Have you ever hit a dead end when it comes to looking for the most search keywords in Google?
For those of use involved in SEO or online marketing, we understand that not all keywords convert. So, finding the most searched keywords for your business is pivotal to popularity or poverty for driving relevant traffic to your site.
Instead of making the issue more complex, why not just take Google’s lead, particularly since hearing it right from the source versus having strained or filtered information from keyword research tools, which can leave your optimization efforts barking up the wrong tree.
For those of us that insist on doing things the hard way, sure you could still spend hours sifting through multiple sources to find keywords with promise, but I assure you Google has made it so easy, that with no puns intended that “even a caveman could do it”.
Are you aware that Google provides related searches to assist you in finding the most relevant result. From the standpoint of the user it this is ok, but from the standpoint of a company seeking additional methods to position themselves to an entire demographic or psychographic profile, what better tool than Google to lay it out for you at the bottom of every search.
Even if you did use traditional keyword research methods, putting together a profile on your target user still requires subjective research, which inherently could be flawed or based on partial information.
This alternative method we suggest, only takes a few minutes and then you can take the most searched related phrases back into traditional keyword research tools to truly master your niche and find keyword gold.
Keywords that appear as related searches have already toggled a filter and been promoted to that position as a result of search volume. Just because those keywords may not show up on traditional keyword research tools, does not mean they are not worthy targets for consideration.
Just consider, what percentage of searchers either (1) scroll to the bottom of the page and then scroll up to skim for relevant results (2) what percentage of individuals scroll from top to bottom then go to page two and view the related searches or (3) how many users just conveniently click a related search to investigate the link? Only the search engines analytics can tell, however the point is that these searches are hinged on queries with high search volume to begin with and are essentially low hanging fruit for organic optimization.
What is even better, is that many of the key phrases are readily available with a stint of SEO as many of the phrases are in fact under the radar. This is great since they are not typically targeted, the competition has not beat you to the punch.
Add the fact that they are showing up at the bottom of a highly searched phrase, and you can essentially factor it as free advertising courtesy of Google for all of those searches that go beyond the top 10, since they are conveniently located there for thousands of semantically grouped phrases.
1. Perform a search using a broad match phrase, in this example I used web marketing, scroll to the bottom of the page and look at the related searches which are conveniently linked.
2. Write them down, check the competition in exact match “using quotes” with the keyword in a Google search. If it is under 50K, then create some content and start building relevant links.
Example: I searched for Web Marketing
Related Searches Returned:
- web marketing source
- internet marketing
- online marketing
- website marketing
- search engine marketing
- search engine optimization
These are definitely a bit on the competitive side for most, but at least you see how Google is grouping these industries as one category “Web Marketing”.
So, let’s try another less competitive phrase to find another example.
I searched for: Most Searched
Related Searched Returned:
- most searched celebrities
- most searched keywords
- top searches
- ebay most searched items
The idea here is, allow Google to tell you which trends are in the making today. Setting up a section of your site or blog to capitalize on the fact that related searches are integrated along with Universal search.
In less than an hour, you could potentially cross reference an entire niche and have the most searched phrases at your disposal, what you do with that information is up to you.
In closing, here are a few additional topically related posts:
- Optimizing your site for the most searched keywords – condensed version.
- Optimizing the most searched keywords to target your niche – complete version.