in SEO Marketing by Jeffrey_Smith

What does your websites traffic tell you? Keyword obsession regardless of SEO or PPC (pay per click) marketing is a cold hard reality for most businesses online. However, is there something else that is more important that is often overlooked?

Don't Confuse the Messenger with The Message!

Don't Confuse the Messenger with The Message!


SEO and PPC are just a means to an end for conversion, not the other way around. With the lines of internet marketing and online promotion becoming blurred, exposure and engagement are not always synonymous.

The question of quality vs. quantity in regard to traffic is the ultimate question. Do you really want more traffic or would you rather have higher sales conversion from the traffic you currently receive?

Similarly there are phrases that yield a higher percentage of conversion, action words, if you will, that elicit a predictable response from the reader (they take action and purchase, fill out a form, subscribe to a feed or pick up the phone to inquire for services).

If you can cue enough actions words into your call to action and value proposition, finding the true cross-section of your market (the buyers not the window shoppers) and the content they respond to can make or break your online business model.

SEO and PPC are more alike in one sense, than apart, they both deliver traffic. So, before you blindly invest in either, make sure that your website (a) has a focal point on each page with a specific conversion objective (b) make it easy for a viewer to find what they are looking for such as references, how much it costs, a phone number, a contact form or a clear cut statement of what’s in it for them if they purchase and (c) most of all, it’s not always about how they got there, it’s what they do once they arrive that counts.

Read More Related Posts
Optimizing Internal and External Link Anchor Text
Anchor text (the text in a link) and anchor text optimization (a facet of SEO), provides webmasters with a unique opportunity to sculpt a preferential or tiered pecking order. Using keyword-rich ...
READ MORE
Link Optimization and Optimal Link Architecture
The value of creating optimal internal link architecture to define your preferred destination/landing pages to search engines is priceless for SEO. How you link to yourself from page to page matters, ...
READ MORE
Keywords, SEO and the Tipping Point
Search Engine Optimization (SEO), is all about understanding the subtle balance and nuances of action and reaction, cause and effect to successfully manage the tipping point for hundreds of keywords ...
READ MORE
SEO Tips for Server Side Includes, Sitemaps and Internal and External Links
There are thresholds for indexation or rankings which directly correlate to how much link flow or link equity a web page receives from both (1) the site and (2) other ...
READ MORE
After deciding which type of website to make (an authority site or niche site) determines which SEO approach you unleash on your competition. This scope and search engine optimization method depends ...
READ MORE
How to Create The SEO Wiki Effect
There are multiple applications for SEO, one use of search engine optimization is to bring dormant content to the forefront to increase the value of engagement for your online property. ...
READ MORE
Earlier this month, I had the distinct pleasure of meeting up with the Themezoom Revolution (Russell Wright, Sue Bell and Matt DaCruz) during the planning of one of ...
READ MORE
SEO, Marketing and Other Metrics that Matter
With a diverse array of possibilities for consumers to purchase product or services from your website, SEO only represents one attention funnel for driving qualified visitors to your pages. Regardless ...
READ MORE
There are two critical facets to any SEO or SEM campaign (1) the keywords you target and (2) how effective they are  for producing tangible sales,  leads, opt-ins or their ...
READ MORE
The Value of SEO is Reaching Shoppers First...
The value of search engine optimization is based on the price per conversion you are able to garner from the various types of traffic each keyword delivers. The tactful art ...
READ MORE
Anchor Text Optimization: Optimizing Links with SEO
Link Optimization and Creating Optimal Link Architecture
Keywords, SEO and the Tipping Point
SEO Tips for Internal Links, Deep Links and
Which Type of Website Should I Make?
How to Create The SEO Wiki Effect
SEO Video about Website Silo Architecture
SEO, Marketing and Other Metrics that Matter
Find the Best Keywords to Bait New Consumers
The Value of Search Engine Optimization

About Jeffrey_Smith

In 2006, Jeffrey Smith founded SEO Design Solutions (An SEO Provider who now develops SEO Software for WordPress).

Jeffrey has actively been involved in internet marketing since 1995 and brings a wealth of collective experiences and marketing strategies to increase rankings, revenue and reach.

2 thoughts on “SEO, PPC or Conversion? Which is More Important?
  1. Cyrus says:

    Yes I agree, for PPC and SEO we must get the visitors that wanted to buy from us. If we just want to get traffic, We can always use CPM on Adwords, that will decrease the cost.

Comments are closed.