Just like you do not have to understand the intricacies of an automobile in order to drive one, similarly you do not have to understand how a search engine works in order to optimize your website using SEO.
Granted, trial and error often precedes breakthrough and with each failure one of two things occur. The first thing is (1) you try harder or secondly (2) you change your tact. Typically there are two sides to every product, the ones who envisioned and implemented it and the end users.
Somewhere in between (the originators and the end user) is someone performing maintenance (that is the SEO’s tweaking code to maximize search position). Depending on where your core competencies reside, people tend to gravitate towards one or the other (figuring out how things work just enough to fix them or modify them, or ignoring the reasons why and enjoy the product as an end user) and just hiring someone to fix it.
SEO’s fall somewhere in between, and the reason I state this is because in order to be a good SEO, you must always put your ego aside and be willing to learn (constantly in order to stay ahead of the bell curve and not get left in the past).
In this instance, the subject matter is LSI (latent semantic indexing) which has had a great deal of dilution on the topic in addition to grand standing and embellishment. This particular response was from Dr. E. Garcia stemming from a video produced from Stompernet on LSI and how it does not work… which I enjoyed, yet, even the model used to describe how it does not work was flawed with inconsistencies on the true metrics behind LSI.
In order to set the record straight, we have to go to the source, and in this instance it doesn’t get any better than hearing it from Dr. E. Garcia one of the leading experts in information retrieval. So, with no further ado, put on your thinking caps, grab a latte and enjoy as Dr. Garcia takes us all to school on how search engines really work with some of the real principles behind LSI/LSA.
Thank you Dr. Garcia for setting the record straight….
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Very cool article. I like it when you take me to school.