When top level management is looking for a scapegoat to “pin to the wall” about deviating sales conversions for your website, don’t blame the SEO guy for merely doing his job.
SEO’s purpose is to deliver traffic – if a new visitor bounces because the page lacked congruence, focus or a strong call to action or action words, then call it what it is (a lack of conversion rate optimization). This is the real reason why most landing pages fail.
For those of you itching to jump into the mix, this post from the past amply named >>> Don’t Blame the SEO <<< summarizes the pitfalls of looking in the wrong place for the right solution. Despite wishful thinking, landing page optimization and conversion rate optimization are each respectively their own animal, which must be tamed prior to reaping ROI consistently.
Why Rankings and Conversions are Unique
Just like you can lead a horse to water and can’t make them drink. Sure, you implement SEO and drive 1000 visitors to a squeeze page or landing page only to have 999 leave. The medium is not infallible. The moral of the story is, make sure you have something worth ranking, before you engage the SEO process, and furthermore, don’t be afraid to change the creative, graphics or layout to split test to “beat the control”, e.g. “find the best combination” to declare an undisputed champion page variation that converts in double digits.
Search share for how consumers find a page is dwindling, this means that conversion cues, relevance, cultivating trust signals and SEO web design must all work together in a cohesive manor in order to create (1) a splendid user experience and (2) translate into sales.
Here are a few additional resources on the topic:
And last but not least, a link again to the post that inspired this brief sprite of an idea – Don’t Blame the SEO!
Enjoy… Comments are welcomed and appreciated.
Read More Related Posts
Ok, in case you haven’t noticed, there have been recent recurring reruns in the SERPs (search engine result pages) lately of stale /cached pages and anomalies in rankings like unknown ...
READ MORE
The difference between zero and hero online can boil down to if your website is optimized properly for the terms most searched in your industry. With 70 % of the ...
READ MORE
It seems that everyone talks about SEO, but the conversation is typically waist deep. The reason why is, if they spilled their most cherished testing methodologies, two things would happen ...
READ MORE
Many of you may be wondering, what is it that search engines look for in a good design? Why is it, for example that some websites rise to the top ...
READ MORE
The SEO Tips category on the SEO Design Solutions blog is gaining momentum as a definitive ‘quick and to-the-point’ tactical overview of search engine optimization and SEO techniques. Although this ...
READ MORE
Have you ever checked Google and your most cherished SEO ranking was missing in action? Even more disturbing, there is some unforeseen new website or several new sites in your ...
READ MORE
One of the primary objectives of SEO (search engine optimization) is to create structure and manage multiple layers and processes to create an optimal signal for search engines. One of ...
READ MORE
Too often you hear about horror stories of people trusting the wrong SEO companies only to fall flat in the search engine result pages. To avoid this, there are a ...
READ MORE
Depending on the type of website, it's niche or industry and the level of competition, each requires a distinct tact to be effective amidst the countless competitors who are all ...
READ MORE
During the several hours of perusing the internet each day, I come across many value propositions. Like most web surfers, I can't help but try my luck at winning a ...
READ MORE
SEO, Search Engine Reruns and the New Webcache
Go from Zero to Hero with Seo Web
Keyword Research and SEO Strategy
Search Engine Optimization Using Content, Design, Links &
SEO Tips for Getting Back to Page 1
Crucial Search Engine Optimization Tips
SEO Only Works If You Do It Right!
An Overview on SEO/SEM Consulting
Landing Pages: The Value of Propositions
Looks Like You're New Here. Welcome to the SEO Design Solutions Blog. Feel Free to Read Our Informative SEO Tips, Subscribe to Our RSS Feed or checkout our WordPress SEO Plugin SEO Ultimate or Check out our Framework for WordPress The SEO Design Framework.
