in SEO Marketing, Small Business Marketing by Jeffrey_Smith

Small Business SEODo you have a small business that has to compete with larger corporations who are vying for prime market share on a daily basis? If you said no, then you may need to reconsider your niche. If you said yes, then search engine optimization (SEO) is something worth investigating.
Small Business SEO, Internet Advertising and What you need to Compete, by SEO Design Solutions.
When you conduct a search for your main keywords, who’s results are first (aside from Wikipedia)? Is it an aged site, a large corporation or a sleek and crafty competitor?

Regardless of who it is, the real quandary is how they got there and how they maintain their lofty position. Internet marketing, if done correctly can level the playing field in favor of small business, but the steps needed to set the stage are demanding.

If online positioning is an integral part of your marketing strategy then SEO has a place in your businesses. As a priority some companies rely on strictly off-line mediums such as trade shows, trade publications, newspapers, print/magazines, local or national television advertising and word or mouth advertising.

However, chances are a larger and less constricted regional, national and global audience that could benefit from your products and services, internet marketing should not be overlooked, due to lack of understanding, planning or execution.

Since finding the right audience to cater to is a major contributing factor to conversion. Honing your pitch to the wrong audience is an exercise in futility. The key to developing a consistent increase of traffic over time to your website is rather simple (a) creating unique content (b) ensuring that search engines know about it and (c) promoting it to increase visibility to those who haver a higher probability of acting on it.

Small businesses have a distinct need that supercede corporate conglomerates who may have deep pockets or revenue streams from a variety of avenues such as massive lines of credit, investors and the like. Knowing what you are up against is the first tactical element, what you do about it using however it entirely up to you.

Since the advent of new search engine filters and ranking criteria, as internet marketing evolves, the demands differ tremendously from what worked in the past to establish a foothold. Now, more importantly, a holistic approach towards small business search engine marketing, internet advertising and exposure are necessary in order to make an impact on an industry. These are some of the new criteria;

1) Demographics and GEO location are prevalent, so optimizing your content for local search marketing is an essential stage in converting local walk in traffic or referrals. Creating user friendly materials instead or dry selling (formal / technical) copy demands a more personal and engaging touch for consumers who are seeking to look behind the facade and truly want to get to know your business. For this reason, establishing your brand through the use of a blog can create visibility and create a loyal base that when appeased are now like evangelists that will promote your content virally if you create the ideal conditions.

2) Link building is still a crucial role but content creation and coordinated promotion is more of a boon than a chore. For example, through comprising a series of articles and strategically releases them using social media, press releases, electronic books (via pdf) the long term benefits rival a full scale SEO campaign that would have taken months in the past. Now, with the evolution of search, the same milestones can be accomplished in weeks to achieve a truly phenomenal response.

3) Use a blog as an interface for client relations, marketing, brand development and brand image as well as positioning is not just a theory, it is a bottom line inflating reality. A savvy team with great content and the right tools can accomplish what would have taken an entire advertising agency in the past, all on a shoe string budget in comparison. Employing a content ranking strategy is a very effective tool, not to mention putting a face on your brand can do more to establish trust than any sponsored equivalent. Try to create 3-5 posts/ articles per week if you want to see the fruit of your labors in 4-6 months.

As a result of the new ways to promote your business online, SEO companies and public relations / advertising agencies have to do more and provide additional value to warrant their lofty prices in the advent of the information age of business. Aside from this breakthrough in how search engines embrace content, the core value of exposure is truly starting with a solid foundation of great content, from there it is all about finding or implementing the ideal blend of Small Business SEO to capitalize or quarterback the components to ensure that your company does not drop the ball. It’s all about momentum, timing and execution, when any of those elements waver, then rankings plummet as a result. Not because you weren’t trying, but because your competition was trying that much more

Read More Related Posts
How Scalable is Your SEO?
How scalable is your website, but more importantly how scalable is your SEO? Optimization for a small business site and optimization of a corporate enterprise web property both have unique ...
Hitting your target in marketing takes more than wishful thinking, it takes research, perspective, patience and aptitude. Knowing who your customers are, where to find them how to speak to ...
Which is more beneficial for business, SEO or Web 2.0 Internet Marketing? First, the distinction; SEO is all about making your own web property more visible based on keywords and key ...
The Advantages of Online Marketing!
The advantages of using an online marketing company for sales, branding and exposure is self-evident. As traditional off-line markets are embracing online marketing such as SEO, to eagerly promote products ...
What constitutes the birth of one industry is oftentimes the death of another. With all of the internet buzz words flying around these days like Seo Web Design, Web 2.0, ...
We Know, It’s Not Just About SEO
Just like a healthy diet, having a balanced array if nutritional variety serves the overall goal (which is to create holistic health for all functions of the body). Much in ...
Why it’s Time for Traditional Marketing to Step Aside
So many options, so little time. Attention diffusion is a reality for the modern consumer. While surfing the web via Stumble Upon, I came across a great video from Seth ...
Internet Marketing: Conversion is More About the Message Than The Medium
Definitions exist for the sake of creating continuity among the collective. You hear the term conversion being thrown around like a rag doll in internet marketing, but what does conversion ...
“User Engagement” – The Only Metric that Matters!
As a result of the information age reaching unprecedented levels of exchange, creating a comfortable user experience is worth more exponentially in contrast to the means used to initially develop ...
Small Business Search Engine Marketing or SEO?
There comes a point where every CEO or principal must flip a coin and ask themselves, Small Business Search Engine Marketing or SEO? With all of the emphasis on going green, ...
Scalability and SEO: Small Business or Enterprise SEO?
Target Marketing, Hit, Miss or Finding the Right
SEO or Web 2.0 Internet Marketing?
The Advantages of Online Marketing!
SEO Technology?, Web 2.0?, Seo Web Design? What’s
We Know, It’s Not Just About SEO
Why it’s Time for Traditional Marketing to Step
Internet Marketing: Conversion is More About the Message
“User Engagement” – The Only Metric that Matters!
Small Business Search Engine Marketing or SEO?

About Jeffrey_Smith

In 2006, Jeffrey Smith founded SEO Design Solutions (An SEO Provider who now develops SEO Software for WordPress).

Jeffrey has actively been involved in internet marketing since 1995 and brings a wealth of collective experiences and marketing strategies to increase rankings, revenue and reach.

15 thoughts on “Small Business SEO – Internet Advertising and Promotion
  1. I agree. Content is King! Just ask Google!

  2. Sampath says:

    a well explained article. A changing rich content will make a big difference.

  3. I agree with you when you say “1) Demographics and GEO location are prevalent, so optimizing your content for local search marketing is an essential stage in converting local walk in traffic or referrals.”

    I geo-optimized my parents preschool website ‘’, causing it to rank very high in Google’s Local Search and in geo-tageted searches as well. My dad has made it clear that the internet is by far the best advertisement he has ever used.

    Keep up the Geo-targeting optimization, it’s only going to become more and more needed…

  4. @ San Diego SEO:

    Thank God the spiders like to read so much, they pay the bills for millions of businesses.


    Diversity in content in the range and scope of keywords has a tendency to invoke word stemming and multiple rankings, structured change is a good thing, when you monitor the results for improvement.

    @James SEO:

    Local search is by far the least competitive keyword targets, it only makes sense to start from home first. I am sure your parents will do well as a result. Thanks for commenting to you all.

  5. Jonathan says:

    Great article! Link exchange is very important!
    Hi everyone, if your starting, or have a small business, and want more customers check out a free site for uploading video ads for your business,they also have image uploads if you are not yet up to videos. The more sites you can link to the greater your market will be. They have a free link exchange as well.

  6. Seh says:

    Competing with the big boys and their million dollar budgets can be a pain. Still, technology is doing a good job of balancing the playing field. I use things like online video to set myself apart from the average online business owner. I post my videos free to and they help boost targeted traffic with a targeted keyword campaign. I have found this to be an inexpensive way to create quality marketing.

  7. Dan SMith says:

    Not only is local easier to get rankings, but also reduc es a lot of costs because of less competition.

  8. The cost of the advertising is less critical than the factor that the results are more reliable, and more likely to result in a sale or call.

Comments are closed.