To those of you who thought SEO was easy, its time you had a chance to see what we are up against…
Sure, piece of cake, right?
In case you ever wondered what a search engine algorithm was like, just take a look at some of the proposed information retrieval models that could very well “be the engine” behind your next search.
Just as my fellow optimizers are trying to stay afloat, brilliant advances in search engineering ranging from query expansion, static scoring, query expression, taxonomy edge weights and more are making their debut to throw yet another curve ball at those who would try to breach the barrier to entry of the top 10 results.
Aside from competition (which can be equally as fierce), search engine optimization requires that you observe shifts in algorithms so you can make adjustments or fine tuning on the fly.
Some might say “write good content, build links and be patient”, but we prefer to look under the hood to understand the science behind SEO in addition to adhering to basic principles of search.
We know that relevance plays a part, but to really grasp search engines or search engine optimization, you should dig deeper to scratch below the surface to comprehend some of the fundamental processes involved in document retrieval models if you are ever going to appeal to those same algorithms.
Here is a glimpse of a day in the life of SEO research and in this instance observing how hierarchical document taxonomies, location taxonomies, social media or meta data can re rank documents based on who searches, where they are searching from, which medium is prominent (such as inverted indexes or what degree of relaxation/ variance is present).
A fascinating read courtesy of Sergei Vassilvitskii of Yahoo research.
Here is an excerpt
“Typical examples are local search, in which the user is interested only in geographically proximate results , multifaceted product search, in which product meta data is effective to restrict search along many dimensions , and social search, in which an endorsement by another user may alter the ranking of an object based on the relationship between the user and the endorser.”
The complete PDF is here…
Read More Related Posts
Great news for the SEO industry has been introduced as a new opt in canonical tag attribute was announced by the Official Google Webmaster Central Blog. Sculpting page rank and avoiding ...
With a diverse array of possibilities for consumers to purchase product or services from your website, SEO only represents one attention funnel for driving qualified visitors to your pages. Regardless ...
We know that top 10 rankings are the objective for SEO and top 5 rankings are even more desirable, but have you seen the new array of top 3 results ...
The WordPress SEO plugin from SEO Design Solutions has been upgraded once again. This release adds the unique functionality of tag editing for category archives and Category archives are ...
Creating convergence through topical relevance and links is an extremely powerful SEO technique. In other words, clearly delineating a preferred landing page or champion page to represent specific keywords sends ...
Ever wondered how to determine if a search term is a likely target for your SEO? Here are a few tips that will let you test the waters with your ...
What does the word Optimization mean to you? Although personally, we may have differing opinions about what the term infers, knowing exactly what it means to search engines is ...
Have you ever hit a dead end when it comes to looking for the most search keywords in Google? For those of use involved in SEO or online marketing, we understand ...
Each keyword online has a tipping point from the standpoint of SEO. If you identify what that tipping point is, you can replicate or surpass it to acquire a top ...
Knowing how to find what you are looking for is the underlying premise of SEO. Link building requires diversity, but not all links are created equal; which leads to the ...
New Tag Minimizes Canonical URL’s
SEO, Marketing and Other Metrics that Matter
Are Top 3 Rankings The New Top 10
SEO Ultimate WordPress SEO Plugin Version 1.9 Released
SEO Tips to Create a Champion Page
How to Evaluate Competitive Keywords for SEO!
Semantic Optimization of Keywords for Organic SEO
Using Related Search to Find Google’s Most Searched
What is the SEO Tipping Point?
Link Building Tips to Find Directories