in Web Resources by Jeffrey_Smith

The natural assumption is that SEO involves just choosing a few keywords, making a few changes and presto, your website magically appears in the top 10 results (preferably in the top 5 results).

You've Got Traffic, Now What?

You've Got Traffic, Now What?

Although the notion is admirable, the reality is, each keyword represents one piece of the semantic pie that corresponds to structuring the value of user intent.

Practical SEO works under the premise that if they type it, you will be there; and not just any page, but the page most suited to solve their query / dilemma. However, it is a timely endeavor, so traffic for traffics sake it not the objective, sales and conversion are…

The following collections of hand-picked documents are based on the notion of what happens next, or what happens after the visitor arrives; which is equally as relevant as why they searched to begin with.

Each page is a destination, but just because you put a page in front of and end-user does not ensure success. Just as SEO takes planning to coordinate, optimizing a keyword that is a dud, is a moot point and should be avoided at all costs.

You’ll need to decipher user-intent based on the tone of keywords searchers use and collaborate your websites content and positioning to intersect relevance with demand. What happens next determines if your page is a hit or miss which can be measured by bounce rate, engagement time and conversion paths or objectives.

People are enticed easily to click on impulse and investigate offers, websites, images and links based on curiosity.  Call it human nature to be curious about the outcome of opening door number 1, 2 or 3 to see what resides behind them.

Search engines provide users with the same ability to express that curiosity in a healthy fashion. They are easy to use, most of the time they do a great job in determining which websites have the most to offer based on the keywords or topics queried.

That still does not remove the website / destination from marketing their wares, so, just because you have traffic, if you are not measuring that traffic against some form of tangible conversion or evaluating the reasons behind those conversions, then how can you expect to segment traffic and provide the ultimate user experience?

SEO is great at delivering traffic, but once they arrive, there must be equal emphasis on matching their expectation with some form of continuity. Otherwise you are working for your competitors by driving more business to those who have figured out that its not about the volume of traffic as much as it is about the quality of traffic SEO produces. 

Read More Related Posts
Select the Page in Google Analytics to View
If you are trying to appease search engines and optimize your content through SEO, then why not look for insights from the trail they leave behind to reverse-engineer the way ...
READ MORE
Google PageRank Update December 2009
Last night, Google has passed out a little page rank love with a recent update to kick off the new Google caffeine (bigger, faster, smarter) search engine initiative. For many of ...
READ MORE
When to use 301 redirects for SEO
When acquiring competitive keywords the rules of engagement change. Today’s SEO tip revolves around using 301 redirects, internal links and search operators to leverage previous content for present-tense SEO objectives. There ...
READ MORE
Link Building Tips
Knowing how to find what you are looking for is the underlying premise of SEO. Link building requires diversity, but not all links are created equal; which leads to the ...
READ MORE
You may have heard about website silo architecture or theming your website, but what does it mean? How to Theme and Silo Your Website For those unfamiliar with the jargon or techie ...
READ MORE
Title Tags and SEO
The power of a good title can make or break subsequent SEO efforts. With millions of pages being added each day, user agents *a.k.a web crawlers or search engine spiders ...
READ MORE
This SEO video discusses the importance of understanding the reason why selecting the right keywords is important; and why matching their expectation is critical for conversion. Keywords are the bridge ...
READ MORE
I noticed the strangest occurrences today in the SERPS (search engine result pages). It all started last night about 7PM or so, just checking a few rankings, my favorite keyword ...
READ MORE
Link Building: SEO Link Types and Tactics
Is there a magic SEO bullet for link building or building the proper quality, theme, volume or type of links? Not necessarily, but having a solid strategy and series of ...
READ MORE
To Follow or No Follow the Page Rank Sculpting Saga Continues
As the tension mounts for SEO practitioners regarding the recent comments from Matt Cutts (head of the Google Web Spam Team) at SMX Advanced regarding the Google no-follow conundrum (to ...
READ MORE
SEO Tips To Reverse Engineer Ranking Algorithms
Happy New Year’s Page Rank Update
SEO Tips to Acquire Competitive Keywords
Link Building Tips to Find Directories
What is Website Silo Site Architecture?
SEO Your Title Tags
SEO Tips to Improve Rankings
Website Positioning and the Ebb and Tide of
Link Building: SEO Link Types and Tactics
To Follow or Not to Follow: The SEO/Google

About Jeffrey_Smith

In 2006, Jeffrey Smith founded SEO Design Solutions (An SEO Provider who now develops SEO Software for WordPress).

Jeffrey has actively been involved in internet marketing since 1995 and brings a wealth of collective experiences and marketing strategies to increase rankings, revenue and reach.

3 thoughts on “SEO is Great, But What Happens Next?
  1. Hello
    SEO has future but it is very competitive field and have to be latest up to date.I have checked that documents which you have given.Thank you very much for sharing this with us.

Comments are closed.