in Search Engine Optimization by Jeffrey_Smith

Anchor text (the text in a link) and anchor text optimization (a facet of SEO), provides webmasters with a unique opportunity to sculpt a preferential or tiered pecking order.

Optimizing Internal and External Link Anchor Text

Optimizing Internal and External Link Anchor Text

Using keyword-rich anchor text cultivates continuity with search engines as well as assists human visitors (the ones that pay the bills) in understanding which characteristics are expected on the destination page. If a link says blue shoes, then would expect to see blue shoes if they clicked it.

To search engines, keywords incubate context; so, by linking to a page enough times with a specific keyword, those links will earmark that page as a destination for those keywords.

A page with 100 internal pages linking to it and 25 inbound links from other websites, makes that page a candidate for the keywords contained in the links.

Depending on how structured the on page elements are, such as the title, meta description, if there are synonyms that create additional context within the on page content determine how that page fares in the search engine results pages.

By linking to a specific page multiple times, it produces a type of topical coherence (like a road map or blueprint) that shares its purpose with the rest of the website.

How do you get the most out of links?

Much like a table of contents, the  link graph within a website determines which pages correspond specifically to what topic or keywords.

Wikipedia is a prime example of consistent naming conventions that follow a logical progression of internal linking and co-occurrence (every time a word appears, it links to one specific page). As a result, Wikipedia results are often found with double rankings at the helm of virtually any keyword.

By theming your internal links, it increases keyword potency and unlocks and inherent ranking factor in your site architecture which translates into increases in search engine rankings.

Ideally you should have a threshold which proportionately dials-in your main keyword first, by linking from your strongest pages first (such as a homepage or other highly trafficked page).

Then, you can use other aspects of on page optimization (such as alt attributes in images, secondary navigation, sitemaps or external links) to create a holistic profile for each preferred landing page in your website.

Applying Optimized Anchor Text

For example, if I have product pages that contain multiple colors for a specific product, it is only natural that on the red model page there might be links to the blue model, the black model, the yellow model, etc.

By using the modifier (the color) and providing links to the other models (with the color as the anchor text/link) such as black laptop computer, your page still gets credit for the root phrase (which in this instance is laptop computer).

By varying the array of inbound and internal links, you can create keyword stemming for each page so it can rank for multiple variations any time a search engine can latch on to an individual or paired keyword based on the elements on that page.

This could mean an instance in the title, another keyword instance in the meta tags and an instance of a third keyword on the page itself somewhere in the body text could be significant enough to produce a direct hit from a search query (based on how reputable and topically themed your website is).

In addition, if you linked to the black laptop page from another segment of the website with additional anchor text such as Apple, Toshiba, or Dell and the suffix laptop computer and incorporated those keywords into the title or meta description; you have effectively created a feedback loop of pertinent data that unifies the subject of the page.

If someone search for black apple laptop computer in a search engine, since you have internal links referencing that page with color specific inbound links (black, red, blue, etc.) and anchor text via internal links pointing at that same page with manufacturer/brand keyword modifiers; the cross-pollination of relevance from the links produces a hybrid ranking.

This hybrid/fusion of links to the destination page allows that page to rank higher with less dependency on off page ranking factors (links from other sites).

If you just had an “aha” moment, we understand.  The gravity implied by this statement is immense; essentially, your own website can produce its own ranking factor and authority from internal links.

Just like the first example above, with additional links, the same page could even rank for the keywords Apple Computer, Dell Computer, Toshiba Laptop, etc. based on the strength of the page or the domain if cultivated properly.

The more internal links you can develop from relevant pages within your website to other relevant pages reinforces a logical array of naming conventions that correspond with what a person might type to find your product or service.

SEO involves optimizing your on page content to correspond to as many potential keywords that would mirror a motivated buyers search behavior.

Although the premise of anchor text optimization seems rudimentary, it is one of the most significant and powerful SEO techniques that you can implement (from the start) instead of having to go back and fix sub-optimal link architecture after the fact. 

Read More Related Posts
Finding the Proper Balance of SEO
Finding the proper SEO ratios for content, links and competing pages is critical for determining where each keyword fits in the hierarchy. This correlation between site architecture, URL, title, internal ...
READ MORE
Which is Best? SEO, PPC, Branding, Lead Generation or Advertising
All things have their place and supplementing one in place of the other when is comes to SEO, SEM / PPC, advertising, branding or lead generation is not always the ...
READ MORE
Are there any SEO Secrets?
This post questions the notion about secret search engine optimization methods and SEO secrets.  Are there SEO secrets or is SEO just a process of layering the fundamentals to produce ...
READ MORE
Help Search Engines and Visitors Get on the Same Page
Search engine optimization also known by the acronym SEO is comprised of multiple facets. SEO is not a linear process, but rather a holistic evolution involving intricate layers, steps and ...
READ MORE
How to Use SEO to Target Markets and Not Just Keywords
Search engine optimization (SEO) is all about keywords, relationships and traction. Despite the fact that not all keywords are worth pursuing, for those that are, there is a formula to ...
READ MORE
SEO, Marketing and Other Metrics that Matter
With a diverse array of possibilities for consumers to purchase product or services from your website, SEO only represents one attention funnel for driving qualified visitors to your pages. Regardless ...
READ MORE
The SEO Agenda
Your competition doesn’t care “if you feel good today”, “if you your profit margins are eroding” or “if your advertising budget is thinning out”. Your competition doesn't care if you don’t ...
READ MORE
Managing Content Cycles
Each page that you add to your site is an asset for SEO. Depending on your content development strategy and execution, you can harness the various cycles of link flow ...
READ MORE
SEO Purpose vs. Perspective
There was an old saying that comes to mind, “If a tree falls in the woods and no one is around, will it make a sound?”, similarly if your website ...
READ MORE
Search Engine Optimization Keyword Management
There are three stages to managing keywords for an SEO campaign. The steps are (1) keyword research and discovery (2) preparation and (3) acquisition. What happens in between determines if ...
READ MORE
SEO Ratios for Content, Links and Competing Pages
Which is Best? SEO, PPC, Branding, Lead Generation
Are There Any Real SEO Secrets?
SEO Guidelines
Using SEO to Target Markets Not Just Keywords
SEO, Marketing and Other Metrics that Matter
The SEO Agenda
SEO Tips to Manage Content Development
SEO Purpose vs. Perspective
Keyword Management and Search Engine Optimization

About Jeffrey_Smith

In 2006, Jeffrey Smith founded SEO Design Solutions (An SEO Provider who now develops SEO Software for WordPress).

Jeffrey has actively been involved in internet marketing since 1995 and brings a wealth of collective experiences and marketing strategies to increase rankings, revenue and reach.

14 thoughts on “Anchor Text Optimization: Optimizing Links with SEO
  1. SEO David says:

    The Wikipedia example is a good one. They are not afraid to link ad nauseum within their text to dozens of related pages on their website. On some pages, the only words with no hyperlink are “the” and “a”.

  2. @David:

    I could see how for some, Wikipedia’s internal link structure is over the top.

    Not to mention they typically have 3 or more pages behind each ranking (either noindex or blocked by robots.txt) that funnel link flow to each page like a massive index/compendium.

    Imagine trying to sift through that for relevance. They figured the bots could take it, so, just call that the pipes under the surface.

    It would be interesting to download and dissect it as en experiment (just to see how they coded it). However, in the meantime, emulating a few layers alone is more than enough to blow past most competitors.

    I use them often as a reference due to the simplicity and effectiveness of their site architecture.

    Also, if its SEO we are talking about, they (Wikipedia’s developers) have mastered it as a mere side effect of their CMS (so, people should learn from their example).

  3. This is especially effective for bloggers who’ve written many articles on a particular subject. You can pass along good value to articles within your own site by linking to them using “quality” anchor text in other articles that you write.

  4. Anchored text is very important to optimize one site’s page in able to have a targeted traffics that may help your SERP to be in good posotion. People sometimes over do it because they want to have an instant ranking but in real, you will not get much benefit from it so do it in moderate to have a better results.

  5. Cheap SEO says:

    can you tell me , one article submission is multiple directories is correct or not

  6. anchor text seo is a process of creating links whether it can be inbound links or outbound links. These are helpful in optimizing the pages. Does anchor is the major part in seo ?

  7. I am learning to promote my new website about Myanmar travel information, which is not even fully developed yet. At the moment All I can do is to put anchor texts within my website.

  8. Ive just begun adopting a method like this on many of my own sites. I think (and please correct me if Im wrong) its worthwhile linking out to numerous high authority type sites also, and not just those, “onsite”.

Comments are closed.