Today’s topic covers 10 time-tested tips to recover from rankings that have dropped in search engines. Dealing with vacillations in the SERPs (search engine result pages) resulting in page churn or displaced rankings is extremely frustrating. How to Get Dropped Search Engine Rankings Back One day you have traffic, visitors and conversions from your most Read More
As smart as Google is, their search engine uses an algorithm based on natural language and the relationships or connectivity of semantic occurrences (otherwise known as shingles, i.e. groups of words or phrases) to ascertain context. Semantic Connectivity These semblances, e.g. relationships are the fabric of relevance and intent and represent the convergence of allowing Read More
In an Ode to Google Panda – “the most recent” update, overhaul, tweak, change, revision or any other verb you elect to describe this document classifier phenomenon, the fact remains the same that after 14 years of watching search engines, “change is imminent in search engines”, regardless of what or how you name it. Warning Read More
When top level management is looking for a scapegoat to “pin to the wall” about deviating sales conversions for your website, don’t blame the SEO guy for merely doing his job. What the F@$k? Who's at Fault Here? SEO’s purpose is to deliver traffic – if a new visitor bounces because the page lacked congruence, Read More
The idea of holding your space (on the first page in search engines for a competitive keyword) takes on new meaning with the graphic representation below. Despite the visual nature of the image above, the fact remains that if you don’t watch your back, in regard to SEO and search engine positioning, someone will most Read More
For every dollar you spend on SEO, there is a competitor spending 10 to 1000 times that amount to neutralize your efforts and own the most coveted top 3 spots for that keyword. Are You Serious About SEO? This leads to the next question. Are you serious about SEO? If so, then how serious are Read More
In this video Matt DaCruz from Themezoom Revolution walks you through setting up an SEO-infused semantic silo from scratch in DWS from their recently polished, refined graphic user interface. This sleek, uber powerful tool allows you to map out perfectly structured websites (through a streamlined process perfected over years) using methods that would normally take Read More
There are two critical facets to any SEO or SEM campaign (1) the keywords you target and (2) how effective they are for producing tangible sales, leads, opt-ins or their desired conversion objective. Which keyword will hook the best consumer? Keyword Selection is the Cornerstone of Conversion Diversifying your keyword and ranking strategy is imperative Read More
Despite the numerous arguments from the “SEO mob rule” about whether or not PageRank (a link analysis metric created by Google founder Larry Page that determines the citation/inbound link value of a page) still matters for SEO; PageRank serves as a vital barometer for search engine spiders determining metrics such as crawl-depth and crawl frequency Read More
The only difference between and market-dominant authority site (replete with SEO), a keyword-sniping niche site, a vast shopping cart filled with thousands products or a blog is scope, scale, resource and intent. Scale or … In a world of consumers, those who scale and profit can afford to thrive, achieve ROI and survive. Those who Read More
Are Quality Raters from Google the End of SEO as We Know it? The idea that a manual review of a website or it’s SEO from a subjective human quality rater (working for search engines) can decide which websites to let slide or penalize is a daunting threat for those forced to compete for search Read More
When search engine rankings for a particular keyword plateau or recede, there are two things most people do (1) freak out or (2) build more links from other websites. However, oftentimes, there is an easier, less complicated solution by leveraging new landing pages and augmenting them with “theme relevant” or related internal pages. Are you Read More
