in Search Engine Optimization by Jeffrey_Smith

The SEO Wiki EffectThere are multiple applications for SEO, one use of search engine optimization is to bring dormant content to the forefront to increase the value of engagement for your online property.

Depending on the tactic / framework of your business model determining if you need a micro-site / niche site, e-commerce platform / e-commerce site, portal, or social model based on user generated content or determines the method you implement to optimize each type of website.

I particularly enjoy developing authority sites. Although creating unique content is no easy task, the rewards are immense in contrast for the inherent ranking power authority sites have the ability to generate.

Sustaining relevance across multiple topics requires perpetual motion. Consider the base of your website as having a finite base, then based on the co-occurrence of the keywords and topics covered collectively in the entire site as your digital fingerprint.

Each time you add a page, the ranking factors shift, the relevance of prior information is impacted and eventually the context either gains momentum and cements itself to other similar semantic clusters and increases the term weight for a particular topic or diminishes it by diffusing your websites theme.

What is the deciding factor on which terms are considered topical and which are irrelevant?

1)      The volume of content on a topic.

2)      The internal link structure (does it support the pages with a corresponding link graph? Or is it considered promotional conjecture?)

3)      Citation – how many sites consider the site an authority by linking to it, and what level of authority do the sites linking to it have themselves for the keywords or topic in question?

4) The age of the content – content aged with internal links can rank on its own merit with less inbound links from other sites.

Perfect examples of websites that have stemmed from one topical area and devoured market share across multiple verticals is wikipedia.org. It to this day is a marvel of user generated content (UGC) that has stood the test of time for on page and off page synergy.

Not only is their site architecture based on theming and siloing, but the internal link structure reinforces it with virtual theming by linking in mass from multiple pages to one preferred landing page that best represents that keyword / topic.

If you can apply a mere fraction of this technique to your websites on page factor and then manage to control the off page inbound links to the pages via deep links, then you can also enjoy multiple stemmed rankings based on a contingent of content relevance.

The stronger the website, the less off page factors required to rank for specific or broad match / unintentional keywords. Depending on your business model, the idea of funneling a broad array of traffic to an authority site needs to translate with some sort of actionable takeaway for the readers.

Aside from education (which is the basis of the Wiki), commerce requires a different tact. In either case, you can still integrate elements of a wiki into your website and then either redirect or use virtual theming (internal links in mass) to shift the ranking factor to a particular page to appear as the tip of the iceberg in the search engine result pages as a flagship ranking.

Like many commerce based sites, they want to get right down to the unique selling proposition, call to action and conversion. The last thing you need is to have distractions standing in between consumers and the buy now button. So, using a segment of your website to differentiate promotional and non promotional content (creating the wiki effect) is one way to work around the need to clutter landing pages with unnecessary content.

You can however keep your landing pages clean and pristine, use a noindex tag in the meta data or a noindex, follow (to still pass link flow from page to page) while building the topical relevance up within the educational contingent of your website.

Content management systems (such as a blog) are an ideal method to showcase your writing abilities, but more importantly, each page can become a launching pad for new ideas and a way to incubate quality links.

Keep in mind that the content you write today in 90 days will more than likely have page rank if you (a) link to yourself from relevant page to relevant page (b) attract a sufficient amount of backlinks (3-5 links from other sources per page) or (c) have the page included in primary or secondary navigation.

As a result, that page can be grouped with other topical pages to funnel ranking factor to your non / editorial commerce based content to push it over the tipping point. You can then enjoy (1) ambient rankings for broad match to your educational folders and (2) laser-like targeted traffic to your primary landing pages. Formulas like 200 internal links from other pages using the main anchor text / keyword and 100 quality deep links from other sites is a hard combination to beat.

By mapping out a content development plan (over 9 months) based on solid competitive analysis and keyword research can creating the wiki effect for any site and when monetized pay for itself time and time again. The fact is, the top 10 results in Google are finite, search behavior dictates that they are the most important to new visitors searching for information, products and services.

As such, search behavior will not shift into encompassing the top 20 or top 30 results in the same light as the top 10 anytime soon. Having said that, by building quality content for your website is one priceless tactic that acts as a blanket insurance policy for maintaining topical relevance in virtually any industry on the web. So, what are you waiting for, Wiki your website to see viable increases in rankings. 

Read More Related Posts
How to Implement GEO-Targeting and Local Search
Too often you hear about horror stories of people trusting the wrong SEO companies only to fall flat in the search engine result pages. To avoid this, there are a ...
READ MORE
Usability Solutions to SEO Challenges
A couple days ago Jeffrey Smith of SEO Design Solutions asked me to look at a client's eCommerce site to help solve an interesting problem. The site offered an popular ...
READ MORE
Don't Take Chances with Keywords
Diversifying your keyword portfolio is imperative for any SEO campaign. How many successful business models are vested in one client or only target one type of potential client for their ...
READ MORE
If you understand the psychology of supply and demand, search engine positioning and more importantly what consumers want, you can devour entire markets as a result of superior SEO and ...
READ MORE
There is no substitute for doing things right the first time.
The thing to keep in mind about SEO is that it is scalable and depending on (a) your website and if it was constructed initially with SEO in mind (b) ...
READ MORE
Niche Sites and SEO, Do They Still Work?
After experimenting with a few brand new keyword specific niche sites as personal SEO project for the past 90 days, the question came up, does a site really need backlinks ...
READ MORE
Infographic: How Profitable is Google?
Here are a few tantalizing tidbits of trivia for visual types who enjoy contrast and comparison courtesy of BusinessMba.org called Google: Behind the Numbers. Aside from the glaring monetization prowess of ...
READ MORE
SEO Marketing, Authority and Scalability
From the perspective of SEO, each domain requires a different type of tact, depending on where it is in the cycle of developing authority. However, SEO is only one channel ...
READ MORE
Rankings Slip? Assess Metrics to Minimize SERP Volatility
If you closely monitor your SEO rankings, from time to time a ripple enters the SERP’s (search engine result pages) and shakes things up a bit in the index. You ...
READ MORE
WordPress SEO Tips: Overcoming Wildcard Categories
The process of SEO frequently requires that you conduct periodic sweeps of the various platforms that make a website operational and either contribute to or impede search engine rankings. Sweeps like ...
READ MORE
SEO Only Works If You Do It Right!
Usability Solutions to SEO Challenges
SEO Keywords: Use Diversity to Avoid Dependency
Search Engine Positioning: Consumers, Supply and Demand
SEO Expertise is Worth it
Niche Sites and SEO, Do They Still Work?
Infographic: How Profitable is Google?
SEO Marketing: Social Structure and Scalability
My Rankings Fell: Dealing with a Slip in
WordPress SEO Tips: Permalinks, Categories and Duplicate Content

About Jeffrey_Smith

In 2006, Jeffrey Smith founded SEO Design Solutions (An SEO Provider who now develops SEO Software for WordPress).

Jeffrey has actively been involved in internet marketing since 1995 and brings a wealth of collective experiences and marketing strategies to increase rankings, revenue and reach.

5 thoughts on “How to Create The SEO Wiki Effect
  1. Excellent post. I have been using your techniques for almost 1.5 years now. They work great and are free. This is another terrific tactic. Thanks a bunch

  2. noname says:

    Very usefull and it works. Simple but functional… great post.

  3. SEO India says:

    Great blog… it’s really interesting and I really enjoyed it…

Comments are closed.