Choosing the right SEO company as a potential partner for your business and online success is crucial. One method, much like the “try before you buy” free sample involves getting a free SEO review prior to commencing a formal campaign.
Getting a free SEO website analysis is a great way for you to test the mettle, skill-set and depth of the organization you are evaluating. By receiving an SEO review, it not only allows you to get a feel for who you will be working with, but also allows you to get feedback on their philosophy, but more importantly their approach to search engine optimization.
Depending on the metrics involved, this can be a meticulous and in-depth analysis or topical level review which only assesses at a few of the most important metrics. There are two areas of interest in particular for those seeking SEO services, on page or off page optimization.
On page optimization – deals with things such as site architecture, internal linking (controlling the link flow on a page by optimizing keywords in tandem to the specific focus), meta tag relevance, the content and amount of keywords present on the page as well as the volume of content on a topical subject.
Off page optimization – deals with things such as server compression rates, web page loading time, link popularity and off-site promotion (the things that affect how people find your website). Both are equally important and must be synchronized to produce the most dynamic effect.
If an SEO firm is only referencing meta tag edits, submitting your website to search engines and directory submissions in their SEO review, then run for the hills (those tactics and techniques are dated). SEO has evolved and as a result, many of the so-called techniques that produced results have been nullified and no longer pass value, which makes education and trend analysis crucial in planning the blueprint for any campaign.
Your Campaign Objectives should Embrace:
- Competitive Market Analysis
- Keyword Research
- On Page Evaluation
- Off Page Link Popularity
- Content Management and an SEO Friendly Content Management System
- Ensuring the Programming Platform is SEO Friendly
- Tracking Analytics and Reporting
Various metrics are involved in planning a successful SEO campaign. We tend to think of this as gap analysis which involves a stint of competitive research analysis in tandem with an assessment of which factors are favorable to utilize for moving forward and determining which elements to remove or optimize.
With the recession in full swing and the economic downturn there are two perspectives you can take. When planning your 2009 marketing budget. Sure, business is touch and times are challenging, but those who plan ahead can profit immensely when the pendulum swings the other way.
Taking the time to get in the game and target keywords which can increase your baseline and ambient traffic for your website, particularly when most of the competition cannot afford to capitalize on it is a wise investment for hedging your odds in the future.
Search engine optimization represents one of the most cost-effective forms of advertising available, particularly when compared to traditional push based marketing methods. Remember, search engines deliver opt-in traffic that are already looking for products and services such as your own. This represents and unparalleled conversion for every dollar spent if your value proposition and offer create an affinity to provide a service or solution consumers clearly need.
Keyword benchmarks and rankings are attainable over time, but the competition will never cease, which is why it is important to focus on market share instead of just keywords. Instead of viewing SEO as a one and done process, think of it as a vital necessity for the current business climate.
Just like you wouldn’t take your priceless exotic sports car to a corner mechanic, you shouldn’t make a decision to purchase SEO based on price alone. Like anything, you get what you pay for and using supposed all inclusive SEO services offered at $250 per month should be a red flag for anyone. The fact is, SEO pricing is contingent on the type and amount of work performed, you should only invest in the type of SEO you need (SEO web redesign, SEO copywriting, on page analysis, link building services, etc.), but before you know what that is you should get an expert review.
Until something else arrives that can deliver more qualified traffic than search engines, then embrace the medium and get off the sidelines and into the game with a complementary SEO review today.