SEO’s Get Schooled on LSI
Just like you do not have to understand the intricacies of an automobile in order to drive one, similarly you do not have to understand how a search engine works in order to optimize your website using SEO.
Granted, trial and error often precedes breakthrough and with each failure one of two things occur. The first thing is (1) you try harder or secondly (2) you change your tact. Typically there are two sides to every product, the ones who envisioned and implemented it and the end users.
Somewhere in between (the originators and the end user) is someone performing maintenance (that is the SEO’s tweaking code to maximize search position). Depending on where your core competencies reside, people tend to gravitate towards one or the other (figuring out how things work just enough to fix them or modify them, or ignoring the reasons why and enjoy the product as an end user) and just hiring someone to fix it.
SEO’s fall somewhere in between, and the reason I state this is because in order to be a good SEO, you must always put your ego aside and be willing to learn (constantly in order to stay ahead of the bell curve and not get left in the past).
In this instance, the subject matter is LSI (latent semantic indexing) which has had a great deal of dilution on the topic in addition to grand standing and embellishment. This particular response was from Dr. E. Garcia stemming from a video produced from Stompernet on LSI and how it does not work… which I enjoyed, yet, even the model used to describe how it does not work was flawed with inconsistencies on the true metrics behind LSI.
In order to set the record straight, we have to go to the source, and in this instance it doesn’t get any better than hearing it from Dr. E. Garcia one of the leading experts in information retrieval. So, with no further ado, put on your thinking caps, grab a latte and enjoy as Dr. Garcia takes us all to school on how search engines really work with some of the real principles behind LSI/LSA.
Thank you Dr. Garcia for setting the record straight….
Read More Related Posts
With all of the fancy jargon-rich industry terms flying around, it doesn't really matter if you call it SEO "search engine optimization", SEM "search engine marketing", SMO "social media optimization" ...READ MORE
Your website design is the first and possibly last thing your visitors will see when assessing your business. So, it is important to put your best foot forward and (a) ...READ MORE
If you understand the psychology of supply and demand, search engine positioning and more importantly what consumers want, you can devour entire markets as a result of superior SEO and ...READ MORE
Which would you rather emphasize (1) reacting to the effects of the competition or (2) implementing SEO and SEM tactics based on causation that cater to the psychology of search? ...READ MORE
SEO Ultimate (the All In One SEO Plugin Created from SEO Design Solutions) has unleashed three new power-packed on page SEO features in the past 6 days. Just last week ...READ MORE
Earlier this month, I had the distinct pleasure of meeting up with the Themezoom Revolution (Russell Wright, Sue Bell and Matt DaCruz) during the planning of one of ...READ MORE
With credit markets bare and consumer confidence at an all time low, it is imperative to use capital resources surgically to continue through the prevailing downturn -The focus here is ...READ MORE
The value of SEO Web Design isn't just about content, code and calculations; like the quantity of list anchors, the content to link ratio, W3C Compliance or the intricacies of ...READ MORE
The power of a good title can make or break subsequent SEO efforts. With millions of pages being added each day, user agents *a.k.a web crawlers or search engine spiders ...READ MORE
Google Analytics and Google Webmaster Tools are a storehouse of data which can be used for search engine optimization. However, when combined with a few other stellar SEO tools creates ...READ MORE
Search Engine Marketing SEO or SMO? Who Cares
Website Design – Designed for Traffic & Search
Search Engine Positioning: Consumers, Supply and Demand
Search Engine Traffic and the Sales Funnel
SEO Ultimate Version 6.3 Unleashed: On Page SEO
SEO Video about Website Silo Architecture
SEO Web Design and Principles of Usability
Google SEO: SEM Rush, Xenu, Analytics and Webmaster