in SEO by Jeffrey_Smith

In an attempt to corner “the attention market”, utilizing competitive market intelligence in tandem with practical investigation one can increase the trajectory of happenstance to funnel traffic and engagement to your pages.
attention-share

Search behavior is a by-product of impulse, conceptualization and taxonomy. Which means SEO should embrace various attention silos to funnel visitors to a relevant and timely solution to maximize user-engagement.

It all boils down to impressions, (1) the impression your content leaves on the website’s global keyword density (2) the impression search engines receive when they spider and index the page (3) the impression a visitor has of the information presented (both in delivery and design).

Each impression is unique (despite the keywords since each individual viewing your site is unique), hence, your website must have a suitable information architecture in order to embrace diversity and provide the most robust user experience (to embrace various types of consumers).

Using the wrong approach on the wrong persona equates to disdain, high bounce rates and diminished user satisfaction. Remember, despite the original intention of your landing page, visitors have their own reasons when they arrive.

Based on the impulse that prompted them to search, where they are in the sales cycle (either kicking tires or just gathering information to facilitate a decision), each has a button to trigger response.

1) For New Users Why not offer a Primer on the Topic? – Cover the known pitfalls and truly put yourself in their situation and think, how can I make a memorable impression when their mindset shifts and they are ready to move forward.

How long would it take to make an e-book on your beloved topic? You could then build your list for future marketing promotions by requesting a name and email address to use for email marketing campaigns (to build a relationship until they are ready to purchase).

Remember, people purchase when THEY want to, not always when YOU want them to. It’s all about trust, continuity, supply and demand, but first, use mechanisms to build trust through providing inherent value (and they will reciprocate).

Now all sales are based on impulse, it may take 3,4,5 or 10 rounds of investigation for some, before they pull the trigger on an SEO, internet marketing campaign or whatever product or service you are selling.

The tactic here is to stand out enough to establish your brand or position heads above your competition in order to capture the threshold of “attention share” from each visitor and make an impression.

2) Use Problem / Solution Comparisons for Market Positioning – You could essentially take a competitive snapshot of the landscape, spend a day “surfing as a consumer”, analyze your competition, perform competitive analysis. You could write down their offers, look at the method provided then compile a report based on price /value or benefit based metrics to create the definitive guide.

In this instance, your competition can aid you in differentiating your product or service. There is nothing like a product shoot-out or benefit to benefit based summary with detailed explanations to position your brand in the mind of the consumer.

3) Create a Service or Interactive Tool that Consumers can use to Automate Rigorous Tasks – By identifying clear obstructions in methods used to mine information or assess a product or service, your company could provide some type of mashup or tool that prospects can use to (a) find additional information (to facilitate their purchase) or (b) brand your website while they are searching. Granted, this require more ingenuity on your behalf and a budget to support development costs, but this is where widgets, plug –ins or modules, browser add ons and the like can position your brand heads and shoulders above complacent competitors.

Aside from other fundamental marketing methods, I am not suggesting to build a statistical analysis model of the demographic profile of your ideal target consumer, but rather to be conscientious of their needs and the vocabulary to find vibrant buzzwords, applications or a need for expert analysis or opinion that you can capitalize on.

If building tools, widgets or e-books to engage “the attention share” of your market is not your thing, then worst case, you could always emphasize on page changes within your own website to increase organic relevance for the primary, secondary and tertiary keywords that have a proven history of conversion.

By using buzzwords and incorporating them into your landing pages, white papers, blog posts or highly trafficked pages, that increases the likelihood of long-tail traffic reaching your pages with eager consumers attached.

By embracing search behavior (1) understanding the problem or conundrum (2) providing a clear benefit to the user with a solution (3) providing valuable insights, reports or tools and (4) using mechanisms to build your list or relationships, you can sculpt a medium of loyal repeat customers that reduce your dependency on spending additional revenue to increase your reach or market share.

People inherently promote useful information, unique viewpoints and companies who go above and beyond to aid them in some way, shape or form.

What we are suggesting is, look outside of traditional stale / topical relationships (treating visitors like cattle) by trying to herd them into a decision, before you give them ample reason to understand why your brand, product or service is inherently better.

Take the time to share real benefits, show concrete examples, provide references or allow others to see for themselves with some type of trial why your product, brand or service is the best, and through your insistence of value first you will attract a higher caliber of consumer (which is always nice after the sale).

Read More Related Posts
How to Pack an SEO Punch
Each page in your website should have a purpose. In fact, each page should pack an SEO Punch. If you have a multiple pages lacking a unified structure and site ...
READ MORE
Google Optimization: Using Search Operators
The underlying premise of SEO suggests that you understand the task at hand when it comes to outranking the other 999 entrants for any given keyword. Google stops indexing a particular ...
READ MORE
Don’t Let Broken Links and Errors Devalue SEO Efforts
When making viable shifts to your website or site architecture, here are a few things to take in consideration that can affect existing SEO. Like Murphy 's Law, anything that ...
READ MORE
PPC Management or SEO?
There are various methods to generate traffic to a website, but which is the most cost-effective solution for your business? Some traffic-building methods include - PPC management services (pay per ...
READ MORE
Using SEO to GEO Target Local Keywords
Do you GEO target keywords for your online audience? One of the great things about SEO is that you can Geo Target specific markets for maximum market saturation. Let's discuss ...
READ MORE
In case you are outside of the bubble of search engine optimization or oblivious to it's affects, rumour as of late is, there has been a reported link audit occurring ...
READ MORE
SEO = Equals The Power of Choice!
Have you ever seen one page in your website that is just plain greedy when it comes to keywords and search engine rankings? It's not uncommon for most sites to ...
READ MORE
10 SuperCharged Search Engine Optimization Tips
The underpinnings of SEO are seldom shared in such depth and while there are hundreds of blogs scratching the surface on search engine optimization, today’s post reveals the depths of ...
READ MORE
Put Your New Google Page Rank To Work!
Since the new page rank update is now complete, the real value aside from flossing your new look on the Google Page Rank Toolbar is imminent as link weight and ...
READ MORE
SEO Web Site Architecture and Why It’s Important
Before you start pouring money into SEO, make sure that your website has an SEO friendly site architecture at its foundation. Just like you would not add the plumbing and ...
READ MORE
Each Page Should Pack an SEO Punch
Google Optimization: Using Search Operators
Don’t Let Broken Links and Errors Devalue SEO
PPC Management Services or SEO?
Using SEO to GEO Target Local Keywords
Massive Link Audit or Quality Control for Search
SEO = Equals The Power of Choice!
10 Search Engine Optimization Tips
Put Your New Google Page Rank To Work!
SEO Web Site Architecture and Why It’s Important

About Jeffrey_Smith

In 2006, Jeffrey Smith founded SEO Design Solutions (An SEO Provider who now develops SEO Software for WordPress).

Jeffrey has actively been involved in internet marketing since 1995 and brings a wealth of collective experiences and marketing strategies to increase rankings, revenue and reach.

14 thoughts on “Gaining Attention/Market Share through Value Based Conversion
  1. This is article is so true. A alot marketers using PPC should take heed the advice in this article. They probably could decrease the costs of their PPC campaigns by focusing on their customers’ needs more than they do so.

  2. 花蓮民宿 says:

    They probably could decrease the costs of their PPC campaigns by focusing on their customers’ needs more than they do so.

  3. Good info Bro.
    Keep it up.

Comments are closed.