in SEO by Jeffrey_Smith

The thing about SEO that remains the same is its always changing. In the past few weeks I have noted everything from local search results popping up without adding and local keyword modifiers (which imply GEO targeted IP mapping), site wide links in normal SERP results under specific listings, tag pages from authority sites skewing competitive search phrases and a number of other UNIQUE patterns in the search engine result pages.
What does this imply? That Google is testing new formats to roll into the next batch of updates. Last year over 400 updates were administered to the SERP recipe alone. During that time it is normal to see a lapse of cached data from weeks or months prior displayed without having a back in 72 hours sign is displayed (just so you can still search and retrieve documents).

All the while, the engineers are testing new patterns in specific data centers to see if they play well with previous settings. If the user experience is tainted, then it is almost as if someone hits a reset button and the results tend to normalize over a few days with some semblance of the past and the present rankings fusing in a more formal capacity.

At this point, it is too early to tell what the hybrid effect will produce, however, if I had to speculate right now, I would say that the subtle relationships with the least common denominator are making their way to the forefront. In essence, a website with a solid base / theme will be able to rank for a broader range of variations without having to build links to gain outward SERP expression. Just think of it as them getting a new microscope that can see deeper into the matrix than ever before.

For example, by analyzing a number of long-tail traffic patterns as of late and taking the fact that Google has just adding a plethora of “more descriptive suggestions” to their related search or suggested searches. The nuances that are predominant at present are all about finesse and the elements of a refined search.

In other words, pages that ranked for very specific arrays using a component of the term frequency aspect of the algorithm now being given a larger broadcast range. In other words, if you expand the parameters of what is considered relevant and then give a less represented term the ability to rank higher as a result of co-occurrence, you would have this effect.

So, now, instead of your main page ranking for something like SEO rates, if you have another page in your website that ranks for SEO consulting and someone type a search in Google for “SEO Consulting Rates”, the cells of the search parameter are extended to include both pages and essentially “borrow certain elements” or “ranking factors” from one page to augment and lend itself to another. So, even if the word consulting only appears  sparsely on the rates page, that is enough to be considered a broad match, but specific enough to award the secondary page as sufficient as a relevant search result for singular value decomposition.

With these parameters extending “hypothetically” that would account for all of the anomalies of the search engine result pages. Consider it a matter of sensitivity and with the scope of Google’s ability to parse even further into the top ranking documents, less co-occurrence could toggle a relevant result.

In other words, pages could share their ranking factor making it easier to rank for related queries within the space of your entire site, this could be dubbed “chameleon rank” in theory, but let’s just see what transpires in the next few weeks before stepping out on a limb.

Just consider it a bigger microscope to mix and match keyword DNA for Google in their never ending quest to take semantic search to the next level which borders artificial intelligence. As if its not already hard enough to keep up, whenever they introduce a new twist, its back to the drawing board to look for patterns, similarities amongst search patterns or heuristic conclusions to base an assessment.

Stay tuned for more SEO tips, tactics and techniques from SEO Design Solutions…. 

Read More Related Posts
How to Implement GEO-Targeting and Local Search
Too often you hear about horror stories of people trusting the wrong SEO companies only to fall flat in the search engine result pages. To avoid this, there are a ...
PPC Landing Pages or Natural / Organic SEO Landing Pages?
If you ever wanted to make your organic preferred landing pages rank like PPC Landing Pages, this tutorial is for you. If you understand the implication of this invaluable, long-term SEO ...
SEO Tips to Step Over Competitors
Contained in this post are practical SEO Tips to step over complacent competitors by targeting the least common denominator with SEO. This, in turn, churns lackluster contenders off the page ...
Duplicate Content and SEO
With SEO, sometimes you hear about duplicate content and duplicate content issues.  These “issues” are real and unless corrected, it is like splitting hairs and losing a large percentage of ...
Getting the Wrong Traffic? Pass it On...
Being a strong middle man is crucial to your return on Search Engine Optimization. Before embarking on an all out SEO blitz, it’s important to take a step ...
SEO Videos: How to Discover Competitors SEO Strategies
Have you ever wanted to assess, discover or reveal your competitors most coveted SEO metrics? What if you could reveal the infrastructure behind their site architecture, traffic levels per keyword, ...
The Inevitable Cycle
Do you understand the correlation of cause and effect, supply and demand and the psychology of desire and fulfillment? While most struggling to make money online may not, those who ...
Less than Obvious Uncommon SEO Metrics
Have you ever wondered about the not so obvious SEO metrics that leave you scratching your head trying to figure out how someone managed to acquire a one box (site ...
Where is My Homepage in the SERPs?
Many of you may have noticed your homepage disappearing for certain keywords or rankings in search engines only to be replaced by an internal “more relevant” internal page. While this ...
Google PageRank Update
On the heels of the Panda 2.2 a document classifier (digital quality rater) machine learning algorithm, Google unleashed a long-overdue PageRank update to shake up the web as we know ...
SEO Only Works If You Do It Right!
PPC Landing Pages or SEO Landing Pages?
SEO Tips to Step Over Competitors
Duplicate Content and SEO
SEO and Referrals
SEO Videos: How to Discover Competitors SEO Strategies
How to Make Money Online:Give People What They
Implementing Uncommon SEO Metrics
Homepage Replaced by Internal Page in Google SERPs
Google Updates PageRank on the Heels of Panda

About Jeffrey_Smith

In 2006, Jeffrey Smith founded SEO Design Solutions (An SEO Provider who now develops SEO Software for WordPress).

Jeffrey has actively been involved in internet marketing since 1995 and brings a wealth of collective experiences and marketing strategies to increase rankings, revenue and reach.

5 thoughts on “New Changes on the SEO Horizon
  1. Don says:

    Love your stuff as always.

    Really well nuanced. The sign of a master at work.

    Please Keep it Coming.

  2. kev grant says:

    Hi Jeffrey. some very interesting thoughts, it certainly does look a little strange out there from time to time doesn’t it?

    we have seen a broader range of search terms starting to show up, we’re now getting hits from phrases on the pages that haven’t been optimised for, and as you say “crossovers” from between 2 pages, and in areas that IBLs don’t directly support.

    here we go again.. :)

  3. @Hafid & Don, Thanks, glad you liked the post.


    True my friend, anchor text and backlinks appear to be filtering through a few more metrics.

    Chameleon rank may be official…or we could call it the “transcendental frequency factor”, in either case, all I know is the search results we see right now are transient and I cannot wait for the real Google to please stand up and bring back some order and coherence to the SERPs and stop the live beta tests…

    All the best Kev!

  4. Good day,

    Sorry for intruding here, it is ok to delete this message. I just want to gather some insight. I want to invite you to my seo contest hosted on my blog I am new to blogging and hoping you could share any comments and suggestions. Negative or postive comments are very much welcome. I have facebook link on my blog, please have time to view my profile. As a pay of respect, I already submitted your link to my account.

    Thank you and have a good day.

    Rusty Squire

Comments are closed.