in Internet Marketing by Jeffrey_Smith

Regardless of whether your online marketing campaign utilizes  SEM (search engine marketing) or SEO (search engine optimization), keywords are responsible for translating intent.

Stop Targeting Keywords, Target Search Behavior Instead

Stop Targeting Keywords, Target Search Behavior Instead

Keywords are the words people use when trying to get a point across or more specifically find something. As such, their language is already closer akin to Morse code, whereby using essential connections with rudimentary words connected by context often works more effectively than typing in elaborate sentences full of flowery verbs and adjectives.

Before you optimize your web pages for keywords for keyword sake, take a moment to think about the behavior sponsoring the thought or the impulse to (a) use the web to begin with and (b) the most efficient use of words possible that a person in need would type in.

Many times I have taken the path of least resistance and just used words straight out of keyword research tools and sat back anticipated a deluge of traffic, only to be disappointed due to the fact that the keyword was not ripe with commerce by context alone.

Modifiers are the Fabric of Search Engines

For example, if someone is in pain, then it’s all about relief. Relief can be summarized with additional modifiers such as help, fix or the words stop. By understanding the context of the objective (finding a remedy) and coupling it with search engine / Morse code (to summarize typing time), then key phrases emerge such as stop ear ache pain or stop lower back pain or help alleviate back pain vs. just targeting the keywords ear ache or lower back pain.

It is the same audience, yet the searches that incorporate behavior as a contingent are taking others into account that may use more descriptive keyword modifiers.

Use Modifiers to Target Motivated Buyers

The first advantage a lower threshold of competition and lower competing pages which often translates as less optimization time and the second advantage is emotional modifiers broaden the conversion funnel (since there are people with real intent behind them).

In this scenario, catering to a motivated buyer that is looking for a remedy vs. using a dry keyword root that could have education queries attached allows you to extract the context of commerce whenever possible.

The takeaway is behavior is predictable, educational queries on the other hand can send false positives on analytics. The difference is looking past figurative meanings and learning how to be more pliable and adapt a direct response mentality when positioning your landing pages for conversion.

Additional Keyword Resources

In closing, here are additional resources covering keywords, context, modifiers and intent from the SEO Design Solutions Blog.

Coupled with the right tact, you can transform conversion levels dramatically by making granular changes through augmenting your landing pages targeted keywords.

Being first only matters if a prospect typed in a specific keyword. Each additional in a search query produces a different array of search results.

By being more descriptive and focusing on a broader array of modifiers people use to hone intent, you can target root phrases with high traffic and demand by simply adding selective and relevant modifiers to offset the more generic cookie-cutter keyword-research derived duds (which do not always consider intent as a competitive advantage). 

Read More Related Posts
How to Use SEO to Target Markets and Not Just Keywords
Search engine optimization (SEO) is all about keywords, relationships and traction. Despite the fact that not all keywords are worth pursuing, for those that are, there is a formula to ...
READ MORE
Sifting Through Organic Search Engine Results
With the mass amount of beta tests executed on search algorithms within the Googleplex, search results can often seem like "mixed-fruit" or a "tossed salad" for business owners trying to ...
READ MORE
Finding the Proper Balance of SEO
Finding the proper SEO ratios for content, links and competing pages is critical for determining where each keyword fits in the hierarchy. This correlation between site architecture, URL, title, internal ...
READ MORE
SEO Videos: How to Discover Competitors SEO Strategies
Have you ever wanted to assess, discover or reveal your competitors most coveted SEO metrics? What if you could reveal the infrastructure behind their site architecture, traffic levels per keyword, ...
READ MORE
Link Building: SEO Link Types and Tactics
Is there a magic SEO bullet for link building or building the proper quality, theme, volume or type of links? Not necessarily, but having a solid strategy and series of ...
READ MORE
Short-Term Gain or Long Term Growth? Which is More Important?
Search engine optimization requires patience to manifest results. Unlike other more immediate forms of marketing and promotion, SEO requires a delicate balance of constant refinement, flexibility and perseverance required in ...
READ MORE
Do Your Pages Suffer from the Search Engine Shuffle?
Search engine optimization (SEO) is all about ranking your pages in the highest possible position in the search engine result pages. The great thing about search engine positioning is, a higher ...
READ MORE
New Features for SEO Design Solutions SEO Ultimate WordPress Plugin
SEO Design Solutions is proud to present the latest addition to our All-In-One SEO Plugin for WordPress called SEO Ultimate. In addition to the easy to use Title Rewriter, Noindex ...
READ MORE
Surviving Shifts in Search Engine Algorithms
When rankings vacillate and a website loses position for a conversion-critical keyword, it can be sheer pandemonium for businesses owners, corporate giants or affiliates alike. There are three things to be ...
READ MORE
How Scalable is Your SEO?
How scalable is your website, but more importantly how scalable is your SEO? Optimization for a small business site and optimization of a corporate enterprise web property both have unique ...
READ MORE
Using SEO to Target Markets Not Just Keywords
SEO and Google Search Engine Result Pages
SEO Ratios for Content, Links and Competing Pages
SEO Videos: How to Discover Competitors SEO Strategies
Link Building: SEO Link Types and Tactics
SEO Positioning or Market Share, Which Matters More?
SEO and The Search Engine Shuffle
SEO Ultimate All In One WordPress Plugin Version
Warning! Search Engine Algorithm Changes Detected!
Scalability and SEO: Small Business or Enterprise SEO?

About Jeffrey_Smith

In 2006, Jeffrey Smith founded SEO Design Solutions (An SEO Provider who now develops SEO Software for WordPress).

Jeffrey has actively been involved in internet marketing since 1995 and brings a wealth of collective experiences and marketing strategies to increase rankings, revenue and reach.

6 thoughts on “Stop Targeting Keywords, Target Behaviors
  1. Caijunjia says:

    Contents of the article you have put it very well, I am from China, SEO, since more than I learn from you.

  2. James says:

    I like to visit your blog and it is have interesting writings about SEO. I have implemented some of your suggestions on my blog. I hope it will increase will my ranking in google.

  3. Gary says:

    Thanks for the tips. I need to add some tweaks to my site.

Comments are closed.