When top level management is looking for a scapegoat to “pin to the wall” about deviating sales conversions for your website, don’t blame the SEO guy for merely doing his job.
What the F@$k? Who's at Fault Here?
SEO’s purpose is to deliver traffic – if a new visitor bounces because the page lacked congruence, focus or a strong call to action or action words, then call it what it is (a lack of conversion rate optimization). This is the real reason why most landing pages fail.
For those of you itching to jump into the mix, this post from the past amply named >>> Don’t Blame the SEO <<< summarizes the pitfalls of looking in the wrong place for the right solution. Despite wishful thinking, landing page optimization and conversion rate optimization are each respectively their own animal, which must be tamed prior to reaping ROI consistently.
Why Rankings and Conversions are Unique
Just like you can lead a horse to water and can’t make them drink. Sure, you implement SEO and drive 1000 visitors to a squeeze page or landing page only to have 999 leave. The medium is not infallible. The moral of the story is, make sure you have something worth ranking, before you engage the SEO process, and furthermore, don’t be afraid to change the creative, graphics or layout to split test to “beat the control”, e.g. “find the best combination” to declare an undisputed champion page variation that converts in double digits.
Search share for how consumers find a page is dwindling, this means that conversion cues, relevance, cultivating trust signals and SEO web design must all work together in a cohesive manor in order to create (1) a splendid user experience and (2) translate into sales.
Here are a few additional resources on the topic:
And last but not least, a link again to the post that inspired this brief sprite of an idea – Don’t Blame the SEO!
Enjoy… Comments are welcomed and appreciated.
Read More Related Posts
So you’ve heard it several times before…what good is SEO and website traffic if it doesn’t convert. No matter what your conversion objective is (request free quote, buy a product, ...
READ MORE Search Engine Optimization is about more than just continuity, frictionless relevant context, site structure and link popularity. With hundreds of on-page and off-page SEO criteria up for analysis and scrutiny ...
READ MORE Many of you may be wondering, what is it that search engines look for in a good design? Why is it, for example that some websites rise to the top ...
READ MORE The difference between zero and hero online can boil down to if your website is optimized properly for the terms most searched in your industry. With 70 % of the ...
READ MORE If you ever wanted to make SEO landing pages rank like Pay Per Click (PPC) landing pages, then this tutorial is for you. If you understand the implication of this ...
READ MORE There is a reason why SEO is never one and done as a practical internet marketing strategy. It takes months to develop the right signals over time for competitive markets. ...
READ MORE Many websites are reeling from what feels like a Googlebot sweep and kick to the chops when it comes to their main keywords dipping south in the search engine results. While ...
READ MORE One of the most neglected notions about SEO is that most websites gain traction from long-tail and mid tail keywords. Even though you may want to rank for the most ...
READ MORE Out with the Old and In with the New! I know many of us can be stubborn when considering jumping on the band wagon to any new fad, trend or trumped ...
READ MORE If you’ve optimized your website, you’re probably receiving targeted traffic from search engines. You know what phrases prospects are searching with, to find your website. As we’ve said several times, ...
READ MORE Engagement and Conversion Using Marketing Incentives
Is Your Grasp of Search Engine Optimization Optimized?
Search Engine Optimization Using Content, Design, Links &
Go from Zero to Hero with Seo Web
Make SEO Landing Pages That Rank Like PPC
SEO is Never One and Done!
Google Caffeine, Site Speed and New Search Engine
Which Types of Keywords are Best for SEO?
Search Engine Optimization
Looks Like You're New Here. Welcome to the SEO Design Solutions Blog. Feel Free to Read Our Informative SEO Tips, Subscribe to Our RSS Feed or checkout our WordPress SEO Plugin SEO Ultimate or Check out our Framework for WordPress The SEO Design Framework.