in Internet Marketing by Jeffrey_Smith

Regardless of whether your online marketing campaign utilizes  SEM (search engine marketing) or SEO (search engine optimization), keywords are responsible for translating intent.

Stop Targeting Keywords, Target Search Behavior Instead

Stop Targeting Keywords, Target Search Behavior Instead

Keywords are the words people use when trying to get a point across or more specifically find something. As such, their language is already closer akin to Morse code, whereby using essential connections with rudimentary words connected by context often works more effectively than typing in elaborate sentences full of flowery verbs and adjectives.

Before you optimize your web pages for keywords for keyword sake, take a moment to think about the behavior sponsoring the thought or the impulse to (a) use the web to begin with and (b) the most efficient use of words possible that a person in need would type in.

Many times I have taken the path of least resistance and just used words straight out of keyword research tools and sat back anticipated a deluge of traffic, only to be disappointed due to the fact that the keyword was not ripe with commerce by context alone.

Modifiers are the Fabric of Search Engines

For example, if someone is in pain, then it’s all about relief. Relief can be summarized with additional modifiers such as help, fix or the words stop. By understanding the context of the objective (finding a remedy) and coupling it with search engine / Morse code (to summarize typing time), then key phrases emerge such as stop ear ache pain or stop lower back pain or help alleviate back pain vs. just targeting the keywords ear ache or lower back pain.

It is the same audience, yet the searches that incorporate behavior as a contingent are taking others into account that may use more descriptive keyword modifiers.

Use Modifiers to Target Motivated Buyers

The first advantage a lower threshold of competition and lower competing pages which often translates as less optimization time and the second advantage is emotional modifiers broaden the conversion funnel (since there are people with real intent behind them).

In this scenario, catering to a motivated buyer that is looking for a remedy vs. using a dry keyword root that could have education queries attached allows you to extract the context of commerce whenever possible.

The takeaway is behavior is predictable, educational queries on the other hand can send false positives on analytics. The difference is looking past figurative meanings and learning how to be more pliable and adapt a direct response mentality when positioning your landing pages for conversion.

Additional Keyword Resources

In closing, here are additional resources covering keywords, context, modifiers and intent from the SEO Design Solutions Blog.

Coupled with the right tact, you can transform conversion levels dramatically by making granular changes through augmenting your landing pages targeted keywords.

Being first only matters if a prospect typed in a specific keyword. Each additional in a search query produces a different array of search results.

By being more descriptive and focusing on a broader array of modifiers people use to hone intent, you can target root phrases with high traffic and demand by simply adding selective and relevant modifiers to offset the more generic cookie-cutter keyword-research derived duds (which do not always consider intent as a competitive advantage). 

Read More Related Posts
This SEO video discusses the importance of understanding the reason why selecting the right keywords is important; and why matching their expectation is critical for conversion. Keywords are the bridge ...
READ MORE
Searching for an effective article marketing strategy that you can use to provide ample links from authority websites? Article marketing serves multiple purposes and is an ideal method for strengthening ...
READ MORE
The Trinity of Traffic, Credibility and Conversion
There are three things you need to be successful online – traffic, credibility and conversion. Anything else is a mere transitory step for one of these three primary prerequisites for ...
READ MORE
Link Optimization and Optimal Link Architecture
The value of creating optimal internal link architecture to define your preferred destination/landing pages to search engines is priceless for SEO. How you link to yourself from page to page matters, ...
READ MORE
SEO is the Vanquisher
With credit markets bare and consumer confidence at an all time low, it is imperative to use capital resources surgically to continue through the prevailing downturn -The focus here is ...
READ MORE
Are you building the right type of links?
While link building is an important for SEO, the million dollar question is, are your building the right type of links for your website? The truth is, not all links ...
READ MORE
Search Engine Optimization, Fad or Fact An increasing number of businesses are beginning to realize that not using your website to it’s full potential is essentially not the best idea. ...
READ MORE
SEO, Competition or Authority? Know Your Strengths or When to Walk Away!
If you are involved in SEO and make your living ranking websites for competitive keywords, you have to know which of these three aspects (SEO, Competition or Authority) you are ...
READ MORE
SEO for Large Websites Part II
In our first blog post of this 3 part series named SEO for Large Websites Part I, we touched on the importance of defining ranking objectives (from the onset) to ...
READ MORE
Applied SEO: Pivotal SEO Metrics
Knowing which SEO metrics work, why they work and when to employ them, is what differentiates authority sites that enjoy top 3 results in search engines vs. sites that simply ...
READ MORE
SEO Tips to Improve Rankings
Successful Article Marketing Secrets
The Trinity of Traffic, Credibility and Conversion
Link Optimization and Creating Optimal Link Architecture
SEO is the Vanquisher
Stop Building Worthless Links!
Does your website need SEO?
The Difference Between SEO, Competition and Authority!
SEO for Large Websites Part II
Applied SEO: Pivotal SEO Metrics

About Jeffrey_Smith

In 2006, Jeffrey Smith founded SEO Design Solutions (An SEO Provider who now develops SEO Software for WordPress).

Jeffrey has actively been involved in internet marketing since 1995 and brings a wealth of collective experiences and marketing strategies to increase rankings, revenue and reach.

6 thoughts on “Stop Targeting Keywords, Target Behaviors
  1. Caijunjia says:

    Contents of the article you have put it very well, I am from China, SEO, since more than I learn from you.

  2. James says:

    I like to visit your blog and it is have interesting writings about SEO. I have implemented some of your suggestions on my blog. I hope it will increase will my ranking in google.

  3. Gary says:

    Thanks for the tips. I need to add some tweaks to my site.

Comments are closed.