in Internet Marketing by Jeffrey_Smith

Deep Links and Deep LinkingHave you ever wondered why certain keywords rise faster than others? or what to do when Keywords plateau in the search engine result pages?
What to Do When Keywords Plateau in the SERPs, by SEO Design Solutions.
After performing SEO on thousands of websites over the years, you are able to discern distinct patterns that all affect why a keyword ranks and where.

For example if a website is older than 4 years old, it has gained a natural degree of trust (if the tags were follow, index and not blocked by robots.txt). Sites that have gained trust for example have certain privileges that younger websites do not (they react to link building with less effort due to trust).

Although these observations are based on personal trial and error, circumstances such as:

  • keyword discovery time (how search friendly the site providing the link is)
  • the age, authority and link from the site providing the backlink (if the link is to the domain name or anchor / keyword)
  • the amount of topical content on the target site
  • if the page was static or dynamic
  • how prominent the keywords are (a) within the site and (b) in relation to the page in question

Topical relevance is a plus (having clusters of information on a topic) however, sometimes there is no way around waiting for certain factors to age and rise above their algorithmic quarantine like repression in the SERPs.

I have seen phrases that had hundreds of thousands of competing pages acquire a ranking with moderate effort and other keywords or phrases with ten thousand competing pages take months (even though is it a less competitive phrase).

The point is, if a keyword plateaus (gets stuck after rising so far) then you can always look at some of the primary metrics used for producing rankings to assess which action to take to remedy the situation.

For example, if you are able to get a keyword to appear from off the grid (not in the top 1000 pages) and have it scale 900+ positions then fizzle out and get stuck somewhere in the 30’s (on the 4th page of search engines). Then it is time to review the timeline and conditions you utilized to create the proper finesse to allow it to scale the last few pages and reach the top 10.

Performing things like:

  • determining how many inbound links are flowing to the page from internal links
  • determining how many inbound links are linking to the page
  • which percentage of the keywords leading to the page overlap with the target phrase
  • if you need to refine the on page factors such as titles, meta data, increase the density of the keyword, adjust the prominence, add bold or H1 tags
  • going back to older links and flowing fresh link weight to them to pass more link weight to your pages

So, we know that the ratio of links in to links out to a page and the site, the age of the site providing the link, the age and authority of the aggregate sites and what amount of link juice they pass, the on page factors, the amount of internal links and the quality of the content all have an impact on the algorithm.

However sometimes, if you just let things take their course (the real ingredient of SEO, time and synchronicity) you will find that even the most competitive keywords eventually give way and rise to the top if you are aware of the nurturing process.

The takeaway here is (1) start with a stable platform that is easily crawled by search engine spiders (2) get the on page factors as solid as possible from the onset, build each page to rank for a specific range of 2-3 keywords and variations and (3) build links moderately over time (12-35 inbound links per page) to acquire a keyword that is competitive.
 

Read More Related Posts
Applied SEO: Pivotal SEO Metrics
Knowing which SEO metrics work, why they work and when to employ them, is what differentiates authority sites that enjoy top 3 results in search engines vs. sites that simply ...
READ MORE
The initial tests are nearly concluded for The WP Ultimate Theme – an SEO Framework for WordPress developed by SEO Design Solutions (the creators of SEO Ultimate All in One ...
READ MORE
Why Should Search Engines Rank Your Website?
Sounds like a harsh way to start off a blog post about SEO, but in actuality, if you are not promoting an internal page structure or preferred hierarchy from within ...
READ MORE
Sacrificing Content for Relevance using SEO
Sometimes you have to "make sacrifices" to keep your website lean, relevant and mean. Every time you add content to your website, the global term weights shift within that site ...
READ MORE
The only difference between and market-dominant authority site (replete with SEO), a keyword-sniping niche site, a vast shopping cart filled with thousands products or a blog is scope, scale, resource ...
READ MORE
SEO Tips for Monetizing Your Web Property
Owning a website or blog is great, but how do you make money? One of the most difficult things can be to monetize your web property. Sure, anyone can create ...
READ MORE
SEO is the Vanquisher
With credit markets bare and consumer confidence at an all time low, it is imperative to use capital resources surgically to continue through the prevailing downturn -The focus here is ...
READ MORE
Though Google’s recent introduction of Google Instant has been largely well-received by users, it is already causing headaches and heartburn for SEOs who are trying to figure out the ways ...
READ MORE
Content and Internal Links or Inbound Links?
Which is more important for SEO, building links from other sites or building relevant content and internal links within your own website to develop authoritative topicality and rankings? Does building links ...
READ MORE
The SEO Agenda
Your competition doesn’t care “if you feel good today”, “if you your profit margins are eroding” or “if your advertising budget is thinning out”. Your competition doesn't care if you don’t ...
READ MORE
Applied SEO: Pivotal SEO Metrics
Sneak Peak of The WP Ultimate Theme by
Why Should Search Engines Rank Your Pages?
Sacrificing Content for Relevance using SEO
SEO Reality Check! Scope, Scale, Resource and Intent
SEO Tips to Monetize Your Website
SEO is the Vanquisher
CTR Stats to Change Due to Google Instant
Link Building or Topical Content and Internal Links?
The SEO Agenda

About Jeffrey_Smith

In 2006, Jeffrey Smith founded SEO Design Solutions (An SEO Provider who now develops SEO Software for WordPress).

Jeffrey has actively been involved in internet marketing since 1995 and brings a wealth of collective experiences and marketing strategies to increase rankings, revenue and reach.

6 thoughts on “What to Do When Keywords Plateau in the SERPs
  1. I Have Read this and very Nice Tips Thanks For You Give This Type Information

  2. Jason says:

    Having this problem right now, although my pages are in the top 10 for the desired keywords, they just refuse to move up any higher. Closer inspection yields that the top site has link spam all over his home page and alt attribute with my kwds in them on images that are not related to the kwd at all – and he’s been #1 for the past 4 weeks !! Can’t believe that this stuff still works sometimes.
    Anyway, concentrating on relevant link building and content got me where I am, so more of the same should eventually get me in the top 3.

Comments are closed.