Rather than thinking of SEO as an afterthought and trying to make good on a bad situation, a savvy webmaster integrates a topic holistically into their website on multiple levels to emphasize relevance through an through.
To conquer competitive verticals using SEO, you need to build topical nodes of relevance from the core of your website. This involves a holistic approach whereby the keywords are not mere extensions of fallacy or a wish list of sorts but rather dedicated regions of the site backed by solid site architecture and internal and external links.
Rescuing languishing of lackluster rankings from common SEO inadequacies is one of the multifaceted responsibilities of a skilled SEO. In specific, acquiring competitive keywords involves synthesizing keyword clusters, content and mirroring a similar core throughout the site architecture that is strategically unified to overcome common barriers to entry.
Each keyword has a tipping point as each keyword cluster builds tangible ranking momentum. The more unique relevant content that features keywords based on the co-occurrence matrix (simply put related keywords found from authoritative sites on the topic) score you extra points for a given cluster of keywords.
Thinking of your website like each page is capable of passing along some specific facet of ranking factor from page to page (like the buddy system); through carefully managing these on page assets, you can elevate select pages as the champion page for each topic.
Over time, once a relevance threshold has been exceeded for a given keyword, key phrase or combination (theme) a website can produce a type of “ranking credit” like having money in the bank, except for in this instance that currency is “pent up ranking factor” that can be applied through expression on other pages within the site.
You should understand when this occurs (to ensure that you are mapping out the progress of each keyword campaign for maximum ROI) as well as what the precursors are so you can produce results on Que.
Rather than reaching into a hat and treating keyword research as a veritable wish list, in order to “rise to the top” for competitive keywords, there are specific fundamentals to keep in mind.
- Rambunctiously off-topic or sparsely written topical content. If the conversation is not about your core keywords, then consider using selective indexation (via noindex, follow or noindex, nofollow in the meta tags) to keep the sites’ semantic theme intact.
- Nesting content in frivolous sub folders pushing pages further away from the root folder.
- Lack of sufficient internal links. You have to manage link equity wisely (since competitive keywords may take hundreds or thousands of internal links).
- Lack of sufficient inbound deep links to critical landing pages from other websites (get 10 links or more from other websites to pages that matter).
- Lack of anchor text diversity (don’t use the same anchor text excessively to build links) unless you want to risk an over optimization penalty.
- Proper distribution of link equity; prevent orphaned content (use sitemaps, alt attributes and internal links as well as rss feeds to bolster each pages link profile).
- Gestation time (let the chrysalis occur like a caterpillar to butterfly) don’t expect changes to get indexed and rankings to change overnight.
In addition, titles and meta data should be transformed from a keyword wish list to a keyword specific summary of the contents of THAT PAGE and that page alone. Failure to do so squanders link equity and diffuses the theme of the pages (making them weaker and less capable of ranking for specific shingles (keyword groups).
- Relevant tiered linking based on keyword continuity (cap outbound links per page and make them count).
- The use of separate templates to increase usability, conversion and SEO simultaneously.
- Keeping key content either in the main navigation or closer to the root folder.
- IP Diversity and deep linking from a variety of authoritative sites.
- Frequent content to reinforce your websites topical theme.
The larger a website becomes the more potential there is for it to produce more traffic. However, it must coincide with your objectives for ROI, so, collaborate copy writing with SEO to maximize short term and long term monetization via traffic.
Also keep in mind, the more competitive the keyword, the more content and assistance your pages will need from site architecture, navigation and links in order to secure a stronghold in search engines.