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Hi and thank you for this great information in fact you whole site is excellent!
I have a question about the naming of a subdirectory to hold a WP blog instead of the root.
We have an eCommerce cart in the root and are adding a WP blog in a subdirectory on the same topic.
Would you just name the subdirectory “blog” or something else?
Many thanks
Hi Dave:
If you have a broad enough category (for the blog) then you could name it something keyword rich (like shopping, deals) or whatever keyword would be ideal to add weight to the pages. Ideally, blogs are great for creating a second tier push for your primary root folder / landing pages.
You will also have the ability to add categories to the blog as well, so, this type of nesting will already make those pages weaker, so you could just use a general “keyword-rich” blog title instead of “blog”, then instead of using %category% %postname% you could just use %postname% in Settings> Permalinks to keep the URL hops to a minimum while maximizing the SEO value.
By keeping the folders minimal instead of domain.com/blog/category/post and using domain.com/keyword-rich-anchor/post then link to your inidividual products to pass more link flow to them.
Hope this helps.
Hi Jeffrey and thank you!
Just so you know we have a primary 2 keyword phrase for the industry (lets use healthproducts.com for this example).
I read somewhere that it can be considered “too spammy” if you have keywords in the domain, sub-directory, and title of a post.
We have an ecommerce cart in the root, So if we installed a WP-blog in a subdirectory called “health-products” wouldn’t this be a little bit of overkill?
Like this: http://www.healthproducts.com/health-products/save-money-buying-health-products
Where “Save Money Buying Health Products” is the title of the article (blog post)
My question is, if the domain name is an exact match keyword, what would you recommend naming the blog sub-directory?
And, if you do name it with keywords, would it be considered too spammy?
Hope that all makes sense!
Thanks
D
The video is really thorough :) learnt quite a few stuff although i might have to research more still. Thanks for the effort !