Let’s say you represent a BIG brand; one that is a household name. Next, let’s say that your products or services are not e-commerce based. Want an example? Sure, let’s use Deloitte, the consulting firm specializing in tax, accounting, strategy and technology integration.
SEO and Big Brands
A potential customer isn’t going to use a search engine to look for “tax consulting”, find Deloitte, then use a shopping cart to buy 100 hours of consulting service. Deloitte’s site is not transactional in nature; there’s isn’t a direct response/action taken from a potential customer browsing the site. So, can Deloitte, and other big brands benefit from SEO, when e-commerce isn’t at stake?
To answer this question, let’s ask another question; why do companies pay for advertisements in magazines, television commercials, radio and other forms of traditional advertising? If you say they do this for “brand recognition” or “brand awareness”, then I would agree with you. A Gatorade commercial during halftime of an NBA game isn’t asking the viewer to pick up the phone and buy 5 cases of Gatorade; however, the commercial is reinforcing a message that they’d like you to associate with its BRAND. So, why is search engine exposure any different?
Big brands have to decide how they want to be perceived; and most do an excellent job of this with their advertisements. For search engines, it’s not much different. Selecting keywords and phrases that they feel best represent their brand, such as “best hydrating sports drink” or, “world’s best tax consulting firm” or “most luxurious sedan” are great examples of how companies may want their brands to be viewed.
If this is the case, then it’s time to get optimizing and FIRST, determine how it is you’d like your company to be viewed, and where you’d like this search engine exposure coming from.
After all, search engines provide a more exact way to shape your brand’s image…by searching for qualities brands would like to portray!
Read More Related Posts
Each page in your website should have a purpose. In fact, each page should pack an SEO Punch. If you have a multiple pages lacking a unified structure and site ...
READ MORE 
Researching existing competitors is a mandatory SEO process when evaluating the landscape of any potentially competitive market. Aside from using simple tactics like Google Blog Search to find out which ...
READ MORE The primary reason why people use search engines is to find answers. Therefore, your websites success depends on whether or not you fully understand the questions people are searching for ...
READ MORE 
Just like the laws of momentum or newtons law, when it pertains to SEO, what goes up, must comes down. Its important to remember this when attempting to find the ...
READ MORE 
There are three stages to managing keywords for an SEO campaign. The steps are (1) keyword research and discovery (2) preparation and (3) acquisition. What happens in between determines if ...
READ MORE Here is a sneak peak of the recent collaboration with Themezoom / DWS. Although I briefly hinted at the projects we have percolating in the labs, Russell Wright was courteous ...
READ MORE 
Since you can't peek at your competitors analytics to glean a distinct competitive advantage, you never really know how many ambient rankings they currently enjoy. The thing to consider about ...
READ MORE It’s easy to point fingers when the phone is not ringing and the leads have trickled to a halt. But is that really the best way to optimize your business? Instead ...
READ MORE 
One of the primary objectives of SEO (search engine optimization) is to create structure and manage multiple layers and processes to create an optimal signal for search engines. One of ...
READ MORE 
The following bullet points are a consolidation of a few of the Top SEO Ranking Factors that authority sites use to dominate search engine results daily. Understanding Internal Link Anchor Text ...
READ MORE Each Page Should Pack an SEO Punch
SEO Tactics to Outwit Competitors
3 Painful Keyword Research Pitfalls to Avoid!
Keyword Management and Search Engine Optimization
New SEO Tools in Progress
Crucial Search Engine Optimization Tips
Looks Like You're New Here. Welcome to the SEO Design Solutions Blog. Feel Free to Read Our Informative SEO Tips, Subscribe to Our RSS Feed or checkout our WordPress SEO Plugin SEO Ultimate or Check out our Framework for WordPress The SEO Design Framework.
Hi I have one question that .edu blog commenting really help on SEO. I have been doing offpage activities for different clients, I am trying to get link from .edu domain, so they can help us for search engine rank?