion in back of their mind. Yet this is an excellent approach by the author. Congrats for the effort taken.
Great Article.
Hi friend.exultant creativity. Great Article.
The right choice for website depends on particular needs and desires. Most websites benefit most from utilizing a combination of these two approaches. Using PPC marketing can help quickly identify your best performing keywords, while implementing a longer-term SEO strategy will increase chances of ranking well in the organic listings to get long term good traffic.
SEO is better! Organic searchers who click on your pages are highly qualified visitors to your site. They are much more likely to make a purchase than some other kinds of visitors you receive.
SEO is great…. but patience.. is a true virtue.. and when it pays off.. it pays off big.
Thanks for the awesome article on your blog. :)
Both they are very necessary and they must go in line together like part of a marketing strategy. At the outset he is recommendable to use PPC to obtain immediate results, while the positioning in finders works.
Actually If you need to improve the quality and quantity of your lead flow as soon as possible then PPC is the right answer. If you want to insure that you have the highest ROI, enhance your branding and get an optimized conversion rate then SEO makes a lot of sense.
In my experience I have found that SEO and PPC work best together. PPC gives instant results and identifies the best performing keyword phrases to implement into SEO. This way when you are ready to stop paying per click your site will get long term results from SEO.
Nice Article!
SEO is better than PPC