Just like a triangle, a trifecta exists for Seo Web Design that applies to layout, presentation and content that shape the user experience from the moment a viewer reaches your website.
Things as miniscule as loading time, the font selection, and the color palette determine the overall stickiness factor of your website for humans. Websites’ are the fabric of the web, so it’s important to make sure your site is visible, has the right message and is promoted properly to cater to an existent and receptive audience.
On one side you have design, website design principles employ symmetry, color schema, shapes, backgrounds and foregrounds, bold and subdued elements to enhance visual appeal such as flash or javascript menus to add flair. All of which exist for the sake of personalization and expression. Yet on another hand, content is the real basis of the user experience, no matter how visually stunning a website is, ultimately what it contains is what visitors will gravitate toward or away from. So keep the flash within limits so it does not distract, be mindful of the white space to color ratio and make your fonts easy to read.
Usability however should be simple, straight forward and someone should have an idea of how to navigate through your site withing 3 seconds from arriving at your page. If the site is too cluttered, does not have enough content, or fails to clearly identify the subject, chances are you will have one less visitor to worry about.
SEO Web design is the new paradigm, where thoughtful consideration starts from a concept as is developed from sketches to comps and from there into a fully functional theme designed to rank in the upper echelon from the onset. So instead of trying to force a square peg in a round hole (attempting to optimize old pages for new terms) perhaps it’s time to think outside the box and start fresh, build a few links to a new page and build relevance and strategic reinforcement to your entire site through deep linking (spreading the back links from other sites to all of your pages, instead of just the homepage).
Does your website cover all three elements. Easy on the eyes, simple to use and provides a rewarding user experience? If not, then may be it’s time to mix things up a bit.
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