Which would you rather emphasize (1) reacting to the effects of the competition or (2) implementing SEO and SEM tactics based on causation that cater to the psychology of search? In this post we explore SEO, exploring causes behind keywords and building a bigger sales funnel. Is Your Sales Funnel Informational, Navigational or Transactional? Digging Read More
There are thresholds for indexation or rankings which directly correlate to how much link flow or link equity a web page receives from both (1) the site and (2) other sites. In SEO circles, this is known as internal links and deep links respectively. SEO Tips for Server Side Includes, Sitemaps and Internal and External Read More
Implementing contextual categories and granular metrics such as keyword-rich naming conventions vs. non optimal generic or “less descriptive” category names invariably impact your SEO efforts. Are Keywords in Categories Important? Just like the photo above, if your site structure or content lacks formal continuity, rhyme or reason, how can search engines possibly gain context if Read More
Question: What happens when the relevance set changes and metrics used to score and collect data are dismissed? Answer: The pages that were ranked based on those metrics in a search engines’ index are dismissed as well. Change is Constant When you see violent shifts in rankings, it is not always something your SEO or Read More
In our previous post called Search Engine Optimization: Creating Tiered Structures, we touched briefly on the importance of site structure and creating cascading or faceted / tiered navigation for search engine optimization through links. Now it’s time to elaborate the SEO strategy and tactic further. Robust Authority Site Tiered Architecture Under this optimization strategy, each Read More
Knowing which SEO metrics work, why they work and when to employ them, is what differentiates authority sites that enjoy top 3 results in search engines vs. sites that simply can’t pull rank. Domain Trust, Page Strength, the Content and Link Freshness Factor and more… To understand how to create rankings, you have to assess Read More
Creating optimal URL structure is critical to search engine optimization. The one-off site structure is an SEO tactic that has been around for over 10 years and silently kicking dents in the SERPs ever since the inception of search engines. Themed, Flat and One-Off Site Architecture What is the one-off? – The one-off is when Read More
Finding the proper SEO ratios for content, links and competing pages is critical for determining where each keyword fits in the hierarchy. This correlation between site architecture, URL, title, internal links and deep links determines which keywords are liberated from lackluster status to blockbuster SEO rankings. Competing Pages SEO Deep Link / Internal Link Ratio Read More
How scalable is your website, but more importantly how scalable is your SEO? Optimization for a small business site and optimization of a corporate enterprise web property both have unique needs that present unique challenges. How Scalable is Your SEO? For a smaller business and their website, not having sufficient content may present a problem Read More
Diversifying your keyword portfolio is imperative for any SEO campaign. How many successful business models are vested in one client or only target one type of potential client for their survival? Only the ones that can afford to fold up shop if any unforeseen variables percolate or disrupt that particular monetization model. Don't Take Chances Read More
PageRank Sculpting is, essentially, the practice of targeting PR by limiting link flow to other pages within a website. Adding a nofollow attribute to one link so that it will not take value away from other links on the page. PageRank Sculpting or Designing LinkFlow?
It seems that everyone talks about SEO, but the conversation is typically waist deep. The reason why is, if they spilled their most cherished testing methodologies, two things would happen (1) your competition would use them against you and (2) search engine engineer’s would use that information to nullify results through adapting filters to offset Read More
