in Search Engine Optimization by Jeffrey_Smith

What does the word Optimization mean to you? Although personally, we may have differing opinions about what the term infers, knowing exactly what it means to search engines is essential for improving your organic website placement.

I have referenced this tip before in our search engine optimization strategy of the week, but it was something I wanted to touch upon again. Latent semantic indexing is a process that determines the way search engines associate words.

Instead of keyword stuffing (adding your keywords numerous times to inflate the importance of your pages) you can simply use alternative terms that describe the same concept and thus strengthen your foothold for all of the related terms that fall under the umbrella.

Understanding how to employ latent semantic indexing from a strategic prospective and using it in conjunction with long-tail search engine optimization, is an invaluable tool that provides keyword-rich suggestions for content, descriptions or titles for your website or blog. Essentially within a few minutes time using Google and by adding one character before a keyword, you can strike keyword gold and find a variety of keyword alternatives to enhance your rankings.

For example applying keyword research for the word “optimization” highlights the following associated words in bold. The associated terms discovered through latent semantic indexing in Google based on the seed word optimization were:

analysis
positioning | position
performance | perform
placement
submission | submit
speed
optimizing | optimize

Understanding this you could incorporate them into a sentence and place the sentence strategically on your pages in order to achieve stronger organic rankings for your keywords that you have clearly identified for that page. For example, based on the keywords above one could compile a sentence that would rank well in search engines and augment the term “optimization”. In this example, every keyword is used in some form, but used strategically. This is also a great way to look for terms for your tags when blogging.

Example: In order to optimize the performance of your website or blog’s position in search engines, analysis of the keywords you utilize can tremendously affect search engine placement.

Using this method for developing your content is completely ethical and naturally strengthens the content and word density without resorting to spamming the engines or affecting usability for your visitors.

So what is the magical grapheme symbol we have been discussing? It is the tilde ~.

Place the tilde in front of a keyword / search term in Google then hit return, the words you see bolded in the search results determine other known indexed words that correspond to your keyword for that search engine.

In this case I used the word

~optimization

So, the next time you are looking for alternatives for keywords for Ad Words, Blogs, Tags, Titles, Descriptions or content, Use the tilde before the search term and replacing the word optimization with whatever term you would like. 

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About Jeffrey_Smith

In 2006, Jeffrey Smith founded SEO Design Solutions (An SEO Provider who now develops SEO Software for WordPress).

Jeffrey has actively been involved in internet marketing since 1995 and brings a wealth of collective experiences and marketing strategies to increase rankings, revenue and reach.

41 thoughts on “Semantic Optimization of Keywords for Organic SEO
  1. Gibson Petry says:

    This is really very useful information for anyone.

    gibson petry

  2. DiscoStu says:

    Great tip!! I use other tools to figure out what words are related, but this is straight from the horses mouth :) Does it work the same way for phrases?

  3. The ~ is a great indicator to at least let you know if your keywords are in the ballpark with how Google views related content. I use it frequently, but it is only one piece of the puzzle, but every piece helps.

  4. Savings says:

    Thanks for the article, This is exactly what I want to see from SEO companies,putting together something quiet different and more meaningful.

  5. Casino UK says:

    Very interesting, however I have a question. If you use the tilde on phrases, for example ~blue widgets, you get words related to both “blue” and “widgets”. So are these still seen a relevant terms to the phrase as a whole?

  6. website SEO says:

    Every key word has got an important information in SEO

  7. Ann H says:

    I am getting my websie going and read about the tilde trick. I went to Google Keyword Tool and tried. Did not accept my word with the tilde. Where should I be in Google to do this?

  8. Hi Ann:

    No need to go to the Google keyword tool. Just use the ~ in front of a keyword in the main search box.

    for example ~optimization

    then hit return

  9. Aiko says:

    HI…

    Frankly speaking, i don’t know how to use the ~ tilde symbol… :( Just put it at front of my keyword and… What do you mean by “return” button? If you mean the back button, so it takes me to the original google search box…

  10. Yellow SEO says:

    Relevant latent semantic indexing is very useful in improving Web site optimization Google ranking performance and Search Engine Positioning in the major search engines. Make sure to do a careful Analysis of the keywords placement also when writing SEO content in your web design.

  11. In addition, it is not just keyword placement and variety, it is context within the entire site. This is known as global keyword density, remember search engines read and they will discover the gist of what your site is really about.

    You don’t have to go for broke on every page, but it is important to have several pages on a particular topic to achieve the seal of approval (and raise your relevance score).

  12. At the last the SOLUTION to making copy readable and not full of terrible repetition.
    THANK YOU

  13. Ashish Rawat says:

    Hi,

    I Recently came across your blog through Google and found it to be informative and interesting. Thanks for your all the great information.

    Further, I request you to please send me the more about Semantic Optimization Technique. How can i rank high my web site in Search Engine using Semantic Optimization Technique. I Look forward to your Reply. My e-mail id is [email protected]

    Keep up the great work!!!!!!!!

  14. SEO really helps raise business. The more advertisement or exposure to the company, the more the company will become popular from their products/services.

  15. Thank you for posting this. It is an excellent post.

  16. Hey Jeffrey, just wanted to let you know that I really liked the article and recommended it to my 30 Day Niche Marketing Course subscribers. You’re the Day 10 featured “additional reading”!

  17. No Name says:

    Thanks for this great post…

  18. hm, sorry guys but maybe we are missing something, I have same question as Aiko.

  19. Quite true,

    Keywords are valued differently. Though two terms have the same meaning, they still differ in the number of search volume and competition level. This makes keywords weigh differently and most people don’t know that. But if you know more about seo, you will have the headstart.

  20. I read your blog when I was in Quebec. I bookmarked your site and read your post again when I reached CA after I purchased my new ed online computer. The site is excellent and looks the best in new!

  21. Eunice says:

    It’s true that SEO helps a business grow. Nowadays, if a company does not have a website or an online store, the chance of its success is not much compared to a company with an established online market.

  22. Ralph Mulch says:

    Great article. You made some useful points.

  23. I think the simplest and most efficient is ‘semantic optimization’ of the search term. I do this by using a ‘follow the verb’ model and it seems to return more relevance.

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