in Internet Marketing by Jeffrey_Smith

Let’s say you represent a BIG brand; one that is a household name. Next, let’s say that your products or services are not e-commerce based. Want an example? Sure, let’s use Deloitte, the consulting firm specializing in tax, accounting, strategy and technology integration.

SEO and Big Brands

A potential customer isn’t going to use a search engine to look for “tax consulting”, find Deloitte, then use a shopping cart to buy 100 hours of consulting service. Deloitte’s site is not transactional in nature; there’s isn’t a direct response/action taken from a potential customer browsing the site. So, can Deloitte, and other big brands benefit from SEO, when e-commerce isn’t at stake?

To answer this question, let’s ask another question; why do companies pay for advertisements in magazines, television commercials, radio and other forms of traditional advertising? If you say they do this for “brand recognition” or “brand awareness”, then I would agree with you. A Gatorade commercial during halftime of an NBA game isn’t asking the viewer to pick up the phone and buy 5 cases of Gatorade; however, the commercial is reinforcing a message that they’d like you to associate with its BRAND. So, why is search engine exposure any different?

Big brands have to decide how they want to be perceived; and most do an excellent job of this with their advertisements. For search engines, it’s not much different. Selecting keywords and phrases that they feel best represent their brand, such as “best hydrating sports drink” or, “world’s best tax consulting firm” or “most luxurious sedan” are great examples of how companies may want their  brands to be viewed.

If this is the case, then it’s time to get optimizing and FIRST, determine how it is you’d like your company to be viewed, and where you’d like this search engine exposure coming from.

After all, search engines provide a more exact way to shape your brand’s image…by searching for qualities brands would like to portray! 

Read More Related Posts
SEO Solution for PR Scultping Provides an Alternative to the Rel="nofollow" Tag!
In case you are searching for SEO alternatives for the rel="nofollow" tag to sculpt page rank, at the end of this post there are links and suggestions for an old ...
READ MORE
Traffic Sources, Vistors and Conversion
With all of the marketing jargon about sales funnels, sales cycles, message matching and utilizing enticing value propositions to encourage click throughs and conversions its easy to forget what proceeds ...
READ MORE
You may have heard about website silo architecture or theming your website, but what does it mean? How to Theme and Silo Your Website For those unfamiliar with the jargon or techie ...
READ MORE
Embracing SEO
Search engine optimization also known as SEO embraces multiple facets. Each facet is holistically integral to the collective aggregate that comprises a website. Through a plethora of tactics, techniques, timing ...
READ MORE
Alt Attributes and SEO: This image could be a link for the keyword butterfly
Today, I would like to share a powerful SEO technique (using server side includes SSI and alt attributes) to recapture a website from sagging rankings, orphaned pages, theme diffusion and ...
READ MORE
SEO Rankings and SEO Ranking Factors
Websites do not rank themselves, right? or do they? Or are rankings a by-product of on page SEO and off page citation from other sites with authority? Today we will ...
READ MORE
Finding the Proper Balance of SEO
Finding the proper SEO ratios for content, links and competing pages is critical for determining where each keyword fits in the hierarchy. This correlation between site architecture, URL, title, internal ...
READ MORE
The Practical SEO Guide: Part 2
Taking up where we left off yesterday in the Practical, Tactical SEO Guide Part I, next up in the SEO Guide Series is template selection. Choosing the right template for ...
READ MORE
Synchronizing SEO Metrics
There are various metrics in SEO that contribute to producing aggregate ranking factors that when synchronized properly produce high ranking search engine positions. On page SEO represents 60% of that ...
READ MORE
SEO Method#1 to Produce Keyword Stemming
Often the effectiveness of search engine optimization is predicated by keywords and SEO rankings. Since this is a primary metric for performance, I would like to share a previously guarded ...
READ MORE
Forget No-Follow: Try This PageRank Sculpting SEO Alternative
Alternative Traffic Sources: Diversity and Conversion
What is Website Silo Site Architecture?
Embracing SEO
Using Server Side Includes and Alt Attributes for
SEO Rankings and SEO Ranking Factors
SEO Ratios for Content, Links and Competing Pages
The Practical SEO Guide: Part 2
Synchronizing SEO Metrics
SEO Rankings and How to Create Them

About Jeffrey_Smith

In 2006, Jeffrey Smith founded SEO Design Solutions (An SEO Provider who now develops SEO Software for WordPress).

Jeffrey has actively been involved in internet marketing since 1995 and brings a wealth of collective experiences and marketing strategies to increase rankings, revenue and reach.

2 thoughts on “SEO and Big Brands…Do they ALL need it?
  1. Hi I have one question that .edu blog commenting really help on SEO. I have been doing offpage activities for different clients, I am trying to get link from .edu domain, so they can help us for search engine rank?

Comments are closed.