in SEO Web Design by Jeffrey_Smith

Does your site have click appeal? Let’s face it, no amount of SEO matters if you have an unattractive website. So why spend money on PPC or SEO if the content, images and theme of your pages are not designed for conversion and click appeal.
SEO Web Design & Click Appeal by SEO Design Solutions.
Visual coherence is not entirely objective, each person has a unique threshold for when they will exit stage left and bounce if the site is too busy or if your pages “lack visual appeal”.

To take a page from SEO Web Design Basics, let’s cover some of the things known for creating a compelling, yet practical web page.

Keep Colors to a Minimum

If you have more than 6 colors on a page, chances are there is nobody there to view it. Too many colors can visually clash, create user anxiety and distract the visitor from your message.

The last thing you need are complementary protective glasses “issued to viewers on entry” to prevent prolonged eye-strain or possible blindness a result of visiting your site.

Make is Easy for the Reader to “Make Contact”

If you want to be personable, have a face (photo) that visitors can identify with. Don’t hide behind your website like The Wizard of Oz. Have a Visible RSS Feed Icon, Phone Number, IMS Customer Support Link, a Quick-Contact Form or An Old School Call to Action / Phone Number, just in case the viewer wants to “seal the deal” and take you up on your value proposition.

Keep the layout spacious

Use white space and limit the number of lines you use when grouping text or images, if it’s too crowded, you will increase bounce rates from user anxiety.

Online readers skim for relevance. If you display more than 6 lines vertically with paragraphs, it challenges the fovea (the muscles in the eye) to refocus and invoke a motor skill to connect to the message.

To prevent visual disruption, try breaking up the text with a carriage return to encourage and invite the eye to investigate your proposition further. Excessive blocks of text are incessantly begrudging as the commitment to engage your content lays in the balance as readers skim for context.

The moral of the story is, it’s not always the content that decides who stays or goes, design matters! The least you can do is keep over the top elements from upstaging the content as the focal point. In closing, here is an in-depth source for other practical SEO Web Design Tips.
 

Read More Related Posts
How to Get SEO, Call to Action and Conversion on the Same Page!
SEO is nice for popularity, but conversion is even better. So, before you go out and start snatching up more keywords than you can shake a stick at, make sure ...
READ MORE
SEO or Design, Which is More Important?
As an SEO company, we have the opportunity review dozens of websites a week as candidates for search engine optimization. The bottom line is, unless you want visitors to have ...
READ MORE
What is Superior SEO Web Design?
What's the use of having a website, if no one can find it? SEO web design is more than just a buzzword; it means that your website is optimized by ...
READ MORE
SEO Web Design the Basics
It takes more than wishful thinking in order to land one of your pages in the top 10 of Google, but once you understand the criteria of what is involved, ...
READ MORE
Website optimization is more than just a passing fad, it is the new fulcrum that determines if an online business ranks or tanks in today's hyper-competitive online environment. Gone are ...
READ MORE
Using Video to Close Prospects
This blog post tops off my four-part “Now What?” series that has covered three critical components to sales conversions after SEO and increased traffic trends have been achieved: Call-to-action, sleek ...
READ MORE
What is Your Click Style?
It's no secret that with SEO it's all about getting the click! Similarly, there is no doubt that positioning is the first step in monetization and conversion. If there is no ...
READ MORE
SEO, Images and Alt Text
Today I would like to share an invaluable SEO web design technique to refine the focus of your pages using images and alt attributes for create relevance for SEO. Sculpting the ...
READ MORE
SEO Web Design Tips
Leaving no stone unturned is the nature of SEO, sometimes, you need to go back and look for opportunities to republish useful information for those who may have missed it ...
READ MORE
How many of you are still using frames on your websites and want to rank competitively for keywords with high search volume? (slumping in seat as hand raises) I hate ...
READ MORE
How to Get SEO, Call to Action and
SEO or Design, Which is More Important?
What is Superior SEO Web Design?
SEO Web Design the Basics
Website Optimization Services
I Read Three Other Blog Posts….Now What?
What is Your Click Style?
SEO Web Design, Harnessing the Power of Alt
SEO Web Design Tips
SEO Web Design – Why Frames and SEO

About Jeffrey_Smith

In 2006, Jeffrey Smith founded SEO Design Solutions (An SEO Provider who now develops SEO Software for WordPress).

Jeffrey has actively been involved in internet marketing since 1995 and brings a wealth of collective experiences and marketing strategies to increase rankings, revenue and reach.

8 thoughts on “SEO Web Design Using “Click-Appeal”
  1. Amaan Goyal says:

    The visual appeal of a website is same as the packaging of a product, how often people would buy something that is not attractive on their buying list. the bottomline is along with visual impact, it should be good enough with its content as well.

  2. Agreed Amaan:

    Hence Emotional Click Triggers Come into Play…

  3. neil says:

    good simple yet effective points for web designers to follow

  4. Danel R. Lehrman says:

    These are valid points, simply because people take just a few seconds to decide weather to stay or leave. Engaging people is the point and the longer they stay the better. So finding the right combo is essential.

  5. Danny:

    Absolutely, the 3 second rule is always in effect in the back of the subconscious mind.

    Your either in or your out in most cases (when it comes to staying of leaving a page), so you have to think beyond “what you want” and think more about “what USERS want” from your web page.

    Neil:

    Google is the epitome of simplicity from a standpoint of usability, their frictionless layout and design is adored by billions of impressions. In a nutshell, simple and to the point works.

Comments are closed.