in SEO Marketing by Jeffrey_Smith

What does your websites traffic tell you? Keyword obsession regardless of SEO or PPC (pay per click) marketing is a cold hard reality for most businesses online. However, is there something else that is more important that is often overlooked?

Don't Confuse the Messenger with The Message!

Don't Confuse the Messenger with The Message!


SEO and PPC are just a means to an end for conversion, not the other way around. With the lines of internet marketing and online promotion becoming blurred, exposure and engagement are not always synonymous.

The question of quality vs. quantity in regard to traffic is the ultimate question. Do you really want more traffic or would you rather have higher sales conversion from the traffic you currently receive?

Similarly there are phrases that yield a higher percentage of conversion, action words, if you will, that elicit a predictable response from the reader (they take action and purchase, fill out a form, subscribe to a feed or pick up the phone to inquire for services).

If you can cue enough actions words into your call to action and value proposition, finding the true cross-section of your market (the buyers not the window shoppers) and the content they respond to can make or break your online business model.

SEO and PPC are more alike in one sense, than apart, they both deliver traffic. So, before you blindly invest in either, make sure that your website (a) has a focal point on each page with a specific conversion objective (b) make it easy for a viewer to find what they are looking for such as references, how much it costs, a phone number, a contact form or a clear cut statement of what’s in it for them if they purchase and (c) most of all, it’s not always about how they got there, it’s what they do once they arrive that counts.

Read More Related Posts
Context is currency for Increasing Sales Conversions
Search Engine Optimization (SEO) and Search Engine Marketing (SEM) entail bridging the gap of relevance that connect supply and demand, provider and user or any other type of dualistic cyclical ...
READ MORE
Alternatives to PageRank Sculpting
PageRank Sculpting is, essentially, the practice of targeting PR by limiting link flow to other pages within a website. Adding a nofollow attribute to one link so that it will ...
READ MORE
Crossing the Keyword/Content/Link Threshold of Relevance
Each keyword online has a tipping point from the standpoint of SEO. If you identify what that tipping point is, you can replicate or surpass it to acquire a top ...
READ MORE
On Page of Off Page SEO, Which is Better?
Just like the argument of which came first the chicken or the egg, in SEO circles, the question over which type of optimization (on page or off page SEO) is ...
READ MORE
Keywords from the Wonder Wheel
How many layers deep are you linking for your websites link building campaign? You often hear about the various tiers of optimization and the types of SEO tactics used by ...
READ MORE
PPC Management or SEO?
There are various methods to generate traffic to a website, but which is the most cost-effective solution for your business? Some traffic-building methods include - PPC management services (pay per ...
READ MORE
Competitive keywords crumble from implementing superb site architecture reinforced by a combination of theme-relevant content, strategic secondary navigation and contextual links. Backlinks are only partially responsible for slaying competitive coveted ...
READ MORE
SEO Link Building Tips: Other Ways to Build Links
Link building is a time consuming and meticulous SEO endeavor. In the long run, some links pass value more than others, which is why diversity is the key to creating ...
READ MORE
Landing Pages and the Value of Propositions
During the several hours of perusing the internet each day, I come across many value propositions. Like most web surfers, I can't help but try my luck at winning a ...
READ MORE
Basic SEO Solutions for Common SEO Mistakes
So you’ve heard it several times before…what good is SEO and website traffic if it doesn’t convert. No matter what your conversion objective is (request free quote, buy a product, ...
READ MORE
Context is Currency: Keywords and Sales Conversion
PageRank Sculpting vs. Designing LinkFlow
What is the SEO Tipping Point?
On Page vs. Off Page SEO
SEO Tips to Give Stuck Pages a Push
PPC Management Services or SEO?
SEO Video: How to Properly Silo Your Website!
SEO Link Building Tips: Other Ways to Build
Landing Pages: The Value of Propositions
5 SEO Tips to Avoid Common SEO Mistakes

About Jeffrey_Smith

In 2006, Jeffrey Smith founded SEO Design Solutions (An SEO Provider who now develops SEO Software for WordPress).

Jeffrey has actively been involved in internet marketing since 1995 and brings a wealth of collective experiences and marketing strategies to increase rankings, revenue and reach.

2 thoughts on “SEO, PPC or Conversion? Which is More Important?
  1. Cyrus says:

    Yes I agree, for PPC and SEO we must get the visitors that wanted to buy from us. If we just want to get traffic, We can always use CPM on Adwords, that will decrease the cost.

Comments are closed.