in Link Building by Jeffrey_Smith

Links are the fabric of the web, both internal and external links are instrumental for moving from both one page to another or from website to website; but the real questions is, how do links impact SEO?

SEO and Links

Is SEO All About the Links?

Internal links communicate prominence and preferred champion pages from orphaned (less important) pages within a website. External links from other sites communicate importance from the link graph and without enough links; your website will only be a legend in its own mind vs. a preferred destination from the web at large based on the footprint or inbound links / referral paths leading to it.

As an example, if you wanted to see which websites online have the most prominence from the link graph, just type in WWW in Google and hit return. This will display the sites in order of priority of which have “the most juice” within the Google index. A link from any one of these sources is a godsend for SEO.

Aside from using Google as a link barometer, Rand Fishkin and the SEOMoz team have been mapping out the web with their suite of phenomenal SEO tools in addition to the top 500 most linked to websites online. The importance for who you link to as well as who links to you is what many of the algorithms in search engines utilize to ascertain who you are as well as what value (based on that footprint) your site has within the ecosystem of its sphere of influence.

If your website is about cars and you acquire a link from a Ford or Chevy who has massive quantities of inbound links and authority, then the power of that link passes on a fraction of all of those links (and more importantly trust) to your web property.

Similarly, the number of links leaving a page to the number of internal and external links from other sites pointing to that page also play a major factor in what type of link flow and authority they pass on to the target site (they link to). This is known as theme relevance; the more theme relevance a website has by acquiring inbound links from other sites within their niche, the more trust it can acquire.

It is not to say that an authoritative site from another market, niche or segment does not pass along value, but just a different type of value than a themed link. This is also why internal links play such a prominent role within a website as well. If you use absolute links for internal links (including the entire URL) then each page can act as its own miniature oasis and pass along vital ranking factor to other pages within a website.

This is why it is important to audit the internal links from page to page in a site (from the standpoint of SEO) and not have too many links leaving a page (which can diffuse the buoyancy and percentage of link flow it can pass along). You can use tools such as Xenu Link Sleuth for this purpose to measure inbound to outbound links, assess the anchor text in addition to an array of other distinct SEO metrics.

For a more detailed perspective on how to measure this, check out this SEO Video on how to assess your competitors SEO strategies and gauge the barrier to entry into a market.

In closing, the takeaway here is (a) focus on quality more than quantity for inbound links from other sites (b) link contextually from the body area of pages which have keywords that are relevant to the target page to create preferred landing pages and (c) your own website is your own best source to supplement SEO ranking factors in tandem with trusted aged links from authority sites which share the same theme relevance as your own. 

Read More Related Posts
Rankings Slip? Assess Metrics to Minimize SERP Volatility
If you closely monitor your SEO rankings, from time to time a ripple enters the SERP’s (search engine result pages) and shakes things up a bit in the index. You ...
READ MORE
The Rise and Fall of Rankings
Search engine results and their respective positions rarely stand still. In fact, we know from SEO that search results constantly vary, fluctuate, rise and fall, like the tide endlessly churning ...
READ MORE
How to Dethrone Competitors using SEMRush, Compete, SpyFu and Alexa.
Looking for a quick way to data mine competitors keywords to determine if they are worth the hassle to optimize? After reading this quick SEO tip and using a few ...
READ MORE
SEO Link Building: Link Volume, Velocity and Diversity
Let’s talk about links. Information retrieval and SEO have a sympathetic relationship, however, built within the fabric of search engine algorithms are specific filters (such as null sets) that when ...
READ MORE
Google Crawls Deeper to Cross Reference Content
Has anyone else noticed that Google is crawling deeper into the web to discover relevance and link popularity for the pages that have "the right stuff" to be included in ...
READ MORE
8 Factors for SEO Rankings
The following bullet points are a consolidation of a few of the Top SEO Ranking Factors that authority sites use to dominate search engine results daily. Understanding Internal Link Anchor Text ...
READ MORE
What SEO can Do For Your Business
If you understand the psychology of supply and demand, search engine positioning and more importantly what consumers want, you can devour entire markets as a result of superior SEO and ...
READ MORE
SEO, Marketing and Other Metrics that Matter
With a diverse array of possibilities for consumers to purchase product or services from your website, SEO only represents one attention funnel for driving qualified visitors to your pages. Regardless ...
READ MORE
Don't Disrupt Trusted Nodes of Relevance
Disrupting the trust a website has can be catastrophic to SEO. For example, if you have aged legacy content in a website that is indexed, then that page is contributing ...
READ MORE
SEO, Competition or Authority? Know Your Strengths or When to Walk Away!
If you are involved in SEO and make your living ranking websites for competitive keywords, you have to know which of these three aspects (SEO, Competition or Authority) you are ...
READ MORE
My Rankings Fell: Dealing with a Slip in
The Rise and Fall of Rankings
SEO Tips to Find Competitors’ Keywords
SEO Link Building: Link Volume, Velocity and Diversity
Google Crawls Deeper to Cross Reference Content
8 SEO Ranking Factors
Search Engine Positioning: Consumers, Supply and Demand
SEO, Marketing and Other Metrics that Matter
SEO Tips for Retooling Legacy Content
The Difference Between SEO, Competition and Authority!

About Jeffrey_Smith

In 2006, Jeffrey Smith founded SEO Design Solutions (An SEO Provider who now develops SEO Software for WordPress).

Jeffrey has actively been involved in internet marketing since 1995 and brings a wealth of collective experiences and marketing strategies to increase rankings, revenue and reach.

15 thoughts on “Is SEO All About the Links?
  1. Symond says:

    Nice post about getting information on internal links importance.Thanks for share.

  2. Nice post. Always interesting to read your blog.

  3. chandan says:

    All are some great information. Well I have learned one new things from your post about the search command that is “WWW” ,I see that all great sites are come first when I search for keyword “www”.

  4. Links are like dots of a drawing for seo. Your internal and outgoing links help search engines understand what your site is really about. And the more relevant links, the clearer the drawing. Irrelevant links are also like dots forming lines that could ruin a drawing. That’s what I think…

Comments are closed.