in SEO Videos by Jeffrey_Smith

Which is more beneficial for business, SEO or Web 2.0 Internet Marketing?

First, the distinction; SEO is all about making your own web property more visible based on keywords and key phrases a potential consumer may use to find offers, products or services.

On the contrary, web 2.0 is based on the premise of using other websites for positioning or conversion aids by sending visitors to your “money site” or various web properties.

The Pros: SEO instills value and authority to your own online property.

The Cons: Web 2.0 marketing leverages existing traffic inherent within a respective ambient community or authoritative property (but you don’t own the channel).

Even though Twitter, Facebook, Digg, Myspace and others come to mind, the web is local, national and international phenomenon, so there are thousands of sites capable of yielding traffic to your cause.

This type of promotion, typically known as web 2.0 marketing involves using the inherent strength and presence of an online community and its audience and then uses a post, article, video, page or link to pass that traffic along to a preferred destination / landing page.

Depending on if that landing page is a tended property of your own, or if it is being leveraged by you is merely a matter of preference, positioning and market penetration.

A typical web 2.0 campaign looks something like this.

Step 1: Identify the most powerful web properties online.

Tip: Use WWW then look in order of importance

  • www AND share
  • www AND submit articles
  • www AND social bookmark
  • Use Alexa or Dmoz as a benchmark:

Alexa.com is a great way to ascertain the validity and popularity of a potential web property. If it has a low Alexa rank (the lower the better) since 1 is the #1 site online measured by the top 1 million websites. This metric can help you gauge traffic or potential levels of engagement.

Step 2: Compile Your List, Create Accounts and Map out your keywords.

  • Conduct keyword research.
  • Identify lucrative keyword variations based on intent.
  • Create your landing pages (infused with those keywords) but geared toward conversion.
  • Create collateral materials (videos, articles, guest posts, etc.).

Step 3: Promote Your Content (Create a Viral Buzz).

  • Use the top article marketing sites to create the first wave.
  • Follow up with Videos across multiple web aggregators (like www.tubemogul.com ).
  • Send social media to the videos, posts or articles.

All the while all of the aggregate sources have links back to your main web property or properties funneling traffic into your unique selling proposition and conversion funnels.

These funnels could also be affiliate offers which pass that traffic along to yet another step or node of the conversion funnel.

Web 2.0 Pros: Although we are SEO’s at heart, you could see how a company or individual could rinse and repeat this process in any competitive vertical or for any product or service. And since the ranking factor is already inherent from the web 2.0 properties, even if you do not own a website, you could still profit from proper segmentation.

Keep in mind these types of strategies often push the boundaries of the terms of service for most social media sites and / or web properties “if tactless shameless self promotion does not bother you”

It also can be rather tedious to implement without automation to some extent (which only pushes the boundaries of moral turpitude, stature and premise.

Who is to say that one’s content is not worth sharing any less than the next persons (since content is subjective), just keep in mind the underlying value of the product, service, offer or promotion and don’t do anything to abuse the agreed upon standards.

SEO provides a far more conducive method for tracking which metrics are required to overcome a particular barrier to entry or threshold; and once you own that traffic, your own web property becomes an asset, vs. relying on the authority of other sites to perform the heavy lifting.

However if you must, I suggest using the most authoritative properties to (a) capture the most competitive keywords in your vertical (such as a viral video leveraged on multiple properties and communities) or (b) use them to provide tangible link flow back to your web properties and conversion funnels.

Articles have links and those links can impact rankings (or even rank on their own in the right authoritative article marketing site). Videos carry significant weight in the SERPS (search engine result pages) and can appear in the top 10 for multiple tags and related queries.

The best strategy is a synthesis of all things internet marketing such as press releases, articles, white papers, free tools, widgets, plugins, themes, blogs, e-books, video and social media engagement. To look past one for another is short-sighted. It boils down to relevance and choice or which yields the most significant selection of opportunity. 

Read More Related Posts
Sifting Through Organic Search Engine Results
With the mass amount of beta tests executed on search algorithms within the Googleplex, search results can often seem like "mixed-fruit" or a "tossed salad" for business owners trying to ...
READ MORE
SEO and Applied Keyword Research
Keyword are important for search engine optimization (SEO) and search engine marketing (SEM), but the real fact is that key phrases are what provide your website with the ability to ...
READ MORE
Catchy Titles Have Higher Click Through Rates
Do "Catchy Headlines and Snazzy Titles" that use SEO to rank higher increase conversion? It stands to reason that getting the attention of the reader can make the difference between ...
READ MORE
Shopping for SEO Companies
When you are searching for SEO companies to assist you in achieving better rankings for your Web site, make sure you do your due diligence as far as comparison shopping. ...
READ MORE
What constitutes the birth of one industry is oftentimes the death of another. With all of the internet buzz words flying around these days like Seo Web Design, Web 2.0, ...
READ MORE
Watch the Video About Surfing Above
Below is a sneak peak of the keyword decisions screen for Domain Web Studio 2.5 prior to the DWS 3.0 update. For the past few weeks I've been working with Matt ...
READ MORE
User Generated Content
For the implementation of SEO, Search engines like themed, structured topical data with a logical and intuitive navigation and site architecture. The downside many webmasters face is not having enough ...
READ MORE
How to Double Up on Traffic and Conversions
Where you rank matters! And whether or not your listing is above the fold in natural search results or on page two or beyond impacts the click through rate. The ...
READ MORE
Crossing the Keyword/Content/Link Threshold of Relevance
Each keyword online has a tipping point from the standpoint of SEO. If you identify what that tipping point is, you can replicate or surpass it to acquire a top ...
READ MORE
10 SuperCharged Search Engine Optimization Tips
The underpinnings of SEO are seldom shared in such depth and while there are hundreds of blogs scratching the surface on search engine optimization, today’s post reveals the depths of ...
READ MORE
SEO and Google Search Engine Result Pages
SEO and Applied Keyword Research
Catchy Titles Have Higher Click Through Rates
Shopping for SEO Companies
SEO Technology?, Web 2.0?, Seo Web Design? What’s
DWS 2.5 Update: Introducing the New Keyword Decisions
SEO and (UGC) User Generated Content
How to Double Up on Traffic and Conversions
What is the SEO Tipping Point?
10 Search Engine Optimization Tips

About Jeffrey_Smith

In 2006, Jeffrey Smith founded SEO Design Solutions (An SEO Provider who now develops SEO Software for WordPress).

Jeffrey has actively been involved in internet marketing since 1995 and brings a wealth of collective experiences and marketing strategies to increase rankings, revenue and reach.

8 thoughts on “SEO or Web 2.0 Internet Marketing?
  1. I liked this post. I use both for my business and for the business of my clients. What I have found is that a blended approach works best.

  2. Hi Anthony:

    I agree…These days you have to diversify your approach.

    I was not suggesting to create a blackhat SEO Link Ring, but rather wanted to highlight a few methods and / or web properties for web 2.0 positioning that have the ability to naturally occupy the SERPs.

    If your approach is one dimensional, then competition can have its way with you (or you are only engaging one channel).

    It’s not always about SEO alone (performing the heavy lifting), positioning (using multiple properties) works equally as well.

  3. Yes, it is best to combine the best from SEO and the best from Web 2.0 to come up with the most effective and efficient web strategy.

  4. Well i don’t know much about internet marketing but what i know is internet marketing is the activity of advertising and selling goods and services online.This type of business is constantly growing in popularity to help millions of people on the internet.

  5. There is no such thing as marketing and conservative, the two do not go hand in hand…

    You either lean into it, or your doormat for your competition who is bolder, faster, smarter with allocating their time to produce repeatable ROI…

  6. Thank you for this post!I will definitely come here more often. I have just created my new, personal blog this time and I really enjoy it. It would be great to share our experience!

Comments are closed.