So many options, so little time. Attention diffusion is a reality for the modern consumer. While surfing the web via Stumble Upon, I came across a great video from Seth Godin (a true SEO / marketing guru) who shed some interesting new light on the current state of marketing and how savvy consumers are not responding to tactics of the “TV industrial Complex” and marketing methods of the past.
The video “Sliced Bread and Other Marketing Delights” describes how “safe is out” and “edgy is in”, and how traditional marketing tactics that literally cornered market share (and attention, through interruption and repetition) to build the brands of yesteryear, quite simply, no longer have the same stranglehold on the attention of the modern consumer. See the video for yourself and see how many gems you can extract and apply in your next internet marketing campaign.
One thing remains the same, we all swim in industries teething with competition, but now more than ever, it’s about being unique and serving those who have the capacity to maintain and enliven your brand, not just ignore it on some shelf, breeze by it in a paid/print advertisement, mute the television commercial or just simply block out the call to action as a result of overexposure.
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