in SEO Tips by Jeffrey_Smith

If you own a small-business, and find yourself looking for SEO basics or tips and tactics to rank your website, then here are some pointers to set you in the right direction.

Basic SEO Tips - Learn to Walk Before you Run

Just like you have got to learn to walk before you run, if you understand the various aspects of SEO, then you can combine them at will to produce the necessary degrees of relevance needed to get things moving in the right direction.

Co-Occurrence

All parts of your website should accentuate your relevance. Of the most important are the first occurrence of a keyword in the title, url (www.example.com/buy-trucks-online.html), and the h1 (your main header tag) which signifies what that page is about.

If all three of these parts are support the same keywords (“buy trucks online”),  that is considered high co-occurrence. Other variables for co-occurrence are meta description, inbound links and tags.

Lastly, it ALWAYS helps to have the keywords located within the text on the page.

Start with the right platform

There are a million ways to create a website. Use one that can be tailored easily for ‘out of the box seo’. If you don’t have tens of thousands of dollars to spend on a custom CMS (content management system) solution, then you can always start with an open source CMS.

Three that we recommend to our clients are Drupal, Joomla, and WordPress. Which one is best for you depends on what you are trying to accomplish; are you selling bicycles or attesting the Google Monopoly?  Aaron Winborn wrote a great article that details the differences titled:  Drupal, WordPress, or Joomla? (A Trick Question).

Link to other pages within your website

Linking your pages together (also known as internal linking) is an important part of having a website. Look at it this way, if Google or the other search engines gets stuck at any one page, they will go away. The less Google comes around, the less they care about you. When Google does care about your site, there is a slim chance that it will come up in the search engine results pages. Simply put: Link Often.

Contact Other Professionals in your field

Use the social relationship in your professional networks to ask for links to your website. Google also likes it when you receive links from important websites around your geographic area (E.g. SEO Design Solutions is located in Chicago, so it would make sense to receive a link from the Chicago Tribune). When you ask for the link, prefer the link to use the keywords you want to rank for E.g. SEO Company in Chicago, etc.

Write for Quality

The best way to create a buzz around your website is to offer value to others. A great way to determine that is to ask the question, How do I better the lives of others? More value to readers, more value to Google.

Because Google is after all, just one type of visitor. 

Read More Related Posts
Can SEO Keep Up with Constant Change?
Question: What happens when the relevance set changes and metrics used to score and collect data are dismissed? Answer: The pages that were ranked based on those metrics in a ...
READ MORE
Finding the Right SEO Company for the Best SEO Services
Search engine optimization otherwise known as SEO, is comprised of multiple disciplines. Each has its roots in improving a websites performance by streamlining facets ranging from site and information architecture, ...
READ MORE
SEO Ultimate Version 0.8 Now Features a "File Editor" Module
SEO Design Solutions is pleased to announce another release / module for the SEO Ultimate All-in-One SEO Plugin. SEO Ultimate 0.8 includes two new features: robots.txt editing and htaccess editing, ...
READ MORE
Screen Capture from SEM Rush
Let’s face it, there are only 2 kinds of rankings for SEO, (1) the ones you meant to do on purpose and (2) the rankings that appeared unintentionally that still ...
READ MORE
Are You Too Hungry for Backlinks and Look Past On Page SEO?
Don't let the craving for links from other websites sabotage your SEO campaign. Make no mistake that backlinks (links from other sites) are great for producing rankings, but if you inflate ...
READ MORE
The Tireless Quest to Reach the Top
Who said rankings always make sense. Sometimes the SEO signals, relevance and tip of the iceberg analysis just doesn't add up. No matter how many times you have seen or used ...
READ MORE
SEO Ultimate Allows You to Optimize and "Mass Edit" Pages and Post Titles
The ultimate SEO suite for WordPress has just been upgraded with a powerful mass-editor for the <title> tags of posts and pages. SEO Ultimate's already-powerful Title Rewriter module has been revamped ...
READ MORE
Niche Site or Authority Site?
After deciding which type of website to make (an authority site or niche site) determines which SEO approach you unleash on your competition. This scope and search engine optimization method depends ...
READ MORE
8 Factors for SEO Rankings
The following bullet points are a consolidation of a few of the Top SEO Ranking Factors that authority sites use to dominate search engine results daily. Understanding Internal Link Anchor Text ...
READ MORE
Link Optimization and Optimal Link Architecture
The value of creating optimal internal link architecture to define your preferred destination/landing pages to search engines is priceless for SEO. How you link to yourself from page to page matters, ...
READ MORE
Can SEO Keep Up with Constant Change?
Finding the Right SEO Company for the Best
SEO Ultimate 0.8 Released!
How to Use SEMRush to Monetize Click Through
Are You Link Hungry?
SEO Rankings, Trust and Relevance Signals
SEO Ultimate WordPress SEO Plugin Version 1.1 Released
Which Type of Website Should I Make?
8 SEO Ranking Factors
Link Optimization and Creating Optimal Link Architecture

About Jeffrey_Smith

In 2006, Jeffrey Smith founded SEO Design Solutions (An SEO Provider who now develops SEO Software for WordPress).

Jeffrey has actively been involved in internet marketing since 1995 and brings a wealth of collective experiences and marketing strategies to increase rankings, revenue and reach.

2 thoughts on “SEO Basics for Beginners
  1. chandan says:

    I always like to listen about new SEO and link building ideas, well you have mentioned some nice point here on SEO. All are some important point on SEO.

  2. çeviri says:

    that is the basic building blocks of a good SEO. in my in my opinion, Write for Quality the most important issues. thanks sharing.

Comments are closed.