in SEO by Jeffrey_Smith

Search engines have savvy algorithms programmed to parse millions of documents, links, apply weighting measurements to assess relevance, content popularity, trust and dozens of other holistic metrics in an instant.

As a result, they can determine which pages are characteristic of content in demand or documents with spikes in user engagement.

Just like a clique in high school, the popular websites and pages get more attention from the public at large. Consider search engines like a social barometer that determine just how hot a topic is based on the metrics of supply and demand.

Taken a step further, consider that if “community” and “exposure” are the scope of saturation and popularity, citation or “mentions, links, references” are a critical component to validate demand.

Information retrieval experts who program the algorithms know that by serving up quality content to satiates the masses solidifies the market position and utility of search engine’s like by-product of form, habit and function.

This dependency makes search engines a critical hub for seekers (who use them) when the need arises to quickly locate a useful website, product or service.

Each keyword rises and falls within the index at its own unique rate. The importance of SEO, meaning diversifying anchor text, link styles (internal, external, permanent, transient, topical, deep, etc.) and SEO link diversity depends on the sustainability of the objective.

Optimizing competitive keywords is a ruthless endeavor, however, of all the off page SEO techniques, varying link and anchor text diversity in addition to deep links (linking to a specific page with a specific consistency of keywords) is the most effective combination for achieving enhanced search engine visibility.

For example, using article marketing (to provide deep links to posts or subordinate content pages) to lock down rankings during the lull is a common, yet effective strategy. To define the algorithmic ranking cycle, just envision search engine popularity like a sine wave.

When a page is first created it has a spike in link flow (like the collective sum of content tries to bubble up through the new post) and cement its place in the hierarchy.

Then after a few weeks, new pages enter the index and start vying for that ranking position (and the page can dip below the relevance threshold) as the index either makes room (by pushing someone out of the way) and giving the spot to the new entry.

If the original site pushes back with its inherent authority (as a result of buoyancy), it will be easier to add a few links, additional content on the topic (to increase global term weights within the site) as well as lock in a top ranking or an ascending trajectory for that keyword.

This is the time where you can determine based on the hang time a new pages gets, just how difficult it will be to lock it in later.

Managing buoyancy is the basis of SEO rankings, the less complex you make it and the more you nurture each page, sub folder or semantic segment, the less time is required to break lose from a ranking plateau.

The ranking plateau implies a  page stuck in the 40’s, 50’s or beyond for a specific keyword. By adding layers of optimization, you can break the ranking lose and get it to rise if you appease the on page and off page factors.

Vacillation is natural for rankings, but it is better to have more horsepower percolating under the hood (in the sites collective relevance blueprint and link profile) to exceed the thresholds opposing it from rising to the top.

Finding and exceeding that tipping point depends on a variety of factors; however, it is the fundamental aspects such as (a) the age of the site (b) the volume of content on the RANKING topic (c) the trust, type and consistency of the off page factors pointing at that page and how (optimal) the off page factors are for sculpting the degree of popularity and importance the page has for the selected topic.

Without giving away too much, the value of link diversity, anchor text diversity and management of the discovery cycle for adding relevant content and links is what differentiates amateur SEO’s from genuine SEO Professionals.

Aspects of tactful administration, superb timing and understanding the relevance time-table for content and link development determine what reaction your optimization efforts yield in search engines.

In closing, the tip is (a) to use more than one keyword in anchor text to deep link to a page (b) add links over time (c) make sure you are consistent with the on page content meta title and description as well as (d) align off page links with internal links that also reference the page in question. 

Read More Related Posts
Transferring Latent Ranking Factors
This vitally simple SEO tip allows you to harness legacy pages to augment present-tense SEO efforts. When stale pages plateau, then simply put them to work by transferring that authority ...
READ MORE
Website Authority: Short Term Gain or Long Term Growth?
Is your online marketing strategy based on long-term growth or is your website merely ranking on vapors? Developing true website authority supersedes short-term quick fixes and processes and since SEO ...
READ MORE
SEO Ultimate 1.0 Released From SEO Design Solutions
The tenth major release to the ultimate WordPress SEO suite, SEO Ultimate 1.0 upgrades the Canonicalizer module with a new, exclusive feature labeled "Redirect requests for nonexistent pagination." This seemingly-simple setting ...
READ MORE
SEO Best Practices: Search Engine Marketing & Promotion
Rather than make this an SEO how-to manual, we chose to provide a "big picture" view of which steps are critical for launching a successful website in today's ...
READ MORE
The primary reason why people use search engines is to find answers.  Therefore, your websites success depends on whether or not you fully understand the questions people are searching for ...
READ MORE
Organic SEO and The Cycles of Growth
If you plan the cycles of SEO properly, there is no reason to battle with your competition for keywords or market share. Instead, rankings and their corresponding search engine results ...
READ MORE
Finding the Right SEO Company for the Best SEO Services
Search engine optimization otherwise known as SEO, is comprised of multiple disciplines. Each has its roots in improving a websites performance by streamlining facets ranging from site and information architecture, ...
READ MORE
SEO is Never One and Done!
There is a reason why SEO is never one and done as a practical internet marketing strategy. It takes months to develop the right signals over time for competitive markets. ...
READ MORE
Is Your Sales Funnel Informational, Navigational or Transactional?
Which would you rather emphasize (1) reacting to the effects of the competition or (2) implementing SEO and SEM tactics based on causation that cater to the psychology of search? ...
READ MORE
Are You Too Hungry for Backlinks and Look Past On Page SEO?
Don't let the craving for links from other websites sabotage your SEO campaign. Make no mistake that backlinks (links from other sites) are great for producing rankings, but if you inflate ...
READ MORE
SEO Tips to Transfer Latent Ranking Factors
Website Authority: Short Term Gain or Long Term
SEO Ultimate WordPress SEO Plugin Version 1.0 Released
SEO Best Practices: Search Engine Marketing & Promotion
3 Painful Keyword Research Pitfalls to Avoid!
Organic SEO and Search Engine Cycles
Finding the Right SEO Company for the Best
SEO is Never One and Done!
Search Engine Traffic and the Sales Funnel
Are You Link Hungry?

About Jeffrey_Smith

In 2006, Jeffrey Smith founded SEO Design Solutions (An SEO Provider who now develops SEO Software for WordPress).

Jeffrey has actively been involved in internet marketing since 1995 and brings a wealth of collective experiences and marketing strategies to increase rankings, revenue and reach.

3 thoughts on “Why SEO Link and IP Diversity Matter
  1. Mallory says:

    Aw, this was a really nice post. Taking a few minutes and actual effort
    to create a superb article… but what can I say… I hesitate a whole
    lot and never manage to get anything done.

Comments are closed.