The difference between trying to rank a new website or stagnant website that lacks topical depth, content, links or trust vs. flinging keywords effortlessly to page one within ten minutes (using a domain with age, trust and authority) is a game-changing metric.
The only difference between a website that can get ranked in 10 minutes instead of 10 months for a competitive keyword is a website with domain authority. Authority is the objective of SEO, not dependency on backlinks from other websites or other metrics to augment rankings.
When approaching a market initially, it’s rather common to fall into the perspective of calculating how many pages, how many links and how long will it take to get ranked for keywords.
The usual exercise of (1) performing keyword research (2) building-out landing pages that correspond to those keywords and (3) launching self-sufficient websites with the keyword targets built into the site architecture; all that remains is scaling the amount of content needed to cross the tipping point and fuel those pages with backlinks.
Regarding the point (3) above, you can easily implement a CMS (content management system) in a sub folder or sub domain to build enough on page relevance to topple the barrier to entry and tip the scale of relevance in your favor.
For example, to rank for one keyword, you may have to build 30 supporting pages; the added benefit means that once the pages are indexed and feed each other through links or acquire inbound links, your website can rank for all the content on those pages, not just the initial key phrase you anticipated.
Taking this a step further (the premise of co-occurrence and creating relevance through semantic or approximate isolation) you can elevate your own website’s authority and “link to yourself” ring-fencing the internal links to catapult rankings for related terms.
If you initially set out with a very specific intention of ranking for an array of keywords, properly siloed those keywords (and their semantic synonyms and related phrases) into the site architecture (by using each node as a post or supporting page), then proceed to provide relevant internal and deep links to each page, an algorithmic metamorphosis occurs.
Due to the tightly woven semantic clusters present in the theme (topical continuity) your website emerges in search engines as an authority site. Another phenomenon you may notice is, even without backlinks, a page can appear in the top 10 results within minutes from publishing a page.
How long such a page stays buoyant depends on the depth of the related nested pages in the website as well as if the post is cyclical (and will roll off the page like a blog) or static.
The point to take away from this is; set your site up properly, give each primary keyword enough nested content to support it and give your website enough time to age (30-60 days), then measure the results.
This is where the organic side of SEO enters the equation, since you are essentially growing the site until it can fend for itself. After the gestation period, then either start building links to your most critical landing pages or use a robust analytics platform (such as pmetrics) to see which keywords are driving the most organic traffic.
Once you identify which keywords are responsible for the surge, if you are using WordPress, you can use tools like this one to split test your landing pages and fine-tune sales and conversions.
Simply rinse and repeat as often as needed or add additional lateral themes to the site (based on related search, synonyms or tangential markets) to capture a broader array of traffic to rank and split test. Over time, keywords that seemed competitive can be conquered with a few blog posts and the authority of your domain.
It’s merely a matter of scale, ranking credit (the buoyant nature of PageRank), trust and time that create this harmonic convergence. Once achieved, your website becomes its own self-perpetuating ranking juggernaut, capable of propelling pages into the top 10 SERPs (search engine result pages) within minutes from hitting publish.