So you’ve heard it several times before…what good is SEO and website traffic if it doesn’t convert. No matter what your conversion objective is (request free quote, buy a product, provide customer information, etc), if a site visitor is not engaged, they will not convert.
Using Incentives to Procure Conversion for Marketing
Although this may sound rather remedial at first, we must break down the most effective and useful ways to engage and motivate site visitors to perform the optimal objective…CONVERSION.
Most individuals assess engagement by the amount of time a visitor spends on a page, or the site as a whole. However, the quantity of time is much less relevant than the outcome of that visit. To increase conversion, one must look past stating benefits, opposed to features.
One must do more than create compelling content that pokes at the needs of a site visitor. One must do more than use phrases such as “The world’s best” or “The most effective” in describing their offerings. So, you’ve probably deduced from the title of this post, that “do more” reference means offering incentives.
The use of incentives is intended to prompt a site visitor to perform a certain behavior, IMMEDIATELY. “The first 100 people to comment on this post will receive a free blender!” Now, I realize that may sound inept, and no, I’m NOT giving you a blender, but the use of incentives towards a conversion objective DOES increase conversion. One must provide a value, a tangible benefit (discounts, premiums, etc) to create an impulsive decision.
Keep in mind, this impulsive decision should not be a stand alone value. The overall offering of the company is still the main value you are providing to this potential customer and it should not be lessened by an incentive that is lacking in value or character. Don’t hesitate to offer a value added incentive to enrich your offer and ultimately progress your site visitors one step closer to becoming loyal customers.
Read More Related Posts
Many people who enlist for SEO
services are thrilled to see that their traffic numbers are higher than ever before. But then they are quickly puzzled to see that their ...
SEO is nice for popularity, but conversion is even better. So, before you go out and start snatching up more keywords than you can shake a stick at, make sure ...READ MORE
Instead of overselling with pressure sales tactics, unleash the impact of "action words" on your landing pages. When writing for the web, remember to infuse your content with a dash ...READ MORE
Achieving performance and conversion has never been easier. Just think about what advertising and marketing must have been like before computers and analytics data. What took months of effort to ...READ MORE
When top level management is looking for a scapegoat to "pin to the wall" about deviating sales conversions for your website, don't blame the SEO guy for merely doing his ...READ MORE
Does your site have click appeal? Let's face it, no amount of SEO matters if you have an unattractive website. So why spend money on PPC or SEO if the ...READ MORE
Instead of fretting over achieving higher rankings in search engines or increasing website traffic, another logic suggests that your energy is better invested by encouraging conversion & reader response with ...READ MORE
SEO, otherwise known as search engine optimization is a practice which involves streamlining the structure, contents and composition of your web pages to include signifying elements that search engines identify ...READ MORE
Today's topic is the difference, advantages and disadvantages of SEO and affiliate marketing mindset. The affiliate mindset is bred as a hybrid of function and opportunity. What lays between them is ...READ MORE
When you are targeting an organic SEO campaign, placing the proper value and emphasis on keywords can mean the difference between your website being an educational resource or a commercial ...READ MORE
I HAVE TRAFFIC… NOW WHAT?
How to Get SEO, Call to Action and
Action Words and Conversion
Advertising & Marketing Fundamentals for Identification, Courtship &
Rankings, Conversions and SEO Accountability
SEO Web Design Using “Click-Appeal”
Encourage Sales Conversion & Reader Response Through a
The Differences Between the SEO and Affiliate Mindset
Target Buyers not Browsers with Keywords