I just wanted to touch lightly on the value of content development and building links. The quandary about SEO and link building can be summarized in one sentence. Links equal more opportunities for traffic, traffic equals more opportunity for links.
Just like many ancient relics that grace us to this day, quality can stand the test of time. Similarly, you don’t just fool search engines spiders about the quality of your site or its relevance score. Armed with instantaneous due diligence scripts that check links (inquiring into the sites that link to you) and your sites age and online reputation in a nanosecond. The range and scope of search engine spiders equipt with artificial intelligence (AI) like prowess, can sniff foul play in a link profile and apply the necessary filters to inhibit gaming the system and unjustly dominating search engine result pages.
If you want to be the “go to” site in your industry, there are no short-cuts with long-term SEO, if you want quality traffic, create quality content. Whoever said building quality traffic is easy is more than likely trying to sell you an e-book.
The true distinction that elevates one site over the other is uniqueness, usefulness & entertainment value. By setting yourself apart from other “me too sites” who are quick to chirp off like parrots instead of focusing on core quality and content development, you gain real equity in the long run. Remember, your website is scalable, which also means so are the pages and the keywords you appear for over time.
The primary function of spiders is simple, to catalog a retrieve the most relevant result. I touched briefly on this point in previous post, but in conclusion, many search engine optimization factors are under your control (such as content, how you link to yourself, your site architecture, your tags that define your content). It cannot be stressed enough that core content development is a crucial component of online positioning.
There is no shortage of attention for any topic and search engines are hungry for more content to share. So, if you built it, “it being quality link-worthy content”, then the spiders will come and share it with millions of potential viewers already conducting searches for what you sell.
In conclusion, instead of thinking about search engine optimization as an objective, after the fact fix. Just re-cog-nize the way you embrace optimization and make it more of a forethought when embarking in online endeavors (as opposed to a crisis). It pays to avoid the future crisis that has not come through proper present-tense planning and creating optimized content in the first place.
In closing, if you must build links, start from your own site first, then attract quality backlinks from others who are at the helm of the industry albeit news, trade ad power-users are preferred. If your efforts are stellar, your content will serve as a guidepost for others interested in the topic and your site will become the “go to” site for that niche.
This is the most advanced form of link building there is to focus on quality rather than quantity. Just a few links from the right places with your main keywords can mean a world of difference such as from Dmoz, an edu, a do follow social media site or other trusted site.
The question is not whether or whether not to build links, but rather a question of how…