The conundrum about ranking for specific keywords using search engine optimization (SEO) to rank higher in search engines is based on a trinity of crucial metrics.
This SEO tutorial covers SEO tips and techniques that you can apply to your website(s) to develop more authority which in turn can produce the necessary ranking factors needed to produce targeted search engine rankings.
Those metrics or rather variables are (1) relevance (2) continuity and (3) popularity. What business owners, affiliates and marketers alike should understand is that (a) you can chase after rankings or (b) create them as a byproduct of website authority; the choice ultimately is up to you.
Time and Technique Distinguish You From Competitors
The main divisible distinction between your own website, the keywords it contains and the person ranking in the top 3 results for those respective keywords is time, relevance, page authority, domain authority and on page and off page popularity.
By addressing each on of those metrics, you can elevate your individual pages and / or your entire website asynchronously to achieve leaps and bounds over your competitors as a result of systematic optimization. This involves creating a hierarchy of relevance, enough topical content or links and allowing the results to acquire trust over time.
Overcoming Algorithmic Obstacles
The barrier to entry however is (1) the time it will take to build up enough content or links to be viewed as an authority on a topic or (2) acquiring the right type of algorithmic signals necessary to transcend topical relevance and build a website capable of ranking for multiple topics, keywords and key phrases (such as Wikipedia) by default.
The common thread that runs through all authority sites is that they have relevant site architecture, impeccable internal linking and have all managed to acquire a sufficient degree of authoritative links and citation from other sites.
The authority process occurs through a method called peer review and / or acquiring enough links, mentions (citation) from other sources on the web, that their online footprint indelibly left a large enough mark to elevate the site to authority status.
As a result, any mention of a semantically related keyword query, based on the semantic cluster of related terms is considered a “relevant hit” when mentioned either sparsely on a page, in a meta title or description or in a link back to the site in question.
One of the lesser known facts about search engine optimization is; a website with a robust online presence (over 600 pages) has the ability to provide a type of algorithmic ranking credit, which can be spent on other consolidated areas of interest.
The Ultimate Search Engine Optimization Secret
For example, if a sub folder containing 25 articles on a topic all has a link to a specific / preferred landing page and each of those 25 pages/ articles managed to acquire an average of 15 links each with a variety of inbound anchor text to themselves.
This ensures that each page will pass along ranking factor to any of the other pages it links out to (even within the same website). This solidifies which keywords the target / preferred landing page can rank for.
When the same keywords are present in inbound links to a page (either from within a site or from other websites), the target page can rank for all of the collective variations (between the on page and off page SEO factors).
I have alluded to this fact in greater detail in a previous post SEO Rankings and How to Create Them as well as our paper on Theme Density. Both are great follow up papers to read in addition to this strategy.
This tactic, if approached deliberately implies that each of the pieces of the puzzle in a silo [ a range of semantically optimized pages] has the ability to (a) rank to some degree for a more competitive keyword or variation as well as (b) pass that collective ranking factor along allows you to through a manor of positioning acquire virtually any keyword.
For example, the top level keywords (TLK) should be segmented and built into the site architecture itself, to facilitate a natural progression of relevance over time.
The process of SEO from this level implies that the focus is (1) getting or creating authoritative links to the top level landing page and (2) getting enough deep links to the subordinate pages (while optimizing them to appear for exact match or less competitive keywords) to out position competitors an various levels simultaneously.
Post-Click Persuasion and Conversion
Ironically, driving traffic only represents 50% of the equation, the missing ingredient is post-click persuasive copy, clear problem solution / benefit oriented value propositions or a structured / segmented call to action to facilitate the highest return on investment for your pages.
This tactic takes time to realize, but the unquestionable momentum generated from a website with hundreds or thousands of pages on either one topic or multiple topics is a force to be reckoned with in the SERPs (search engine result pages).
This process is like a ranking juggernaut which feeds itself every time you add more content on the topic. Through using a method called theming and siloing (creating landing pages or categories at the top level, then using subordinate articles and / or pages to reference the preferred landing page to topple competitive keywords) you can systematically devour a niche whole as a byproduct of content development.
All other, less competitive keywords can be acquired as a result of virtual theming (internal link and deep link structures) which are easy enough to implement, but require consistency over time.
Your Website Can Build Its Own Links
Instead of trying to “build links, did you know your own website can build it’s own? Quality is the crowning achievement of this tactic, if you write context worth sharing, others will promote it in a viral fashion.
For example, by using RSS feeds for really simple syndication you can position your content in a way that it is appealing for the masses to (a) search for (b) link to (c) reposition or re-purpose and propagate.
This means that you can use methods such as RSS feeds, social media or web 2.0 positioning to get enough quality links to your tiered pages (which then send that pagerank upwards to the top level pages closer to the root folder).
The tip for this tactic is to (1) use Google Trends (2) search for hot topics (3) conduct a few searches for the keyword is root form and then (4) look for additional keyword modifiers you can integrate into your titles or tags.
People often use bots for surfing the web to find hot topics or use search operators or tools to return an array of relevant results for created related news stories or aggregating similar topics on their own authority sites.
If you understand the relevant buzz words in any given industry and use relevant keyword usage in your titles, on page content or tags, changes are someone will latch on to your page or post and (a) either create a trackback or ping or directly link to your post.
These links add up and *the larger your website is, the less links it needs from others for results to (a) rise to the top (b) stay buoyant in search engines for related keywords for extended periods of time or (c) gain pagerank and start ranking from day one.You can always redirect those pages later or use them for internal linking to funnel additional SEO ranking factors to other pages more appropriate for conversion.
You just have to be tactful on creating compelling content, titles and tags to entice aggregators to add you to the mash up for critical keywords you are seeking conversion from in search engines. If you know which keyword triggers are hot, then links are built as if on auto-pilot as a result of your contribution to the topic.
Positioning Implies Optimizing Intersecting Keywords
Profit exists between the correlation of supply and demand, SEO is based on that fact. The trepidation about search engine positioning and creating relevant intersections for search engine rankings boils down to (a) using simplistic “exact match” keywords for content (b) relevant landing pages (with multiple keywords ) or (c) broad match / long-tail triggers to consolidate on page relevance.
Both can be leveraged for conversion through tactful positioning, affiliate marketing (sending the traffic where it can best convert) or sending the traffic to a page more fitting to convert on your own website.