in Link Building by Jeffrey_Smith

Link Building and Link Building MetricsWith all of the controversy about link building (to link or not to link), backlink mining, and link metrics, determining whose links are bigger than the others resounds throughout the web much like our schoolyard days, when you would hear kid’s touting “oh yeah, well my dad is stronger than your dad or my brother is bigger than your brother“.
My Links are Bigger Than Your Links, by SEO Design Solutions.
When push comes to shove and you consider what happens when the cage door shuts and two sites duke it out for a position, clearly it is not just about bullying your way to the top of search engines from links alone.

Each day, search engines have the distinct job of playing referee to determine who’s website ranks or tanks and either makes the grade and gets promoted to the top of the SERPs (search engine result pages) or drops like a bad habit based on their link profile. In the beginning (actually in the past 10-13 years) links have played a primary role in SEO.

However, recently search engines have become more adept in observing and unraveling link clusters, content automation based on shingle analysis and assessing relevance between 2, 10 or 10,000 respected sites linking together and just how much real value gets transferred based on the conditions.

The thing about search engines (and search engineers) is, they must constantly evolve to overcome adversity from individuals and programs seeking to exploit loopholes in the system while continuing to produce the most relevant results for end users. In the past year, links and link metrics have fallen under scrutiny as indicators or as the ultimate signature of a website’s place in the equation and how search engines respond to infusion or dissemination of link weight vary.

The bottom line, consistency, quality, time and topical relevance are carrying more of the fundamental signatures that search engines use to assess authority. In addition, engagement time, click through metrics, RSS feed counts and numerous other formula are assessed concurrently to determine which sites get indemnity or isotropic immunity from the search algorithm.

Followed, no-followed, proximity to supporting modifiers, orphaned, one way, reciprocal, you name it, there are more definitions that exist to decipher the currency they carry than ever before.

It’s not about walking soft and carrying a big stick (or backlink) anymore, just stick to the premise of linking to yourself to promote relevance, seeking authority links and scaling content based on a theme and your site will pass rank with flying colors.

The only reason to inadvertently over-optimize ones site and create unnatural linking patterns is if time is not on your side, in which case, your site may not pass the scrutiny of trust rank which is a crucial component to ranking algorithms in their present tense.

In conclusion, it’s not whose links are bigger, but ultimately who has the better ensemble of metrics that carry weight in the algorithm. 

Read More Related Posts
Stop, Think – Before You Build Another Link
Search engine optimization encompasses link building as one of the cornerstones of off-page optimization. Off-page optimization deals with the number of inbound links a site receives from other websites and ...
READ MORE
Consolidating On Page SEO with Content, Navigation and Links
The first and most powerful source for SEO and rankings is your own website. A website deploying topical content, tiered site structure (keeping hops to 3 or less for critical pages) ...
READ MORE
Link building is a great way to increase your website popularity and establish your piece of the digital landscape in the SERP's (search engines results pages). But you need to ...
READ MORE
Link Building – Achieving Stable Rankings through Link Velocity
If you are involved in SEO, then you know that aside from content, it's all about the links. Without SEO link building services to hit a wide array of websites, ...
READ MORE
Mapping Internal Links for Maximum Link Equity
Search Engine Optimization is about creating optimal on page structure.  In order to create an effective site architecture , there is a tiered methodology that allows you to designate specific ...
READ MORE
Are You an SEO Link Opportunist?
Link opportunities are abundant if you know where to look. Sometimes there is value in linking outside the box as your site is only as strong as its weakest link. Each ...
READ MORE
Other Ways to “Build Links” for Your Website
Link building is a time consuming and creative endeavor. In the long run, some links pass value more than others, which is why diversity is the key to creating a ...
READ MORE
fluid link flow distribution
What is link flow distribution in a website and why should you care? Link flow is a metric implemented in SEO which assesses the volume of link equity (accumulated PageRank, ...
READ MORE
SEO Link Building Tips: Other Ways to Build Links
Link building is a time consuming and meticulous SEO endeavor. In the long run, some links pass value more than others, which is why diversity is the key to creating ...
READ MORE
Creating Self Sufficient SEO
What started as a topical SEO post on how your website should build it's own links evolved into a white paper on search engine optimization strategies and optimization tactics. Keep ...
READ MORE
Stop, Think – Before You Build Another Link
Consolidating On Page SEO with Content, Navigation and
Link Love Link Juice and Link Building use
Link Building – Achieving Stable Rankings through Link
Search Engine Optimization: Creating Tiered Structures
Are You an SEO Link Opportunist?
Other Ways to “Build Links” for Your Website
SEO Tips for Link Flow Distribution
SEO Link Building Tips: Other Ways to Build
Create Self-Sufficient SEO

About Jeffrey_Smith

In 2006, Jeffrey Smith founded SEO Design Solutions (An SEO Provider who now develops SEO Software for WordPress).

Jeffrey has actively been involved in internet marketing since 1995 and brings a wealth of collective experiences and marketing strategies to increase rankings, revenue and reach.

6 thoughts on “My Links are Bigger than Your Links
  1. Cake Man says:

    There are sooo many factors now. But I am still going ahead with linking when there are still on page things I can fix first. Got to do things in some kind of order… fix the metas. Add the H1’s. Bold the keywords.

Comments are closed.