Search behavior is fueled by convenience, and just how convenient is the fact that search engines put information on the shelf and keep it fresh, structured and relevant until that refreshing moment that you type in a search and Ahhhhh, there it is…
Just remember, not all information is served fresh. Some posts or pages may take weeks or months to gain acknowledgment and finally burst into circulation (which is why it’s good to have SEO to expedite the process).
Despite your intentions you had when you create a page, how that content is interpreted, filtered and and how it’s retrieved from the index all depends on the keywords and the intent of the one conducting the search. Is it a one word search query? a broad match search? a detailed 3 word summary or a long tail query with 4 words or more? Depending on what you ask for, unique results are produced
Sure, there is nothing like refreshing cool, unfiltered, fresh relevant results, but we all know that this is not always the experience. Relevance can be likened to an algorithmic measurement based on metrics and how your content ages (like wine) until finding its ideal peak, velocity and exposure (ripeness) before receding off the horizon or being replaced by MORE relevant information (at least as deemed by the mechanisms of search).
Search is about facilitating a need, plain and simple. Combine that with happenstance and you have search behavior, which is an ever changing reality that even search engines attempt to algorithmically keep up with.
Remember, they are simply reacting to an organic mechanism *the way we engage, share and retrieve data for entertainment, trivia, commerce and everything in between.
Search behavior transcends demographics, marketing mediums or genres and can be reduced simply to what it is, people looking for ways to occupy time or fulfill a need. The vacuum of relevance that exists or becomes a reality every time someone conducts a search and if that search is met with approval or disdain is what creates the balance of exposure and engagement.
You can take into consideration the approach/method that best fits the profile of the individuals you intend to influence / attract, but beyond that point, it boils down to (a) do they need what your selling and (b) do they need it now?
If not, then don’t take it personal, the web is a very large place with fickle users abroad. Satisfaction is a fleeting thought with virtually thousands of businesses to select from to compete for your attention at the conclusion of every search.
You can appeal to the how to crowd, to build value, the trivia crowd with a top 10 list, the people ready to purchase by optimizing your main keywords with modifiers such as affordable [keyword] pricing, rates, costs, or the best deals on [keyword].
The point being, marketing is the medium, but you can’t blame the messenger for the message. Nor can can you make a website something more than it is, which is just a means to communicate a specific impulse, product, emotion or collection of feelings/impulses in which to fulfill/engage.
This projection / transference is the root of all online activity. You want something and somewhere, someone on the web more than likely has a website about it, or where to find it. Like a dog chasing its tail this perfect cycle unfolds for billions of users daily (desire / impulse / dismissal and new desire) with brands, businesses, creative types and consumers in between to create the holistic experience of web transparency and expression.
The takeaway for consideration here, is that search engines keep if fresh and archive that which no longer serves the attention vacuum created by constant queries.
The key is being grounded with a solid foundation (based on trust, authority and engagement) while remaining fleet enough to feed the media machine it is with relevant content so that it the spiders comes back to absorb and reciprocate your intent (via pages) to share with others.
