It is no secret that nearly 70% of all estimated searches are conducted using Google, but what happens when everything changes and new systems are introduced that impact and alter the way we search?
With changes to organic search engine algorithms being rolled-out in record numbers, the way we surf and browse the web being influenced by universal search, or social media like features in Google reader, to state that refinement and quality have reached a new pinnacle for search relevance and how acquired information is utilized “to produce the most relevant results for users”, is only scratching the surface.
What does this mean for SEO and the typical online experience as we know it? That now, more than ever, combined with the massive opt-in presence that Google has amassed, quality and user engagement are the underlying metrics used to dissect and track user behavior and make real time-adjustments to each individual based on personal preference.
This also means that the advent of alternative types of media are making their way to the fore-front of search. Things like video and video optimization rank right alongside grandfathered search results. Pod-casts, news feeds and RSS syndication rival traditional media and are just one click away. With the power of choice so seamlessly prevalent, who needs to wait for programming, since information is readily available 24 hours a day.
To some, this may raise a flag and seem a bit too surreal that a network of data-centers with an artificial intelligence like persona, has the capacity to store preferences and change the flavor of search results to suit your needs. To others, this is opportunity for new and exciting industries to emerge (just as SEO made its debut not long ago).
As new and improved metrics are integrated under this premise, the way things were are slowly receding into a memory amidst the new dawn of a new era in search interaction. With change, one thing is certain, that there is a gestation period for users to grow accustomed to the new format.
It may in fact be too early to tell what is truly in store for the next generation of search engines and online data retrieval and delivery systems. However, those involved in online sales and marketing are scrambling to get a grasp and stay one step ahead of the bell curve of relevance to maintain their visibility and search engine prominence.
This means that those who relied too heavily on one modality of media or distribution will be challenged by new and unique content from those who embrace change and use the momentum of the time to make inroads to thousands of new prospects by capitalizing on the new scope of optimization options.
As the laws of cause and effect, action and reaction unfold, we will continue to remain vigil to bring you insights and optimization tips to stay ahead of the curve and well within the guidelines of relevance. Regardless of the changes made, one thing is certain, the end-user is the key, as user satisfaction holds the balance of which features stay and which become obsolete for the next round of revisions.
Pleasing the masses who have become accustomed to stability only represent one small percentage of the new users search engines like Google hopes to attract. Lets just hope that for the sake of business that organic search results are not erased as a thing of the past anytime soon.