in SEO Resources by Jeffrey_Smith

Today I would like to share a brief off page SEO technique that allows you to (1) secure a specific keyword in the SERPs as well as (2) promote keyword stemming naturally over time.

How To SEO: Off Page SEO Tips

How To SEO: Off Page SEO Tips

When you consider the ranking factors that influence a website on a page by page basis, search engines have to parse millions of pages to sift through the bag of words and assign relevance through an advanced grading system.

Based on the signals search engines deem significant from within the site and from other sites, they apply a grade, much like an “SEO score” or “optimization score” to pages that exhibit certain tendencies. Based on those tendencies they then determine where that page ranks in contention to other websites and pages contained in the index.

When a search query is conducted in a search engine search bar, the search engine puts its internal dynamo to work in a serious game of concentration to sift and sort through the index and match that search query to the most relevant document from an alarming number of online documents/pages.

The algorithms and binary sorting mechanism has to determine which website or web page has enough authority, relevance or combination of on page and off page SEO factors to cycle a competitors’ page to the side and elevate the page with the highest significance into the ranking results.

This happens every time a search is conducted, where the query retrieves a match from the index/ repository. So, what are some of the signals search engines use to assign a higher degree of relevance to those documents in the repository? The answer is co-occurrence and citation, hence the higher correlation your pages have within that context, the more significant they appear to the sorting mechanism/algorithm.

1)      Accessibility – Can Crawlers Access your Pages?

2)      Consolidation – Is there a Clear Champion/Preferred Landing Page?

3)      Does the On Page and Off Page Optimization Reinforce Integrity?

Search engine optimization is a collection of multiple layers and processes all united for a common goal. Depending on how coherent the layers are implemented as well as how you use indicators to aid search engines in categorizing your content in order of importance also determines just how reciprocal they are when it comes to assigning a higher relevance score / relevance signal to your pages.

1: Put your best page forward – Help crawlers find your content with sitemaps or relevant internal links. Make sure your URL strings are not full of dynamically generated garbage and try to keep the naming conventions for your pages, the titles and descriptions as relevant and succinct as possible to impress the search engine spiders. They have a memory (at least the repository does) so, your first impression can typecast your page, so, better to have all of the right ingredients and recipes in place so you don’t have to go back and try to convince them later that it was not your original intent.

2: Create an island of relevance using a preferred landing page – Don’t try to make one page rank for everything, just create a specific page that would be the most relevant page a visitor should see for that keyword, then add a singular, plural and few synonyms to the page, title or meta description to augment relevance for that “core phrase or keyword”.

Then, link to that page from subordinate/supporting pages to reinforce the path of least resistance for search engines to find it.

3: Help search engines discover the page – You do this by diversification of off page factors. For example, you can cement relevance from (1) using diverse array of IP addresses to build back links (links from other sites) and (2) diversify the anchor text that have your main shingle in the linked/anchor text that refer to your page.

The question is, does the off page reputation augment or reinforce shingle variation or diffuse it? In other words, if you are trying to rank for the keyword SEO company for example, then you do not just want to have back links from other pages with the anchor text “SEO company”, you need to mix it up so you do not penalize your site.

You should have variations in your inbound anchor text such as:

  • Search Engine Optimization Company
  • SEO Companies
  • Professional SEO Company
  • Search Optimization Company
  • Company for SEO
  • As well as just the URL


Then, over time increase the percentages of links and overlapping keywords until the on page SEO and off page SEO create the signal that allows that page to cross the threshold and pass the tipping point for becoming buoyant and rise to the top of search engines.

Depending on (a) the competition (b) the depth of their SEO (c) the time, strength and authority of the domain or pages in front of you and (d) the strength of your SEO and domain/page authority all determine the timeline for reaching the top results (granted search engine crawlers can index the page in question).

The takeaway here is, don’t assume search engines are stupid or need to be spoon fed relevance. They can assess from the gaps where your website and pages fit into the link graph and relevance model for any given query on the fly.

Just make sure that all of your signals overlap in a way that contributes to a higher relevance score for each layer that you introduce and implement to acquire a dominant keyword position for a specific page. 

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About Jeffrey_Smith

In 2006, Jeffrey Smith founded SEO Design Solutions (An SEO Provider who now develops SEO Software for WordPress).

Jeffrey has actively been involved in internet marketing since 1995 and brings a wealth of collective experiences and marketing strategies to increase rankings, revenue and reach.

57 thoughts on “How to SEO: Off Page Optimization Tips
  1. thanks on this on page optimization tips

  2. Rajesh SEO says:

    Thanks for your great info.

  3. no name says:

    It is a nice article…
    Great Job

  4. no name says:

    great about your information about off page seo how the off page seo is improve ranking …………….thanks a lot ….

  5. Hi, I think your blog is really fantastic. Thank you for sharing this post help me to support my website ranking as well as traffic from search engines like google, yahoo and msn.

  6. googlebot only sees in your website is ‘text’ for them to categorize and indexed your website…they dont really care how good your design is…and of course the ‘relevancy’ of the content. Therefore, put great information in your content for them to hunt you down

  7. SEO says:

    Hi friend in my point of view your blog is very informative. And have a lot of information related to the SEO, from basic to advance.
    Thanks friend keep it up.

  8. This one is quite helpful for doing proper off page optimization. Another useful tip in doing off page work is to target social interaction sites, aside from search engines. Since these are the places where users go, you will be able to target your audience directly.

  9. Ali says:

    Professionally explained off page optimization techniques, i want to thanks you for sharing SEO knowledge.

  10. Thanks for taking the time to help, I really appreciate it.

  11. hmm some really good points.thanks

  12. Naveen says:

    Thanks for your sharing……..

  13. This is a very helpful blog for Off Page Optimization. I hardly see blogs which are giving knowledge. This really a very helpful posting.

  14. Nice SEO tips i have ever seen

  15. SEO Delhi says:

    realty have very nice and beatifically tips here

  16. Thank you for this nice advice on off page SEO. I am working for one site which is very complicated for rank.

  17. neena says:

    I am least technical & Recently i outsource a SEO company now i am much satisfied that they guys implement all above mention stuff in my website…

  18. sheila Batra says:

    Great stuff..
    Now I can better suggest to my outsourcing company which provides me link building

  19. Thank you so much for sharing this helpful article with us !! could you please allow me to post it on one of my SEO blog ?

  20. SEO Dubai says:

    Thank you for sharing the tips with us :) !!

  21. Sure thing, glad you enjoyed them.

  22. Thai SEO says:

    Sure, and i agree with offpage is King.

  23. If you really want some more good tips about seo then you must read some articles about SEO.

  24. Content is king for SEO and we really need to create backlink from free link directories.

  25. Thanks for the useful optimisation tips :)

  26. It’s really great post, nice blog..I would like to appreciate your work and would like to tell to my friends.
    Thanks for sharing

  27. Renny says:

    online pharmacy

  28. Seo Tips says:

    Great tips and so very true! Thanks for sharing.

  29. Thanks for these optimization tips, it is still valuable tips at this time. But to add one thing as google had changed its algorithm recently, they had add human activity as the third factor in their algorithm. That means, the more comments, visitors, social media share the more it contributes to your ranking for that specific page.

  30. These tips still work for today’s SEO. But there is one factor that Google had added to their algorithm which may affect SERP of all websites. Human Activity was recently added by Google.

  31. Thanks too. But, sorry i don’t understand b/c i’m not familiar with SEO for both of onpage and offpage. Today, i just pay for the professional to do this.

  32. Daskar says:

    If you want to know more about the SECRETS of SEO join with me

  33. Bala says:

    Thanks for the great sharing!

  34. Justtrade says:

    good off page seo techniques.

  35. lebinh says:

    Content is king :)

  36. Davinder Ahuja says:

    Can You tell me how to choose keyword for a off page optimization?

  37. Davinder Ahuja says:

    How to choose keyword for off page optimization.

  38. Think (1) what makes you unique (2) does it have high search volume and (3) does it have low competing pages so you don’t bang your head waiting to get ranked because you are targeting a super competitive term. Start small, get ranked, then pick a keyword with more competition and traffic.

  39. Shobi says:

    I have a problem for choosing right keyword suggest any tool If anyone know about it..

  40. page of your choice. The on page content can be a mixture of the on page internal links and the off page anchor text links blended with either (a) singular use of the keywords (b) synonyms for main keyword […]

  41. nichesuite says:

    Off Page Optimization Tips helpful for all thanks for posting……….

  42. umair says:

    very informative tips it would be very beneficial for marketers.

  43. thanks for this information. But I can’t understand. please update easy tips.

  44. While link building is important, it doesn’t work properly if you haven’t spent the time to do you on page optimization. Many people fail to properly complete the first step, which is to ensure your website has the keywords you want to rank for on the site…!! By the way nice post…….Love to read it. Want to see more from you. Keep it up….!!

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